Posts Tagged ‘Macmillan’

In my last post , I asked why it is so easy to believe that technology (in particular, technological innovations) will offer solutions to whatever problems exist in language learning and teaching. A simple, but inadequate, answer is that huge amounts of money have been invested in persuading us. Without wanting to detract from the significance of this, it is clearly not sufficient as an explanation. In an attempt to develop my own understanding, I have been turning more and more to the idea of ‘social imaginaries’. In many ways, this is also an attempt to draw together the various interests that I have had since starting this blog.

The Canadian philosopher, Charles Taylor, describes a ‘social imaginary’ as a ‘common understanding that makes possible common practices and a widely shared sense of legitimacy’ (Taylor, 2004: 23). As a social imaginary develops over time, it ‘begins to define the contours of [people’s] worlds and can eventually come to count as the taken-for-granted shape of things, too obvious to mention’ (Taylor, 2004: 29). It is, however, not just a set of ideas or a shared narrative: it is also a set of social practices that enact those understandings, whilst at the same time modifying or solidifying them. The understandings make the practices possible, and it is the practices that largely carry the understanding (Taylor, 2004: 25). In the process, the language we use is filled with new associations and our familiarity with these associations shapes ‘our perceptions and expectations’ (Worster, 1994, quoted in Moore, 2015: 33). A social imaginary, then, is a complex system that is not technological or economic or social or political or educational, but all of these (Urry, 2016). The image of the patterns of an amorphous mass of moving magma (Castoriadis, 1987), flowing through pre-existing channels, but also, at times, striking out along new paths, may offer a helpful metaphor.

Lava flow Hawaii

Technology, of course, plays a key role in contemporary social imaginaries and the term ‘sociotechnical imaginary’ is increasingly widely used. The understandings of the sociotechnical imaginary typically express visions of social progress and a desirable future that is made possible by advances in science and technology (Jasanoff & Kim, 2015: 4). In education, technology is presented as capable of overcoming human failings and the dark ways of the past, of facilitating a ‘pedagogical utopia of natural, authentic teaching and learning’ (Friesen, forthcoming). As such understandings become more widespread and as the educational practices (platforms, apps, etc.) which both shape and are shaped by them become equally widespread, technology has come to be seen as a ‘solution’ to the ‘problem’ of education (Friesen, forthcoming). We need to be careful, however, that having shaped the technology, it does not comes to shape us (see Cobo, 2019, for a further exploration of this idea).

As a way of beginning to try to understand what is going on in edtech in ELT, which is not so very different from what is taking place in education more generally, I have sketched a number of what I consider key components of the shared understandings and the social practices that are related to them. These are closely interlocking pieces and each of them is itself embedded in much broader understandings. They evolve over time and their history can be traced quite easily. Taken together, they do, I think, help us to understand a little more why technology in ELT seems so seductive.

1 The main purpose of English language teaching is to prepare people for the workplace

There has always been a strong connection between learning an additional living language (such as English) and preparing for the world of work. The first modern language schools, such as the Berlitz schools at the end of the 19th century with their native-speaker teachers and monolingual methods, positioned themselves as primarily vocational, in opposition to the kinds of language teaching taking place in schools and universities, which were more broadly humanistic in their objectives. Throughout the 20th century, and especially as English grew as a global language, the public sector, internationally, grew closer to the methods and objectives of the private schools. The idea that learning English might serve other purposes (e.g. cultural enrichment or personal development) has never entirely gone away, as witnessed by the Council of Europe’s list of objectives (including the promotion of mutual understanding and European co-operation, and the overcoming of prejudice and discrimination) in the Common European Framework, but it is often forgotten.

The clarion calls from industry to better align education with labour markets, present and future, grow louder all the time, often finding expression in claims that ‘education is unfit for purpose.’ It is invariably assumed that this purpose is to train students in the appropriate skills to enhance their ‘human capital’ in an increasingly competitive and global market (Lingard & Gale, 2007). Educational agendas are increasingly set by the world of business (bodies like the OECD or the World Economic Forum, corporations like Google or Microsoft, and national governments which share their priorities (see my earlier post about neo-liberalism and solutionism ).

One way in which this shift is reflected in English language teaching is in the growing emphasis that is placed on ‘21st century skills’ in teaching material. Sometimes called ‘life skills’, they are very clearly concerned with the world of work, rather than the rest of our lives. The World Economic Forum’s 2018 Future of Jobs survey lists the soft skills that are considered important in the near future and they include ‘creativity’, ‘critical thinking’, ‘emotional intelligence’ and ‘leadership’. (The fact that the World Economic Forum is made up of a group of huge international corporations (e.g. J.P. Morgan, HSBC, UBS, Johnson & Johnson) with a very dubious track record of embezzlement, fraud, money-laundering and tax evasion has not resulted in much serious, public questioning of the view of education expounded by the WEF.)

Without exception, the ELT publishers have brought these work / life skills into their courses, and the topic is an extremely popular one in ELT blogs and magazines, and at conferences. Two of the four plenaries at this year’s international IATEFL conference are concerned with these skills. Pearson has a wide range of related products, including ‘a four-level competency-based digital course that provides engaging instruction in the essential work and life skills competencies that adult learners need’. Macmillan ELT made ‘life skills’ the central plank of their marketing campaign and approach to product design, and even won a British Council ELTon (see below) Award for ‘Innovation in teacher resources) in 2015 for their ‘life skills’ marketing campaign. Cambridge University Press has developed a ‘Framework for Life Competencies’ which allows these skills to be assigned numerical values.

The point I am making here is not that these skills do not play an important role in contemporary society, nor that English language learners may not benefit from some training in them. The point, rather, is that the assumption that English language learning is mostly concerned with preparation for the workplace has become so widespread that it becomes difficult to think in another way.

2 Technological innovation is good and necessary

The main reason that soft skills are deemed to be so important is that we live in a rapidly-changing world, where the unsubstantiated claim that 85% (or whatever other figure comes to mind) of current jobs won’t exist 10 years from now is so often repeated that it is taken as fact . Whether or not this is true is perhaps less important to those who make the claim than the present and the future that they like to envisage. The claim is, at least, true-ish enough to resonate widely. Since these jobs will disappear, and new ones will emerge, because of technological innovations, education, too, will need to innovate to keep up.

