Edtech and sustainability

Last September, Cambridge published a ‘Sustainability Framework for ELT’, which attempts to bring together environmental, social and economic sustainability. It’s a kind of 21^st century skills framework and is designed to help teachers ‘to integrate sustainability skills development’ into their lessons. Among the sub-skills that are listed, a handful grabbed my attention:

• Identifying and understanding obstacles to sustainability
• Broadening discussion and including underrepresented voices
• Understanding observable and hidden consequences
• Critically evaluating sustainability claims
• Understanding the bigger picture

Hoping to brush up my skills in these areas, I decided to take a look at the upcoming BETT show in London, which describes itself as ‘the biggest Education Technology exhibition in the world’. BETT and its parent company, Hyve, ‘are committed to redefining sustainability within the event industry and within education’. They are doing this by reducing their ‘onsite printing and collateral’. (‘Event collateral’ is an interesting event-industry term that refers to all the crap that is put into delegate bags, intended to ‘enhance their experience of the event’.) BETT and Hyve are encouraging all sponsors to go paperless, too, ‘switching from seat-drop collateral to QR codes’, and delegate bags will no longer be offered. They are partnering with various charities to donate ‘surplus food and furniture’ to local community projects, they are donating to other food charities that support families in need, and they are recycling all of the aisle banners into tote bags. Keynote speakers will include people like Sally Uren, CEO of ‘Forum for the Future’, who will talk about ‘Transforming carbon neutral education for a just and regenerative future’.

BETT and Hyve want us to take their corporate and social responsibility very seriously. All of these initiatives are very commendable, even though I wouldn’t go so far as to say that they will redefine sustainability within the event industry and education. But there is a problem – and it’s not that the world is already over-saturated with recycled tote bags. As the biggest jamboree of this kind in the world, the show attracts over 600 vendors and over 30,000 visitors, with over 120 countries represented. Quite apart from all the collateral and surplus furniture, the carbon and material footprint of the event cannot be negligible. Think of all those start-up solution-providers flying and driving into town, AirB’n’B-ing for the duration, and Ubering around town after hours, for a start.

But this is not really the problem, either. Much as the event likes to talk about ‘driving impact and improving outcomes for teachers and learners’, the clear and only purpose of the event is to sell stuff. It is to enable the investors in the 600+ edtech solution-providers in the exhibition area to move towards making a return on their investment. If we wanted to talk seriously about sustainability, the question that needs to be asked is: to what extent does all the hardware and software on sale contribute in any positive and sustainable way to education? Is there any meaningful social benefit to be derived from all this hardware and software, or is it all primarily just a part of a speculative, financial game? Is the corporate social responsibility of BETT / Hyve a form of green-washing to disguise the stimulation of more production and consumption? Is it all just a kind of environmentalism of the rich’ (Dauvergne, 2016).

Edtech is not the most pressing of environmental problems – indeed, there are examples of edtech that are likely more sustainable than the non-tech alternatives – but the sustainability question remains. There are at least four environmental costs to edtech:

• The energy-greedy data infrastructures that lie behind digital transactions
• The raw ingredients of digital devices
• The environmentally destructive manufacture and production of digital devices
• The environmental cost of dismantling and disposing digital hardware (Selwyn, 2018)

Some forms of edtech are more environmentally costly than others. First, we might consider the material costs. Going back to pre-internet days, think of the countless tonnes of audio cassettes, VCR tapes, DVDs and CD-ROMs. Think of the discarded playback devices, language laboratories and IWBs. None of these are easily recyclable and most have ended up in landfill, mostly in countries that never used these products. These days the hardware that is used for edtech is more often a device that serves other non-educational purposes, but the planned obsolescence of our phones, tablets and laptops is a huge problem for sustainability.

More important now are probably the energy costs of edtech. Audio and video streaming might seem more environmentally friendly than CDs and DVDs, but, depending on how often the CD or DVD is used, the energy cost of streaming (especially high quality video) can be much higher than using the physical format. AI ups the ante significantly (Brevini, 2022). Five years ago, a standard ‘AI training model in linguistics emit more than 284 tonnes of carbon dioxide equivalent’ (Strubell et al., 2019). With exponentially greater volumes of data now being used, the environmental cost is much, much higher. Whilst VR vendors will tout the environmental benefits of cutting down on travel, getting learners together in a physical room may well have a much lower carbon footprint than meeting in the Metaverse.

