Posts Tagged ‘motivation’

I have been putting in a lot of time studying German vocabulary with Memrise lately, but this is not a review of the Memrise app. For that, I recommend you read Marek Kiczkowiak’s second post on this app. Like me, he’s largely positive, although I am less enthusiastic about Memrise’s USP, the use of mnemonics. It’s not that mnemonics don’t work – there’s a lot of evidence that they do: it’s just that there is little or no evidence that they’re worth the investment of time.

Time … as I say, I have been putting in the hours. Every day, for over a month, averaging a couple of hours a day, it’s enough to get me very near the top of the leader board (which I keep a very close eye on) and it means that I am doing more work than 99% of other users. And, yes, my German is improving.

Putting in the time is the sine qua non of any language learning and a well-designed app must motivate users to do this. Relevant content will be crucial, as will satisfactory design, both visual and interactive. But here I’d like to focus on the two other key elements: task design / variety and gamification.

Memrise offers a limited range of task types: presentation cards (with word, phrase or sentence with translation and audio recording), multiple choice (target item with four choices), unscrambling letters or words, and dictation (see below).


As Marek writes, it does get a bit repetitive after a while (although less so than thumbing through a pack of cardboard flashcards). The real problem, though, is that there are only so many things an app designer can do with standard flashcards, if they are to contribute to learning. True, there could be a few more game-like tasks (as with Quizlet), races against the clock as you pop word balloons or something of the sort, but, while these might, just might, help with motivation, these games rarely, if ever, contribute much to learning.

What’s more, you’ll get fed up with the games sooner or later if you’re putting in serious study hours. Even if Memrise were to double the number of activity types, I’d have got bored with them by now, in the same way I got bored with the Quizlet games. Bear in mind, too, that I’ve only done a month: I have at least another two months to go before I finish the level I’m working on. There’s another issue with ‘fun’ activities / games which I’ll come on to later.

The options for task variety in vocabulary / memory apps are therefore limited. Let’s look at gamification. Memrise has leader boards (weekly, monthly, ‘all time’), streak badges, daily goals, email reminders and (in the laptop and premium versions) a variety of graphs that allow you to analyse your study patterns. Your degree of mastery of learning items is represented by a growing flower that grows leaves, flowers and withers. None of this is especially original or different from similar apps.

Screenshot_2016-05-24-19-17-14The trouble with all of this is that it can only work for a certain time and, for some people, never. There’s always going to be someone like me who can put in a couple of hours a day more than you can. Or someone, in my case, like ‘Nguyenduyha’, who must be doing about four hours a day, and who, I know, is out of my league. I can’t compete and the realisation slowly dawns that my life would be immeasurably sadder if I tried to.

Having said that, I have tried to compete and the way to do so is by putting in the time on the ‘speed review’. This is the closest that Memrise comes to a game. One hundred items are flashed up with four multiple choices and these are against the clock. The quicker you are, the more points you get, and if you’re too slow, or you make a mistake, you lose a life. That’s how you gain lots of points with Memrise. The problem is that, at best, this task only promotes receptive knowledge of the items, which is not what I need by this stage. At worst, it serves no useful learning function at all because I have learnt ways of doing this well which do not really involve me processing meaning at all. As Marek says in his post (in reference to Quizlet), ‘I had the feeling that sometimes I was paying more attention to ‘winning’ the game and scoring points, rather than to the words on the screen.’ In my case, it is not just a feeling: it’s an absolute certainty.


Sadly, the gamification is working against me. The more time I spend on the U-Bahn doing Memrise, the less time I spend reading the free German-language newspapers, the less time I spend eavesdropping on conversations. Two hours a day is all I have time for for my German study, and Memrise is eating it all up. I know that there are other, and better, ways of learning. In order to do what I know I should be doing, I need to ignore the gamification. For those, more reasonable, students, who can regularly do their fifteen minutes a day, day in – day out, the points and leader boards serve no real function at all.

Cheating at gamification, or gaming the system, is common in app-land. A few years ago, Memrise had to take down their leader board when they realised that cheating was taking place. There’s an inexorable logic to this: gamification is an attempt to motivate by rewarding through points, rather than the reward coming from the learning experience. The logic of the game overtakes itself. Is ‘Nguyenduyha’ cheating, or do they simply have nothing else to do all day? Am I cheating by finding time to do pointless ‘speed reviews’ that earn me lots of points?

For users like myself, then, gamification design needs to be a delicate balancing act. For others, it may be largely an irrelevance. I’ve been working recently on a general model of vocabulary app design that looks at two very different kinds of user. On the one hand, there are the self-motivated learners like myself or the millions of other who have chosen to use self-study apps. On the other, there are the millions of students in schools and colleges, studying English among other subjects, some of whom are now being told to use the vocabulary apps that are beginning to appear packaged with their coursebooks (or other learning material). We’ve never found entirely satisfactory ways of making these students do their homework, and the fact that this homework is now digital will change nothing (except, perhaps, in the very, very short term). The incorporation of games and gamification is unlikely to change much either: there will always be something more interesting and motivating (and unconnected with language learning) elsewhere.

Teachers and college principals may like the idea of gamification (without having really experienced it themselves) for their students. But more important for most of them is likely to be the teacher dashboard: the means by which they can check that their students are putting the time in. Likewise, they will see the utility of automated email reminders that a student is not working hard enough to meet their learning objectives, more and more regular tests that contribute to overall course evaluation, comparisons with college, regional or national benchmarks. Technology won’t solve the motivation issue, but it does offer efficient means of control.

An integral part of adaptive learning programs, both the simple models already described and the much more complex systems that are currently under development, is an element of gamification. The term refers to the incorporation of points, levels (analogous to the levels in a typical computer game) and badges into the learning experience. In Duolingo, for example, users have a certain number of ‘lives’ that they can afford to lose without failing an exercise. In addition, they can compare their performance with that of other users, and they can win ‘lingots’, a kind of in-game currency which allows them to ‘buy’ lost ‘lives or to compensate for a day of inactivity.

duolingo lingots

Gamification and adaptive learning go together like hand in glove because of the data that is generated by the adaptive software (see the next post: Big data, analytics and adaptive learning). The whole thing is premised on comparing the performance of different students, so score cards and leader boards and so on are hardly surprising.

The idea behind this, in case it needs pointing out, is that it can make learning fun and, so, students will be more motivated to do the work, which seems more like play. It is a much hyped idea in education: eltjam referred to the ‘snowballing sexiness’ of the term. In an ELT context, most references to gamification are very positive. See, for example, eltjam’s blog post on the subject or Graham Stanley’s conference presentation on the subject. An excellent infographic summary of and advertisement for the benefits of gamification can be found at the Knewton website.

Not everyone, however, is so positive. Gamification has been described by some writers and researchers as the ‘pointsification’ of everything – the reductionist process of regarding all actions with points and increased personal scores (see, for example, Neil Selwyn, 2013, Distrusting Educational Technology, p.101). The motivation it may generate is clearly extrinsic, and this may not be a good long-term bet. Adults (myself included) get bored of gamification elements very quickly. For both adults and younger learners, once you’ve figured out how to play the system and get extra points (and there’s always a way of finding shortcuts to do this), interest can wane quickly. And once gamification becomes a standard feature of educational experiences (and not just English language learning), its novelty value will disappear.