English language teaching has not been slow to celebrate innovation. There were coursebooks called ‘Cutting Edge’ (1998) and ‘Innovations’ (2005), but more recently the connections between innovation and technology have become much stronger. The title of the recent ‘Language Hub’ (2019) was presumably chosen, in part, to conjure up images of digital whizzkids in fashionable co-working start-up spaces. Technological innovation is explicitly promoted in the Special Interest Groups of IATEFL and TESOL. Despite a singular lack of research that unequivocally demonstrates a positive connection between technology and language learning, the former’s objective is ‘to raise awareness among ELT professionals of the power of learning technologies to assist with language learning’. There is a popular annual conference, called InnovateELT , which has the tagline ‘Be Part of the Solution’, and the first problem that this may be a solution to is that our students need to be ‘ready to take on challenging new careers’.

Last, but by no means least, there are the annual British Council ELTon awards  with a special prize for digital innovation. Among the British Council’s own recent innovations are a range of digitally-delivered resources to develop work / life skills among teens.

Again, my intention (here) is not to criticise any of the things mentioned in the preceding paragraphs. It is merely to point to a particular structure of feeling and the way that is enacted and strengthened through material practices like books, social groups, conferences and other events.

3 Technological innovations are best driven by the private sector

The vast majority of people teaching English language around the world work in state-run primary and secondary schools. They are typically not native-speakers of English, they hold national teaching qualifications and they are frequently qualified to teach other subjects in addition to English (often another language). They may or may not self-identify as teachers of ‘ELT’ or ‘EFL’, often seeing themselves more as ‘school teachers’ or ‘language teachers’. People who self-identify as part of the world of ‘ELT or ‘TEFL’ are more likely to be native speakers and to work in the private sector (including private or semi-private language schools, universities (which, in English-speaking countries, are often indistinguishable from private sector institutions), publishing companies, and freelancers). They are more likely to hold international (TEFL) qualifications or higher degrees, and they are less likely to be involved in the teaching of other languages.

The relationship between these two groups is well illustrated by the practice of training days, where groups of a few hundred state-school teachers participate in workshops organised by publishing companies and delivered by ELT specialists. In this context, state-school teachers are essentially in a client role when they are in contact with the world of ‘ELT’ – as buyers or potential buyers of educational products, training or technology.

Technological innovation is invariably driven by the private sector. This may be in the development of technologies (platforms, apps and so on), in the promotion of technology (through training days and conference sponsorship, for example), or in training for technology (with consultancy companies like ELTjam or The Consultants-E, which offer a wide range of technologically oriented ‘solutions’).

As in education more generally, it is believed that the private sector can be more agile and more efficient than state-run bodies, which continue to decline in importance in educational policy-setting. When state-run bodies are involved in technological innovation in education, it is normal for them to work in partnership with the private sector.

4 Accountability is crucial

Efficacy is vital. It makes no sense to innovate unless the innovations improve something, but for us to know this, we need a way to measure it. In a previous post , I looked at Pearson’s ‘Asking More: the Path to Efficacy’ by CEO John Fallon (who will be stepping down later this year). Efficacy in education, says Fallon, is ‘making a measurable impact on someone’s life through learning’. ‘Measurable’ is the key word, because, as Fallon claims, ‘it is increasingly possible to determine what works and what doesn’t in education, just as in healthcare.’ We need ‘a relentless focus’ on ‘the learning outcomes we deliver’ because it is these outcomes that can be measured in ‘a systematic, evidence-based fashion’. Measurement, of course, is all the easier when education is delivered online, ‘real-time learner data’ can be captured, and the power of analytics can be deployed.

Data is evidence, and it’s as easy to agree on the importance of evidence as it is hard to decide on (1) what it is evidence of, and (2) what kind of data is most valuable. While those questions remain largely unanswered, the data-capturing imperative invades more and more domains of the educational world.

English language teaching is becoming data-obsessed. From language scales, like Pearson’s Global Scale of English to scales of teacher competences, from numerically-oriented formative assessment practices (such as those used on many LMSs) to the reporting of effect sizes in meta-analyses (such as those used by John Hattie and colleagues), datafication in ELT accelerates non-stop.

The scales and frameworks are all problematic in a number of ways (see, for example, this post on ‘The Mismeasure of Language’) but they have undeniably shaped the way that we are able to think. Of course, we need measurable outcomes! If, for the present, there are privacy and security issues, it is to be hoped that technology will find solutions to them, too.

REFERENCES

Castoriadis, C. (1987). The Imaginary Institution of Society. Cambridge: Polity Press.

Cobo, C. (2019). I Accept the Terms and Conditions. Montevideo: International Development Research Centre / Center for Research Ceibal Foundation. https://adaptivelearninginelt.files.wordpress.com/2020/01/41acf-cd84b5_7a6e74f4592c460b8f34d1f69f2d5068.pdf

Friesen, N. (forthcoming) The technological imaginary in education, or: Myth and enlightenment in ‘Personalized Learning’. In M. Stocchetti (Ed.) The Digital Age and its Discontents. University of Helsinki Press. Available at https://www.academia.edu/37960891/The_Technological_Imaginary_in_Education_or_Myth_and_Enlightenment_in_Personalized_Learning_

Jasanoff, S. & Kim, S.-H. (2015). Dreamscapes of Modernity. Chicago: University of Chicago Press.

Lingard, B. & Gale, T. (2007). The emergent structure of feeling: what does it mean for critical educational studies and research?, Critical Studies in Education, 48:1, pp. 1-23

Moore, J. W. (2015). Capitalism in the Web of Life. London: Verso.

Robbins, K. & Webster, F. (1989]. The Technical Fix. Basingstoke: Macmillan Education.

Taylor, C. (2014). Modern Social Imaginaries. Durham, NC: Duke University Press.

Urry, J. (2016). What is the Future? Cambridge: Polity Press.

 

At the start of the last decade, ELT publishers were worried, Macmillan among them. The financial crash of 2008 led to serious difficulties, not least in their key Spanish market. In 2011, Macmillan’s parent company was fined ₤11.3 million for corruption. Under new ownership, restructuring was a constant. At the same time, Macmillan ELT was getting ready to move from its Oxford headquarters to new premises in London, a move which would inevitably lead to the loss of a sizable proportion of its staff. On top of that, Macmillan, like the other ELT publishers, was aware that changes in the digital landscape (the first 3G iPhone had appeared in June 2008 and wifi access was spreading rapidly around the world) meant that they needed to shift away from the old print-based model. With her finger on the pulse, Caroline Moore, wrote an article in October 2010 entitled ‘No Future? The English Language Teaching Coursebook in the Digital Age’ . The publication (at the start of the decade) and runaway success of the online ‘Touchstone’ course, from arch-rivals, Cambridge University Press, meant that Macmillan needed to change fast if they were to avoid being left behind.