When doing the calculus of edtech, we need to evaluate the use-value of the technology. Does the tech actually have any clear educational (or other social) benefit, or is its value primarily in terms of its exchange-value?

To illustrate the difference between use-value and exchange-value, I’d like to return again to the beginnings of modern edtech in ELT. As the global market for ELT materials mushroomed in the 1990s, coursebook publishers realised that, for a relatively small investment, they could boost their sales by bringing out ‘new editions’ of best-selling titles. This meant a new cover, replacing a few texts and topics, making minor modifications to other content, and, crucially, adding extra features. As the years went by, these extra features became digital: CD-ROMs, DVDs, online workbooks and downloadables of various kinds. The publishers knew that sales depended on the existence of these shiny new things, even if many buyers made minimal use or zero use of them. But they gave the marketing departments and sales reps a pitch, and justified an increase in unit price. Did these enhanced coursebooks actually represent any increase in use-value? Did learners make better or faster progress in English as a result? On the whole, the answer has to be an unsurprising and resounding no. We should not be surprised if hundreds of megabytes of drag-and-drop grammar practice fail to have much positive impact on learning outcomes. From the start, it was the impact on the exchange-value (sales and profits) of these products that was the driving force.

Edtech vendors have always wanted to position themselves to potential buyers as ‘solution providers’, trumpeting the use-value of what they are selling. When it comes to attracting investors, it’s a different story, one that is all about minimum viable products, scalability and return on investment.

There are plenty of technologies that have undisputed educational use-value in language learning and teaching. Google Docs, Word, Zoom and YouTube come immediately to mind. Not coincidentally, they are not technologies that were designed for educational purposes. But when you look at specifically educational technology, It becomes much harder (though not impossible) to identify unambiguous gains in use-value. Most commonly, the technology holds out the promise of improved learning, but evidence that it has actually achieved this is extremely rare. Sure, a bells-and-whistles LMS offers exciting possibilities for flipped or blended learning, but research that demonstrates the effectiveness of these approaches in the real world is sadly lacking. Sure, VR might seem to offer a glimpse of motivated learners interacting meaningfully in the Metaverse, but I wouldn’t advise you to bet on it.

And betting is what most edtech is all about. An eye-watering $16.1 billion of venture capital was invested in global edtech in 2020. What matters is not that any of these products or services have any use-value, but that they are perceived to have a use-value. Central to this investment is the further commercialisation and privatisation of education (William & Hogan 2020). BETT is a part of this.

Returning to the development of my sustainability skills, I still need to consider the bigger picture. I’ve suggested that it is difficult to separate edtech from a consideration of capitalism, a system that needs to manufacture consumption, to expand production and markets in order to survive (Dauvergne, 2016: 48). Economic growth is the sine qua non of this system, and it is this that makes the British government (and others) so keen on BETT. Education and edtech in particular are rapidly growing markets. But growth is only sustainable, in environmental terms, if it is premised on things that we actually need, rather than things which are less necessary and ecologically destructive (Hickel, 2020). At the very least, as Selwyn (2021) noted, we need more diverse thinking: ‘What if environmental instability cannot be ‘solved’ simply through the expanded application of digital technologies but is actually exacerbated through increased technology use?’

References

Brevini, B. (2022) Is AI Good for the Planet? Cambridge: Polity Press

Dauvergne, P. (2016) Environmentalism of the Rich. Cambridge, Mass.: MIT Press

Hickel, J. (2020) Less Is More. London: William Heinemann

Selwyn, N. (2018) EdTech is killing us all: facing up to the environmental consequences of digital education. EduResearch Matters 22 October, 2018. https://www.aare.edu.au/blog/?p=3293

Selwyn, N. (2021) Ed-Tech Within Limits: Anticipating educational technology in times of environmental crisis. E-Learning and Digital Media, 18 (5): 496 – 510. https://journals.sagepub.com/doi/pdf/10.1177/20427530211022951

Strubell, E., Ganesh, A. & McCallum, A. (2019) Energy and Policy Considerations for Deep Learning in NLP. Cornell University: https://arxiv.org/pdf/1906.02243.pdf

Williamson, B. & Hogan, A. (2020) Commercialisation and privatisation in / of education in the context of Covid-19. Education International

Wellbeing in ELT: a Status Report

When I last blogged about teacher wellbeing in August 2020, we were in the early throes of COVID, and Sarah Mercer and Tammy Gregersen had recently published their timely book about wellbeing (Mercer & Gregersen, 2020). Now, over two years later, it seems appropriate to take another look at the topic, to evaluate the status of the concept of ‘wellbeing’ in ELT.

