“What isn’t measured can’t be managed” – further reading

I already mentioned Evgeny Morozov’s To Save Everything, Click Here when I discussed his idea of ‘solutionism’. Even if you don’t agree with everything he writes, he is always interesting to read. In a recent review article for the New York Times he looks at two new books, The Naked Future: What Happens in a World That Anticipates Your Every Move? by Patrick Tucker, and Social Physics: How Good Ideas Spread — The Lessons From a New Science by Alex Pentland.

Morozov takes a critical, philosophical look at the way that big data might impact on our lives, and the article is well worth a read. For an entertaining fictional take on Big Data, Dave Eggers’ dystopia, The Circle, is a novel worth packing in your suitcase next time you have to go somewhere.