Macmillan already had a platform, Campus, but it was generally recognised as being clunky and outdated, and something new was needed. In the summer of 2012, Macmillan brought in two new executives – people who could talk the ‘creative-disruption’ talk and who believed in the power of big data to shake up English language teaching and publishing. At the time, the idea of big data was beginning to reach public consciousness and ‘Big Data: A Revolution that Will Transform how We Live, Work, and Think’ by Viktor Mayer-Schönberger and Kenneth Cukier, was a major bestseller in 2013 and 2014. ‘Big data’ was the ‘hottest trend’ in technology and peaked in Google Trends in October 2014. See the graph below.

Big_data_Google_Trend

Not long after taking up their positions, the two executives began negotiations with Knewton, an American adaptive learning company. Knewton’s technology promised to gather colossal amounts of data on students using Knewton-enabled platforms. Its founder, Jose Ferreira, bragged that Knewton had ‘more data about our students than any company has about anybody else about anything […] We literally know everything about what you know and how you learn best, everything’. This data would, it was claimed, enable publishers to multiply, by orders of magnitude, the efficacy of learning materials, allowing publishers, like Macmillan, to provide a truly personalized and optimal offering to learners using their platform.

The contract between Macmillan and Knewton was agreed in May 2013 ‘to build next-generation English Language Learning and Teaching materials’. Perhaps fearful of being left behind in what was seen to be a winner-takes-all market (Pearson already had a financial stake in Knewton), Cambridge University Press duly followed suit, signing a contract with Knewton in September of the same year, in order ‘to create personalized learning experiences in [their] industry-leading ELT digital products’. Things moved fast because, by the start of 2014 when Macmillan’s new catalogue appeared, customers were told to ‘watch out for the ‘Big Tree’’, Macmillans’ new platform, which would be powered by Knewton. ‘The power that will come from this world of adaptive learning takes my breath away’, wrote the international marketing director.

Not a lot happened next, at least outwardly. In the following year, 2015, the Macmillan catalogue again told customers to ‘look out for the Big Tree’ which would offer ‘flexible blended learning models’ which could ‘give teachers much more freedom to choose what they want to do in the class and what they want the students to do online outside of the classroom’.

Macmillan_catalogue_2015

But behind the scenes, everything was going wrong. It had become clear that a linear model of language learning, which was a necessary prerequisite of the Knewton system, simply did not lend itself to anything which would be vaguely marketable in established markets. Skills development, not least the development of so-called 21st century skills, which Macmillan was pushing at the time, would not be facilitated by collecting huge amounts of data and algorithms offering personalized pathways. Even if it could, teachers weren’t ready for it, and the projections for platform adoptions were beginning to seem very over-optimistic. Costs were spiralling. Pushed to meet unrealistic deadlines for a product that was totally ill-conceived in the first place, in-house staff were suffering, and this was made worse by what many staffers thought was a toxic work environment. By the end of 2014 (so, before the copy for the 2015 catalogue had been written), the two executives had gone.

For some time previously, skeptics had been joking that Macmillan had been barking up the wrong tree, and by the time that the 2016 catalogue came out, the ‘Big Tree’ had disappeared without trace. The problem was that so much time and money had been thrown at this particular tree that not enough had been left to develop new course materials (for adults). The whole thing had been a huge cock-up of an extraordinary kind.

Cambridge, too, lost interest in their Knewton connection, but were fortunate (or wise) not to have invested so much energy in it. Language learning was only ever a small part of Knewton’s portfolio, and the company had raised over $180 million in venture capital. Its founder, Jose Ferreira, had been a master of marketing hype, but the business model was not delivering any better than the educational side of things. Pearson pulled out. In December 2016, Ferreira stepped down and was replaced as CEO. The company shifted to ‘selling digital courseware directly to higher-ed institutions and students’ but this could not stop the decline. In September of 2019, Knewton was sold for something under $17 million dollars, with investors taking a hit of over $160 million. My heart bleeds.

It was clear, from very early on (see, for example, my posts from 2014 here and here) that Knewton’s product was little more than what Michael Feldstein called ‘snake oil’. Why and how could so many people fall for it for so long? Why and how will so many people fall for it again in the coming decade, although this time it won’t be ‘big data’ that does the seduction, but AI (which kind of boils down to the same thing)? The former Macmillan executives are still at the game, albeit in new companies and talking a slightly modified talk, and Jose Ferreira (whose new venture has already raised $3.7 million) is promising to revolutionize education with a new start-up which ‘will harness the power of technology to improve both access and quality of education’ (thanks to Audrey Watters for the tip). Investors may be desperate to find places to spread their portfolio, but why do the rest of us lap up the hype? It’s a question to which I will return.

 

 

 

 

The most widely-used and popular tool for language learners is the bilingual dictionary (Levy & Steel, 2015), and the first of its kind appeared about 4,000 years ago (2,000 years earlier than the first monolingual dictionaries), offering wordlists in Sumerian and Akkadian (Wheeler, 2013: 9 -11). Technology has come a long way since the clay tablets of the Bronze Age. Good online dictionaries now contain substantially more information (in particular audio recordings) than their print equivalents of a few decades ago. In addition, they are usually quicker and easier to use, more popular, and lead to retention rates that are comparable to, or better than, those achieved with print (Töpel, 2014). The future of dictionaries is likely to be digital, and paper dictionaries may well disappear before very long (Granger, 2012: 2).

English language learners are better served than learners of other languages, and the number of free, online bilingual dictionaries is now enormous. Speakers of less widely-spoken languages may still struggle to find a good quality service, but speakers of, for example, Polish (with approximately 40 million speakers, and a ranking of #33 in the list of the world’s most widely spoken languages) will find over twenty free, online dictionaries to choose from (Lew & Szarowska, 2017). Speakers of languages that are more widely spoken (Chinese, Spanish or Portuguese, for example) will usually find an even greater range. The choice can be bewildering and neither search engine results nor rankings from app stores can be relied on to suggest the product of the highest quality.