Wellbeing as an object of study

The first thing to be said is that wellbeing is doing just fine. Since 1995, the frequency of use of ‘subjective well-being’ in books has increased by a factor of eight, and, across multiple languages, academic attention to wellbeing and related concepts like ‘happiness’ is growing (Barrington-Leigh, 2022). Interest in teacher wellbeing is no exception to this trend. There are, however, a few problems, according to a recent systematic review of the research literature (Hascher & Waber, 2021). There is, apparently, little consensus on how the term should be defined. There is little in the way of strong evidence that wellbeing correlates with good teaching, and, to my surprise, there is a lack of studies pointing to actual shortfalls in teacher wellbeing. Empirical evidence regarding the effectiveness of programmes aiming to foster teacher wellbeing is, less surprisingly, scarce.

Researchers in English language teacher wellbeing are well aware of all this and are doing their best to fill in the gaps. A ‘research group for wellbeing in language education’ has recently been formed at the University of Graz in Austria, where Sarah Mercer works. This is part of a push to promote positive psychology in language teaching publications, and the output of Sarah Mercer, Tammy Gregersen and their associates has been prodigious.

Next year will see the publication of a book-length treatment of the topic with ‘Teacher Well-Being in English Language Teaching An Ecological Approach’ (Herrera et al, 2023). It will be interesting to see to what extent teacher wellbeing is dealt with as a social or political issue, as opposed to something amenable to the interventions of positive psychology.

In the wider world of education, wellbeing is not as frequently seen through the lens of positive psychology as it is in ELT circles. Other perspectives exist: a focus on working conditions or a focus on mental health, for example (Hascher & Waber, 2021). And then there is neuroscience and wellbeing, which I am eagerly awaiting an ELT perspective on. I have learnt that certain brain patterns are related to lower well-being (in the medial prefrontal cortex, posterior cingulate cortex/ praecuneus, and angular gyrus areas, to be gratuitously specific). Lower wellbeing correlates with patterns that are found when the brain is at wakeful rest, such as during daydreaming and mind-wandering (Bartels et al. 2022). All of which sounds, to me, like a strong argument for mindfulness practices. Keep your eye out for ELT publishers’ webinars (see below) and you’ll no doubt hear someone taking this line, along with some nice fMRI images.

Wellbeing and self-help

Academic study of wellbeing proceeds apace, but the ultimate justification for this research can only be found in its ability to help generate solutions to a real-world problem. In this sense, it is no different from the field of applied linguistics in general (from where most of the ELT wellbeing researchers come): it is its ability to solve problems which ‘alone justifies its existence in the first place’ (Widdowson, 2018: 142).

But here we run into something of a brick wall. Whilst it is generally acknowledged that improvements to teacher wellbeing require ‘structural and systemic levels of change’ and that ‘teachers should not have to compensate for fundamental flaws in the system as a whole’ (Mercer & Gregersen, 2020: 9), the ‘solutions’ that are proposed are never primarily about systems, but always about ‘me’. Take a look at any blog post on teacher wellbeing in ELT and you will see what could be called the psychologizing of the political. This process is at the heart of the positive psychology movement which so dominates the current world of wellbeing in ELT.

A look at the Teacher Wellbeing SIG of BRAZ-TESOL (on Facebook or Instagram) gives a good sample of the kind of advice that is on offer: write out a self-appreciation list, respect others, remember you are unique, be grateful, smile, develop emotional intelligence and a growth mindset, start with yourself, take care of yourself, look after your ‘authentic self’, set goals, believe that nothing is impossible, take small steps, pause and breathe, spend time with positive people, learn to say no, and so on. This advice is offered in all seriousness, but is not so very different from the kind of advice offered by @lifeadvicebot on Twitter (‘Are you struggling with the impact of sexism? Consider cultivating a sense of gratitude’ or ‘Worried about racism? Why not try stretching your back and shoulders?).