Language teachers are not always as enthusiastic about bilingual dictionaries as their learners. Folse (2004: 114 – 120) reports on an informal survey of English teachers which indicated that 11% did not allow any dictionaries in class at all, 37% allowed monolingual dictionaries and only 5% allowed bilingual dictionaries. Other researchers (e.g. Boonmoh & Nesi, 2008), have found a similar situation, with teachers overwhelmingly recommending the use of a monolingual learner’s dictionary: almost all of their students bought one, but the great majority hardly ever used it, preferring instead a digital bilingual version.

Teachers’ preferences for monolingual dictionaries are usually motivated in part by a fear that their students will become too reliant on translation. Whilst this concern remains widespread, much recent suggests that this fear is misguided (Nation, 2013: 424) and that monolingual dictionaries do not actually lead to greater learning gains than their bilingual counterparts. This is, in part, due to the fact that learners typically use these dictionaries in very limited ways – to see if a word exists, check spelling or look up meaning (Harvey & Yuill, 1997). If they made fuller use of the information (about frequency, collocations, syntactic patterns, etc.) on offer, it is likely that learning gains would be greater: ‘it is accessing multiplicity of information that is likely to enhance retention’ (Laufer & Hill, 2000: 77). Without training, however, this is rarely the case.  With lower-level learners, a monolingual learner’s dictionary (even one designed for Elementary level students) can be a frustrating experience, because until they have reached a vocabulary size of around 2,000 – 3,000 words, they will struggle to understand the definitions (Webb & Nation, 2017: 119).

The second reason for teachers’ preference for monolingual dictionaries is that the quality of many bilingual dictionaries is undoubtedly very poor, compared to monolingual learner’s dictionaries such as those produced by Oxford University Press, Cambridge University Press, Longman Pearson, Collins Cobuild, Merriam-Webster and Macmillan, among others. The situation has changed, however, with the rapid growth of bilingualized dictionaries. These contain all the features of a monolingual learner’s dictionary, but also include translations into the learner’s own language. Because of the wealth of information provided by a good bilingualized dictionary, researchers (e.g. Laufer & Hadar, 1997; Chen, 2011) generally consider them preferable to monolingual or normal bilingual dictionaries. They are also popular with learners. Good bilingualized online dictionaries (such as the Oxford Advanced Learner’s English-Chinese Dictionary) are not always free, but many are, and with some language pairings free software can be of a higher quality than services that incur a subscription charge.

If a good bilingualized dictionary is available, there is no longer any compelling reason to use a monolingual learner’s dictionary, unless it contains features which cannot be found elsewhere. In order to compete in a crowded marketplace, many of the established monolingual learner’s dictionaries do precisely that. Examples of good, free online dictionaries include:

Students need help in selecting a dictionary that is right for them. Without this, many end up using as a dictionary a tool such as Google Translate , which, for all its value, is of very limited use as a dictionary. They need to understand that the most appropriate dictionary will depend on what they want to use it for (receptive, reading purposes or productive, writing purposes). Teachers can help in this decision-making process by addressing the issue in class (see the activity below).

In addition to the problem of selecting an appropriate dictionary, it appears that many learners have inadequate dictionary skills (Niitemaa & Pietilä, 2018). In one experiment (Tono, 2011), only one third of the vocabulary searches in a dictionary that were carried out by learners resulted in success. The reasons for failure include focussing on only the first meaning (or translation) of a word that is provided, difficulty in finding the relevant information in long word entries, an inability to find the lemma that is needed, and spelling errors (when they had to type in the word) (Töpel, 2014). As with monolingual dictionaries, learners often only check the meaning of a word in a bilingual dictionary and fail to explore the wider range of information (e.g. collocation, grammatical patterns, example sentences, synonyms) that is available (Laufer & Kimmel, 1997; Laufer & Hill, 2000; Chen, 2010). This information is both useful and may lead to improved retention.

Most learners receive no training in dictionary skills, but would clearly benefit from it. Nation (2013: 333) suggests that at least four or five hours, spread out over a few weeks, would be appropriate. He suggests (ibid: 419 – 421) that training should encourage learners, first, to look closely at the context in which an unknown word is encountered (in order to identify the part of speech, the lemma that needs to be looked up, its possible meaning and to decide whether it is worth looking up at all), then to help learners in finding the relevant entry or sub-entry (by providing information about common dictionary abbreviations (e.g. for parts of speech, style and register)), and, finally, to check this information against the original context.

Two good resource books full of practical activities for dictionary training are available: ‘Dictionary Activities’ by Cindy Leaney (Cambridge: Cambridge University Press, 2007) and ‘Dictionaries’ by Jon Wright (Oxford: Oxford University Press, 1998). Many of the good monolingual dictionaries offer activity guides to promote effective dictionary use and I have suggested a few activities here.

Activity: Understanding a dictionary

Outline: Students explore the use of different symbols in good online dictionaries.

Level: All levels, but not appropriate for very young learners. The activity ‘Choosing a dictionary’ is a good follow-up to this activity.

1 Distribute the worksheet and ask students to follow the instructions.

act_1

2 Check the answers.

Act_1_key

Activity: Choosing a dictionary

Outline: Students explore and evaluate the features of different free, online bilingual dictionaries.

Level: All levels, but not appropriate for very young learners. The text in stage 3 is appropriate for use with levels A2 and B1. For some groups of learners, you may want to adapt (or even translate) the list of features. It may be useful to do the activity ‘Understanding a dictionary’ before this activity.

1 Ask the class which free, online bilingual dictionaries they like to use. Write some of their suggestions on the board.

2 Distribute the list of features. Ask students to work individually and tick the boxes that are important for them. Ask students to work with a partner to compare their answers.

Act_2

3 Give students a list of free, online bilingual (English and the students’ own language) dictionaries. You can use suggestions from the list below, add the suggestions that your students made in stage 1, or add your own ideas. (For many language pairings, better resources are available than those in the list below.) Give the students the following short text and ask the students to use two of these dictionaries to look up the underlined words. Ask the students to decide which dictionary they found most useful and / or easiest to use.

act_2_text

dict_list

4 Conduct feedback with the whole class.

Activity: Getting more out of a dictionary

Outline: Students use a dictionary to help them to correct a text

Level: Levels B1 and B2, but not appropriate for very young learners. For higher levels, a more complex text (with less obvious errors) would be appropriate.

1 Distribute the worksheet below and ask students to follow the instructions.

act_3

2 Check answers with the whole class. Ask how easy it was to find the information in the dictionary that they were using.