I don’t mean to suggest that mindfulness and the other nostrums on offer will be of no benefit to anybody at all, but, however well-intentioned such advice may be, it may be ‘rather better for its promoters than for its putative beneficiaries’ (Widdowson, 2021: 47). The advice is never new or original. It is rutted with the ‘grooves of borrowed thought’, lifting directly from the long tradition of self-help literature, of which it is yet another exemplar. Like all self-improvement literature, you don’t need any deep commitment to read it. Written in an accessible style (and in the case of the BRAZ-TESOL SIG in the form of illustrated inspirational quotes), there is a slight problem with all this advice. If you do decide to dive into it repeatedly, you will quickly discover ‘that it is not such a long way from surface to bottom’ (Lichterman, 1992: 427). Like all self-help literature, as Csikszentmihalyi (1990) observed on the back cover of his best-selling work, it will probably have no effect whatsoever. Whether you agree with Csikszentmihalyi or not, there is a delicious irony in the fact that this comment appeared on the back cover of his own self-help book. Like all positive psychologists, he thought he had something new and scientifically grounded to say.

There are also increasing numbers of wellbeing coaches – a thoroughly unsurprisingly development. Many of them are positive psychology adepts, some describe themselves as neuro-science based, and have a background in Neuro-Linguistic Processing. In the context of education, expect the phrase ‘life skills’ to be thrown in from time to time. See this article from Humanising Language Teaching as an example.

But self-help literature treads familiar ground. Work on the self may seem like ‘an antidote to the anxiety-provoking uncertainties of [our] economic and social order’ (McGee, 2005: 43), but it has nowhere to go and is doomed to follow its Sisyphean path. If research into teacher wellbeing in ELT cannot shake off its association with positive psychology and self-help, its justification (and interest in it) will soon slip away.

Wellbeing as a marketing tool

Wellbeing is ideally positioned as a marketing trope … as long as the connections between low wellbeing and pay / working conditions are not dwelled on. It’s a ‘new’ and ‘virtuous’ topic that sits comfortably beside inclusivity, sustainability and environmental awareness. Teaching is a caring profession: a marketing focus on wellbeing is intended to be taken as a sign that the marketers care too. They have your best interests at heart. And when the marketing comes in the form of wellbeing tips, the marketers are offering for free something which is known to be appreciated by many teachers. Some teacher wellbeing books, like the self-published ‘The Teacher’s Guide to Self-Care: Build Resilience, Avoid Burnout, and Bring a Happier and Healthier You to the Classroom’ (Forst, 2020), have sold in considerable quantities.

BETT, which organises a global series of education shows whose purpose is to market information technology in education, is a fascinating example of wellbeing marketing. The BETT shows and the website are packed with references to wellbeing, combining the use of wellbeing to market products unrelated to wellbeing, at the same time as marketing wellbeing products. Neat, eh? Most of these uses of ‘wellbeing’ are from the last couple of years. The website has a wellbeing ‘hub’. Click on an article entitled ‘Student Wellbeing Resources’ and you’ll be taken to a list of products you can buy. Other articles, like ‘Fostering well-being and engagement with Microsoft education solutions’, are clearer from the get-go.

All the major ELT publishers have jumped on the bandwagon. Some examples … Macmillan has a ‘wellness space’ (‘a curated playlist of on-demand webinars and practical resources to specifically support your well-being – and for you to return to as often as you like’). They were also ‘delighted to have championed mindfulness at the IATEFL conference this year!’ Pearson has a ‘wellbeing zone’ – ‘packed with free resources to support teachers, parents and young people with mental health and wellbeing – from advice on coping with anxiety and exam stress, to fun activities and mindfulness’. Last year, Express Publishing chose to market one of its readers with the following introductory line: ‘#Reading for pleasure improves #empathy, #socialrelationships and our general #wellbeing’. And on it goes.

Without going as far as to say that these are practices of ‘wellbeing washing’, it is only realistic, not cynical, to wonder just how seriously these organisations take questions of teacher wellbeing. There are certainly few ELT writers who feel that their publishers have the slightest concern about their wellbeing. Similarly, we might consider the British Council, which is ‘committed to supporting policymakers, school leaders and teachers in improving mental wellbeing in schools’. But less committed, it would seem, to their own teachers in Kabul or to their staff who went on strike earlier this year in protest at forced redundancies and outsourcing of jobs.

How long ‘wellbeing’ will continue to be seen as a useful marketing trope in ELT remains to be seen. It will be hard to sustain for very long, since there is so little to say about it without repetition, and since everyone is in on the game. My guess is that ‘wellbeing’ will soon be superseded by ‘sustainability’. ‘Sustainability’ is a better hooray word than ‘wellbeing’, because it combines environmental quality and wellbeing, throwing in ‘lifelong learning’ and ‘social justice’ for good measure (Kapranov, 2022). The wellbeing zones and hubs won’t need to be dismantled just yet, but there may well be a shift towards more sustainable self-care. Here are some top tips taken from How To Self-Care The Sustainable Way on the Wearth website: snooze your way to wellbeing, indulge and preen your body, grab a cuppa, slip into a warming bath, mindfully take care of your mind, retail therapy the wholesome way. All carbon-neutral, vegan and cruelty-free.

References

Barrington-Leigh, C. P. (2022) Trends in Conceptions of Progress and Well-being. In Helliwell, J. F., Layard, R., Sachs, J. D., De Neve, J.-E., Aknin, L. B. & Wang, S. World Happiness Report 2022. https://happiness-report.s3.amazonaws.com/2022/WHR+22.pdf  New York: Sustainable Development Solutions Network.

Bartels, M., Nes, R. B., Armitage, J. M., van de Weijer, M. P., de Vries L. P. & Haworth, C. M. A. (2022) Exploring the Biological Basis for Happiness. In Helliwell, J. F., Layard, R., Sachs, J. D., De Neve, J.-E., Aknin, L. B. & Wang, S. World Happiness Report 2022. https://happiness-report.s3.amazonaws.com/2022/WHR+22.pdf  New York: Sustainable Development Solutions Network.

Csikszentmihalyi, M. (1990) Flow: The Psychology of Optimal Experience. New York: Harper & Row

Forst, S. (2020) The Teacher’s Guide to Self-Care: Build Resilience, Avoid Burnout, and Bring a Happier and Healthier You to the Classroom. The Designer Teacher, LLC

Hascher, T. & Waber, J. (2021) Teacher well-being: A systematic review of the research literature from the year 2000–2019. Educational Research Review, 34 https://www.sciencedirect.com/science/article/pii/S1747938X21000348

Kapranov, O. (2022) The Discourse of Sustainability in English Language Teaching (ELT) at the University of Oxford: Analyzing Discursive Representations. Journal of Teacher Education for Sustainability, 24 (1):35-48 https://sciendo.com/article/10.2478/jtes-2022-0004

Pentón Herrera, L. J., Martínez-Alba, G. & Trinh, E. (Eds.) (2023) Teacher Well-Being in English Language Teaching: An Ecological Approach. Abingdon: Routledge

Lichterman, P. (1992) Self-help reading as a thin culture. Media, Culture and Society, 14: 421 – 447

McGee, M. (2005) Self-Help, Inc. Oxford: OUP

Mercer, S. & Gregersen, T. (2020) Teacher Wellbeing. Oxford: OUP

Widdowson, H. G. (2018) Applied linguistics as a transdisciplinary practice: What’s in a prefix? AILA Review, 31 (1): 135- 142

Widdowson, H. G. (2021) On the Subject of English. Berlin: De Gruyter

Who are the thought leaders?

All things told, it’s been a pretty good year for thought leaders. The face-to-face gigs have dried up, but there’s no shortage of online demand. Despite being identified, back in 2013, as one of the year’s most “insufferable” business buzzwords and clichés, thought leaders have hung on and are going strong. In fact, their numbers are increasing, or at least references to them are increasing. Ten years ago there was a tussle on Google Trends between ‘thought leader’ and ‘edtech’. The latter long ago zoomed into the stratosphere of search terms, but ‘thought leader’ has been chugging along quite nicely, despite a certain amount of flak that the term has taken. Concern about the precise nature of what is and what is not thought has been raised. There was a merciless parody-deconstruction of a TED talk by a comic pretending to be a thought leader (2.3 million views). Anand Giridharadas (2019) devoted a whole chapter of his best-selling ‘Winners Take All’ to the difference between thought leaders and critics. The former, Giridharas scoffs, love ‘an easy idea that goes down like gelato, an idea that gives hope while challenging nothing’. Elsewhere, in the New York Times, another writer jokes about thought leaders as a sort of wannabe highflying, good-doing yacht-to-yacht concept peddler. Thought leadership, in the withering words of one new book (Daub, 2020), is what some people in tech think is thinking.