Key

When you are reading, you probably only need a dictionary when you don’t know the meaning of a word and you want to look it up. For this, a simple bilingual dictionary is good enough. But when you are writing or editing your writing, you will need something that gives you more information about a word: grammatical patterns, collocations (the words that usually go with other words), how formal the word is, and so on. For this, you will need a better dictionary. Many of the better dictionaries are monolingual (see the box), but there are also some good bilingual ones.

Use one (or more) of the online dictionaries in the box (or a good bilingual dictionary) and make corrections to this text. There are eleven mistakes (they have been underlined) in total.

References

Boonmoh, A. & Nesi, H. 2008. ‘A survey of dictionary use by Thai university staff and students with special reference to pocket electronic dictionaries’ Horizontes de Linguística Aplicada , 6(2), 79 – 90

Chen, Y. 2011. ‘Studies on Bilingualized Dictionaries: The User Perspective’. International Journal of Lexicography, 24 (2): 161–197

Folse, K. 2004. Vocabulary Myths. Ann Arbor: University of Michigan Press

Granger, S. 2012. Electronic Lexicography. Oxford: Oxford University Press

Harvey, K. & Yuill, D. 1997. ‘A study of the use of a monolingual pedagogical dictionary by learners of English engaged in writing’ Applied Linguistics, 51 (1): 253 – 78

Laufer, B. & Hadar, L. 1997. ‘Assessing the effectiveness of monolingual, bilingual and ‘bilingualized’ dictionaries in the comprehension and production of new words’. Modern Language Journal, 81 (2): 189 – 96

Laufer, B. & M. Hill 2000. ‘What lexical information do L2 learners select in a CALL dictionary and how does it affect word retention?’ Language Learning & Technology 3 (2): 58–76

Laufer, B. & Kimmel, M. 1997. ‘Bilingualised dictionaries: How learners really use them’, System, 25 (3): 361 -369

Leaney, C. 2007. Dictionary Activities. Cambridge: Cambridge University Press

Levy, M. and Steel, C. 2015. ‘Language learner perspectives on the functionality and use of electronic language dictionaries’. ReCALL, 27(2): 177–196

Lew, R. & Szarowska, A. 2017. ‘Evaluating online bilingual dictionaries: The case of popular free English-Polish dictionaries’ ReCALL 29(2): 138–159

Nation, I.S.P. 2013. Learning Vocabulary in Another Language 2nd edition. Cambridge: Cambridge University Press

Niitemaa, M.-L. & Pietilä, P. 2018. ‘Vocabulary Skills and Online Dictionaries: A Study on EFL Learners’ Receptive Vocabulary Knowledge and Success in Searching Electronic Sources for Information’, Journal of Language Teaching and Research, 9 (3): 453-462

Tono, Y. 2011. ‘Application of eye-tracking in EFL learners’ dictionary look-up process research’, International Journal of Lexicography 24 (1): 124–153

Töpel, A. 2014. ‘Review of research into the use of electronic dictionaries’ in Müller-Spitzer, C. (Ed.) 2014. Using Online Dictionaries. Berlin: De Gruyter, pp. 13 – 54

Webb, S. & Nation, P. 2017. How Vocabulary is Learned. Oxford: Oxford University Press

Wheeler, G. 2013. Language Teaching through the Ages. New York: Routledge

Wright, J. 1998. Dictionaries. Oxford: Oxford University Press

All aboard …

The point of adaptive learning is that it can personalize learning. When we talk about personalization, mention of learning styles is rarely far away. Jose Ferreira of Knewton (but now ex-CEO Knewton) made his case for learning styles in a blog post that generated a superb and, for Ferreira, embarrassing  discussion in the comments that were subsequently deleted by Knewton. fluentu_learning_stylesFluentU (which I reviewed here) clearly approves of learning styles, or at least sees them as a useful way to market their product, even though it is unclear how their product caters to different styles. Busuu claims to be ‘personalised to fit your style of learning’. Voxy, Inc. (according to their company overview) ‘operates a language learning platform that creates custom curricula for English language learners based on their interests, routines, goals, and learning styles’. Bliu Bliu (which I reviewed here) recommended, in a recent blog post, that learners should ‘find out their language learner type and use it to their advantage’ and suggests, as a starter, trying out ‘Bliu Bliu, where pretty much any learner can find what suits them best’. Memrise ‘uses clever science to adapt to your personal learning style’.  Duolingo’s learning tree ‘effectively rearranges itself to suit individual learning styles’ according to founder, Louis Von Ahn. This list could go on and on.

Learning styles are thriving in ELT coursebooks, too. Here are just three recent examples for learners of various ages. Today! by Todd, D. & Thompson, T. (Pearson, 2014) ‘shapes learning around individual students with graded difficulty practice for mixed-ability classes’ and ‘makes testing mixed-ability classes easier with tests that you can personalise to students’ abilities’.today

Move  it! by Barraclough, C., Beddall, F., Stannett, K., Wildman, J. (Pearson, 2015) offers ‘personalized pathways [which] allow students to optimize their learning outcomes’ and a ‘complete assessment package to monitor students’ learning process’. pearson_move_it

Open Mind Elementary (A2) 2nd edition by Rogers, M., Taylor-Knowles, J. & Taylor-Knowles, S. (Macmillan, 2014) has a whole page devoted to learning styles in the ‘Life Skills’ strand of the course. The scope and sequence describes it in the following terms: ‘Thinking about what you like to do to find your learning style and improve how you learn English’. Here’s the relevant section:macmillan_coursebook

rosenber-learning-stylesMethodology books offer more tips for ways that teachers can cater to different learning styles. Recent examples include Patrycja Kamińska’s  Learning Styles and Second Language Education (Cambridge Scholars, 2014), Tammy Gregersen & Peter D. MacIntyre’s Capitalizing on Language Learners’ Individuality (Multilingual Matters, 2014) and Marjorie Rosenberg’s Spotlight on Learning Styles (Delta Publishing, 2013). Teacher magazines show a continuing interest  in the topic. Humanising Language Teaching and English Teaching Professional are particularly keen. The British Council offers courses about learning styles and its Teaching English website has many articles and lesson plans on the subject (my favourite explains that your students will be more successful if you match your teaching style to their learning styles), as do the websites of all the major publishers. Most ELT conferences will also offer something on the topic.oup_learning_styles

How about language teaching qualifications and frameworks? The Cambridge English Teaching Framework contains a component entitled ‘Understanding learners’ and this specifies as the first part of the component a knowledge of concepts such as learning styles (e.g., visual, auditory, kinaesthetic), multiple intelligences, learning strategies, special needs, affect. Unsurprisingly, the Cambridge CELTA qualification requires successful candidates to demonstrate an awareness of the different learning styles and preferences that adults bring to learning English. The Cambridge DELTA requires successful candidates to accommodate learners according to their different abilities, motivations, and learning styles. The Eaquals Framework for Language Teacher Training and Development requires teachers at Development Phase 2 t0 have the skill of determining and anticipating learners’ language learning needs and learning styles at a range of levels, selecting appropriate ways of finding out about these.

Outside of ELT, learning styles also continue to thrive. Phil Newton (2015 ‘The learning styles myth is thriving in higher education’ Frontiers in Psychology 6: 1908) carried out a survey of educational publications  (higher education) between 2013 and 2016, and found that an overwhelming majority (89%) implicitly or directly endorse the use of learning styles. He also cites research showing that 93% of UK schoolteachers believe that ‘individuals learn better when they receive information in their preferred Learning Style’, with similar figures in other countries. 72% of Higher Education institutions in the US teach ‘learning style theory’ as part of faculty development for online teachers. Advocates of learning styles in English language teaching are not alone.

But, unfortunately, …

In case you weren’t aware of it, there is a rather big problem with learning styles. There is a huge amount of research  which suggests that learning styles (and, in particular, teaching attempts to cater to learning styles) need to be approached with extreme scepticism. Much of this research was published long before the blog posts, advertising copy, books and teaching frameworks (listed above) were written.  What does this research have to tell us?

The first problem concerns learning styles taxonomies. There are three issues here: many people do not fit one particular style, the information used to assign people to styles is often inadequate, and there are so many different styles that it becomes cumbersome to link particular learners to particular styles (Kirschner, P. A. & van Merriënboer, J. J. G. 2013. ‘Do Learners Really Know Best? Urban Legends in Education’ Educational Psychologist, 48 / 3, 169-183). To summarise, given the lack of clarity as to which learning styles actually exist, it may be ‘neither viable nor justified’ for learning styles to form the basis of lesson planning (Hall, G. 2011. Exploring English Language Teaching. Abingdon, Oxon.: Routledge p.140). More detailed information about these issues can be found in the following sources:

Coffield, F., Moseley, D., Hall, E. & Ecclestone, K. 2004. Learning styles and pedagogy in post-16 learning: a systematic and critical review. London: Learning and Skills Research Centre

Dembo, M. H. & Howard, K. 2007. Advice about the use of learning styles: a major myth in education. Journal of College Reading & Learning 37 / 2: 101 – 109

Kirschner, P. A. 2017. Stop propagating the learning styles myth. Computers & Education 106: 166 – 171

Pashler, H., McDaniel, M., Rohrer, D. & Bjork, E. 2008. Learning styles concepts and evidence. Psychological Science in the Public Interest 9 / 3: 105 – 119

Riener, C. & Willingham, D. 2010. The myth of learning styles. Change – The Magazine of Higher Learning

The second problem concerns what Pashler et al refer to as the ‘meshing hypothesis’: the idea that instructional interventions can be effectively tailored to match particular learning styles. Pashler et al concluded that the available taxonomies of student types do not offer any valid help in deciding what kind of instruction to offer each individual. Even in 2008, their finding was not new. Back in 1978, a review of 15 studies that looked at attempts to match learning styles to approaches to first language reading instruction, concluded that modality preference ‘has not been found to interact significantly with the method of teaching’ (Tarver, Sara & M. M. Dawson. 1978. Modality preference and the teaching of reading. Journal of Learning Disabilities 11: 17 – 29). The following year, two other researchers concluded that [the assumption that one can improve instruction by matching materials to children’s modality strengths] appears to lack even minimal empirical support. (Arter, J.A. & Joseph A. Jenkins 1979 ‘Differential diagnosis-prescriptive teaching: A critical appraisal’ Review of Educational Research 49: 517-555). Fast forward 20 years to 1999, and Stahl (Different strokes for different folks?’ American Educator Fall 1999 pp. 1 – 5) was writing the reason researchers roll their eyes at learning styles is the utter failure to find that assessing children’s learning styles and matching to instructional methods has any effect on learning. The area with the most research has been the global and analytic styles […]. Over the past 30 years, the names of these styles have changed – from ‘visual’ to ‘global’ and from ‘auditory’ to ‘analytic’ – but the research results have not changed. For a recent evaluation of the practical applications of learning styles, have a look at Rogowsky, B. A., Calhoun, B. M. & Tallal, P. 2015. ‘Matching Learning Style to Instructional Method: Effects on Comprehension’ Journal of Educational Psychology 107 / 1: 64 – 78. Even David Kolb, the Big Daddy of learning styles, now concedes that there is no strong evidence that teachers should tailor their instruction to their student’s particular learning styles (reported in Glenn, D. 2009. ‘Matching teaching style to learning style may not help students’ The Chronicle of Higher Education). To summarise, the meshing hypothesis is entirely unsupported in the scientific literature. It is a myth (Howard-Jones, P. A. 2014. ‘Neuroscience and education: myths and messages’ Nature Reviews Neuroscience).

This brings me back to the blog posts, advertising blurb, coursebooks, methodology books and so on that continue to tout learning styles. The writers of these texts typically do not acknowledge that there’s a problem of any kind. Are they unaware of the research? Or are they aware of it, but choose not to acknowledge it? I suspect that the former is often the case with the app developers. But if the latter is the case, what  might those reasons be? In the case of teacher training specifications, the reason is probably practical. Changing a syllabus is an expensive and time-consuming operation. But in the case of some of the ELT writers, I suspect that they hang on in there because they so much want to believe.

As Newton (2015: 2) notes, intuitively, there is much that is attractive about the concept of Learning Styles. People are obviously different and Learning Styles appear to offer educators a way to accommodate individual learner differences.  Pashler et al (2009:107) add that another related factor that may play a role in the popularity of the learning-styles approach has to do with responsibility. If a person or a person’s child is not succeeding or excelling in school, it may be more comfortable for the person to think that the educational system, not the person or the child himself or herself, is responsible. That is, rather than attribute one’s lack of success to any lack of ability or effort on one’s part, it may be more appealing to think that the fault lies with instruction being inadequately tailored to one’s learning style. In that respect, there may be linkages to the self-esteem movement that became so influential, internationally, starting in the 1970s. There is no reason to doubt that many of those who espouse learning styles have good intentions.