But thought leadership is not rolling over and going away just yet. If you think you may have spotted a thought leader, the probability is that they have something about their thought leadership skills in the first line of their bio. You can double check someone’s aspiration to being a thought leader by their use of phrases like ‘reimagining’, ‘innovation’, ‘inclusivity’ and ‘disruption’.

The last of these is a real shibboleth and has to be used carefully. Everyone knows it is a nonsense of sorts: for every Uber there is a Hutzler 5711 banana slicer (I highly recommend the customer reviews on Amazon!). Still, you can get away with talking about ‘disruption’ if you’re in the right group of people.

We don’t have enough thought leaders in ELT. I’ve checked and there don’t seem to be too many of them out there. Broadly speaking, they can be divided into two types. There are those who are sometimes referred to by others as a ‘thought leader’ and there are those who only get referred to in that way when they’re talking about themselves. A good place to look for them is the British Council, whose remit includes thought leadership: it’s part of their ‘what we do’. But when you investigate more closely, it’s hard to identify who exactly is a ‘thought leader’ and who is just a ‘leading expert’. There’s a certain coyness about naming particular thought leaders. Not long ago, I saw a job advert for OUP which required ‘thought leadership on the exploitation of data science to drive the innovations in Assessment products and services’. I hope they filled the post satisfactorily. And Cambridge English has a Director of ‘Research and Thought Leadership’, but you can’t blame him for the job title.

Pearson offers webinars where you can find out about ‘what’s being discussed amongst our Thought Leaders’, but the presenters don’t come labelled ‘thought leader’, so you don’t know who’s a thought leader and who’s not. It’s all very tricky. TESOL is also quite oblique, promoting TESOL partnerships where you can reach ‘fellow thought leaders’ … who are never further identified.

There’s a clear need for these thought leaders to be made more visible. Who exactly are they? What’s their typical profile? ‘Who pays them’ would also be an interesting question.

Unfortunately, the BETT Show, which is a good place to spot a thought leader in the flesh, has been covid-cancelled. BETT has the laudable-sounding goal of ‘Creating a better future by transforming education’, but the future has been postponed and the transformation will be technological, enabling ‘educators and learners to thrive’. In March 2021, you can catch up with thought leaders, though, new and old, at BETT’s replacement event: Learnit Live. It’s ‘a five-day, global online event featuring global education leaders’ where you can acquire ‘the tools [needed] to thrive in a rapidly changing world’. Yes, the Future of Learning is Now.

The image is worth deconstructing a little. We’ve got measurement / accountability in the bar chart at the top. We’ve got inclusive collaboration in the handshake, insights with the electric bulb and an all-seeing eye, which I don’t think is meant to refer to data privacy issues. I’m not sure what the money icon is meant to represent, either, but perhaps I’m being obtuse. One thing is clear. The future of learning is on a screen banged down on a UK-centred globe. The event also guarantees no Zoom fatigue, and a refund is offered if you find the whole thing tedious. A General Ticket costs £160.00: thought leaders don’t come cheap.

Thought leaders are interlopers in the world of education. They really belong in the discourse of business, as reflected in the webpage of Global Thought Leaders . The adjectives say it all: changing, efficient, financial, forward-thinking, sustainable, technological, transparent. Education, however, sits a little uneasily with some of these attributes, and, for that reason, I, personally, find it hard to use the term without irony.

You can check out the list of the World’s Top 30 Education Gurus for 2020 here and it includes some of the usual suspects: Salman Khan, Sugata Mitra, the late Ken Robinson, John Hattie and Dylan William. White men, mostly. For more specifically ELT thought leaders, perhaps we should let them stay anonymous. Guruism, as Paola Rebolledo has reminded us, can be detrimental to our professional health. ‘Become your own guru,’ she calls and I would add, ‘Become your own thought leader’.

You can do this by reading Ayn Rand and ‘Talk like TED’ by Carmine Gallo. You might consider an online course on ‘Becoming a Thought Leader’ (the price includes a shareable certificate) to help you develop a compelling message, build influence, maximize your visibility, and track your impact. Or save money and buy ‘The Thought Leadership Manual: How to Grab Your Clients ….’ (I’ll leave you to complete the title). Find your niche, but focus on tech, that’s my advice.

Happy new year!

Philip

Daub, A. (2020) What Tech Calls Thinking. New York: Farrar, Straus and Giroux.

Giridharas, A. (2019) Winners Take All. New York: Knopf