No one, I think, seriously questions whether learners might not benefit from a wide variety of input styles and learning tasks. People are obviously different. MacIntyre et al (MacIntyre, P.D., Gregersen, T. & Clément, R. 2016. ‘Individual Differences’ in Hall, G. (ed.) The Routledge Handbook of English Language Teaching. Abingdon, Oxon: Routledge, pp.310 – 323, p.319) suggest that teachers might consider instructional methods that allow them to capitalise on both variety and choice and also help learners find ways to do this for themselves inside and outside the classroom. Jill Hadfield (2006. ‘Teacher Education and Trainee Learning Style’ RELC Journal 37 / 3: 369 – 388) recommends that we design our learning tasks across the range of learning styles so that our trainees can move across the spectrum, experiencing both the comfort of matching and the challenge produced by mismatching. But this is not the same thing as claiming that identification of a particular learning style can lead to instructional decisions. The value of books like Rosenberg’s Spotlight on Learning Styles lies in the wide range of practical suggestions for varying teaching styles and tasks. They contain ideas of educational value: it is unfortunate that the theoretical background is so thin.

In ELT things are, perhaps, beginning to change. Russ Mayne’s blog post Learning styles: facts and fictions in 2012 got a few heads nodding, and he followed this up 2 years later with a presentation at IATEFL looking at various aspects of ELT, including learning styles, which have little or no scientific credibility. Carol Lethaby and Patricia Harries gave a talk at IATEFL 2016, Changing the way we approach learning styles in teacher education, which was also much discussed and shared online. They also had an article in ELT Journal called Learning styles and teacher training: are we perpetuating neuromyths? (2016 ELTJ 70 / 1: 16 – 27). Even Pearson, in a blog post of November 2016, (Mythbusters: A review of research on learning styles) acknowledges that there is a shocking lack of evidence to support the core learning styles claim that customizing instruction based on students’ preferred learning styles produces better learning than effective universal instruction, concluding that  it is impossible to recommend learning styles as an effective strategy for improving learning outcomes.

 

 

About two and a half years ago when I started writing this blog, there was a lot of hype around adaptive learning and the big data which might drive it. Two and a half years are a long time in technology. A look at Google Trends suggests that interest in adaptive learning has been pretty static for the last couple of years. It’s interesting to note that 3 of the 7 lettered points on this graph are Knewton-related media events (including the most recent, A, which is Knewton’s latest deal with Hachette) and 2 of them concern McGraw-Hill. It would be interesting to know whether these companies follow both parts of Simon Cowell’s dictum of ‘Create the hype, but don’t ever believe it’.

Google_trends

A look at the Hype Cycle (see here for Wikipedia’s entry on the topic and for criticism of the hype of Hype Cycles) of the IT research and advisory firm, Gartner, indicates that both big data and adaptive learning have now slid into the ‘trough of disillusionment’, which means that the market has started to mature, becoming more realistic about how useful the technologies can be for organizations.

A few years ago, the Gates Foundation, one of the leading cheerleaders and financial promoters of adaptive learning, launched its Adaptive Learning Market Acceleration Program (ALMAP) to ‘advance evidence-based understanding of how adaptive learning technologies could improve opportunities for low-income adults to learn and to complete postsecondary credentials’. It’s striking that the program’s aims referred to how such technologies could lead to learning gains, not whether they would. Now, though, with the publication of a report commissioned by the Gates Foundation to analyze the data coming out of the ALMAP Program, things are looking less rosy. The report is inconclusive. There is no firm evidence that adaptive learning systems are leading to better course grades or course completion. ‘The ultimate goal – better student outcomes at lower cost – remains elusive’, the report concludes. Rahim Rajan, a senior program office for Gates, is clear: ‘There is no magical silver bullet here.’

The same conclusion is being reached elsewhere. A report for the National Education Policy Center (in Boulder, Colorado) concludes: Personalized Instruction, in all its many forms, does not seem to be the transformational technology that is needed, however. After more than 30 years, Personalized Instruction is still producing incremental change. The outcomes of large-scale studies and meta-analyses, to the extent they tell us anything useful at all, show mixed results ranging from modest impacts to no impact. Additionally, one must remember that the modest impacts we see in these meta-analyses are coming from blended instruction, which raises the cost of education rather than reducing it (Enyedy, 2014: 15 -see reference at the foot of this post). In the same vein, a recent academic study by Meg Coffin Murray and Jorge Pérez (2015, ‘Informing and Performing: A Study Comparing Adaptive Learning to Traditional Learning’) found that ‘adaptive learning systems have negligible impact on learning outcomes’.

future-ready-learning-reimagining-the-role-of-technology-in-education-1-638In the latest educational technology plan from the U.S. Department of Education (‘Future Ready Learning: Reimagining the Role of Technology in Education’, 2016) the only mentions of the word ‘adaptive’ are in the context of testing. And the latest OECD report on ‘Students, Computers and Learning: Making the Connection’ (2015), finds, more generally, that information and communication technologies, when they are used in the classroom, have, at best, a mixed impact on student performance.

There is, however, too much money at stake for the earlier hype to disappear completely. Sponsored cheerleading for adaptive systems continues to find its way into blogs and national magazines and newspapers. EdSurge, for example, recently published a report called ‘Decoding Adaptive’ (2016), sponsored by Pearson, that continues to wave the flag. Enthusiastic anecdotes take the place of evidence, but, for all that, it’s a useful read.

In the world of ELT, there are plenty of sales people who want new products which they can call ‘adaptive’ (and gamified, too, please). But it’s striking that three years after I started following the hype, such products are rather thin on the ground. Pearson was the first of the big names in ELT to do a deal with Knewton, and invested heavily in the company. Their relationship remains close. But, to the best of my knowledge, the only truly adaptive ELT product that Pearson offers is the PTE test.

Macmillan signed a contract with Knewton in May 2013 ‘to provide personalized grammar and vocabulary lessons, exam reviews, and supplementary materials for each student’. In December of that year, they talked up their new ‘big tree online learning platform’: ‘Look out for the Big Tree logo over the coming year for more information as to how we are using our partnership with Knewton to move forward in the Language Learning division and create content that is tailored to students’ needs and reactive to their progress.’ I’ve been looking out, but it’s all gone rather quiet on the adaptive / platform front.

In September 2013, it was the turn of Cambridge to sign a deal with Knewton ‘to create personalized learning experiences in its industry-leading ELT digital products for students worldwide’. This year saw the launch of a major new CUP series, ‘Empower’. It has an online workbook with personalized extra practice, but there’s nothing (yet) that anyone would call adaptive. More recently, Cambridge has launched the online version of the 2nd edition of Touchstone. Nothing adaptive there, either.

Earlier this year, Cambridge published The Cambridge Guide to Blended Learning for Language Teaching, edited by Mike McCarthy. It contains a chapter by M.O.Z. San Pedro and R. Baker on ‘Adaptive Learning’. It’s an enthusiastic account of the potential of adaptive learning, but it doesn’t contain a single reference to language learning or ELT!

So, what’s going on? Skepticism is becoming the order of the day. The early hype of people like Knewton’s Jose Ferreira is now understood for what it was. Companies like Macmillan got their fingers badly burnt when they barked up the wrong tree with their ‘Big Tree’ platform.

Noel Enyedy captures a more contemporary understanding when he writes: Personalized Instruction is based on the metaphor of personal desktop computers—the technology of the 80s and 90s. Today’s technology is not just personal but mobile, social, and networked. The flexibility and social nature of how technology infuses other aspects of our lives is not captured by the model of Personalized Instruction, which focuses on the isolated individual’s personal path to a fixed end-point. To truly harness the power of modern technology, we need a new vision for educational technology (Enyedy, 2014: 16).

Adaptive solutions aren’t going away, but there is now a much better understanding of what sorts of problems might have adaptive solutions. Testing is certainly one. As the educational technology plan from the U.S. Department of Education (‘Future Ready Learning: Re-imagining the Role of Technology in Education’, 2016) puts it: Computer adaptive testing, which uses algorithms to adjust the difficulty of questions throughout an assessment on the basis of a student’s responses, has facilitated the ability of assessments to estimate accurately what students know and can do across the curriculum in a shorter testing session than would otherwise be necessary. In ELT, Pearson and EF have adaptive tests that have been well researched and designed.

Vocabulary apps which deploy adaptive technology continue to become more sophisticated, although empirical research is lacking. Automated writing tutors with adaptive corrective feedback are also developing fast, and I’ll be writing a post about these soon. Similarly, as speech recognition software improves, we can expect to see better and better automated adaptive pronunciation tutors. But going beyond such applications, there are bigger questions to ask, and answers to these will impact on whatever direction adaptive technologies take. Large platforms (LMSs), with or without adaptive software, are already beginning to look rather dated. Will they be replaced by integrated apps, or are apps themselves going to be replaced by bots (currently riding high in the Hype Cycle)? In language learning and teaching, the future of bots is likely to be shaped by developments in natural language processing (another topic about which I’ll be blogging soon). Nobody really has a clue where the next two and a half years will take us (if anywhere), but it’s becoming increasingly likely that adaptive learning will be only one very small part of it.

 

Enyedy, N. 2014. Personalized Instruction: New Interest, Old Rhetoric, Limited Results, and the Need for a New Direction for Computer-Mediated Learning. Boulder, CO: National Education Policy Center. Retrieved 17.07.16 from http://nepc.colorado.edu/publication/personalized-instruction

Let’s take a look at the business of adaptive learning from a publisher’s perspective. Not an ELT publisher, but someone a few rungs higher on the ladder with strategic responsibilities. You might not know a great deal about ELT. It is, after all, only one of a number of divisions you are responsible for, and not an especially profitable one at that. You will, however, know a lot about creative destruction, the process by which one industry is replaced by another. The decline and demise of printed magazines, newspapers and books, of book reviewers and traditional booksellers, and their replacement by digital products will be such a part of your professional knowledge that they hardly need to be mentioned. Graphs such as the one below from PricewaterhouseCoopers (PwC) will be terribly familiar. You will also be aware that the gales of creative destruction in publishing are blowing harder than ever before.

2014-03-31_1020

In fact, you probably owe your job to your ability to talk convincingly about creative destruction and how to profit from it. Whatever your particular strategy for the future might be, you will have noted the actions of others. You will have evaluated advice, such as the following, from Publishing Perspectives

  • Do not delay in taking action when there are clear signals of a decline in market value.
  • Trade your low-profit print assets (even though some may have limited digital value) for core product that has a higher likelihood of success and can be exploited digitally.
  • Look for an orderly transition from print to digital product which enables a company to reinvent itself.

You will be looking to invest in technology, and prioritizing the acquisition of technological expertise (through partnerships or the purchase of start-ups) over the development of traditional ELT products. Your company will be restructured, and possibly renamed, to facilitate the necessary changes.

You will also know that big data and analytics have already transformed other industries. And you will know that educational publishing is moving towards a winner-take-all business market, where ‘the best performers are able to capture a very large share of the rewards, and the remaining competitors are left with very little’ (Investopedia). Erik Brynjolfsson and Andrew McAfee’s new book, The Second Machine Age (New York: Norton, 2014), argues that ‘each time a market becomes more digital, winner-take-all economics become a little more compelling …Digitization creates winner-take-all markets because [there are] enormous economies of scale, giving the market leader a huge cost advantage and room to beat the price of any competitor while still making a good profit’ (pp.153-155).

the second machine age

It is in this light that we need to understand the way that companies like Pearson and Macmillan are banking everything on a digital future. Laurie Harrison’s excellent blog post at eltjam  summarises the Pearson position: ‘the world’s biggest education publisher is spending £150m on a total restructure which involves an immediate move to digital learning, a focus on emerging markets, and a transformation from publisher to education services provider. If the English language learning market is worth $4billion a year, then Pearson still only have a very small chunk of it. And if you’re a company as successful and ambitious as Pearson, that just isn’t good enough – so a change of direction is needed. In order to deliver this change, the company have recently announced their new senior management team.’

Adaptive learning fits the new business paradigm perfectly. If the hype is to be believed, adaptive learning will be a game-changer. ‘The shifting of education from analog to digital is a one-time event in the history of the human race. At scale, it will have as big an effect on the world as indoor plumbing or electricity,’ writes Jose Ferreira of Knewton. ‘True disruption,’ he says elsewhere, ‘happens when entrepreneurs aim big and go after a giant problem, a problem that, if solved, would usher in an era of large-scale transformation across industries and nations. … Education is the last of the information industries to move online,’ he goes on. ‘When it breaks, it breaks fast. And that’s going to happen in the next five years. All the education content will go online in the next 10 years. And textbooks will go away. … Ultimately, all learning materials will be digital and they will all be adaptive.’

Ferreira clearly knows all about creative disruption. He also knows about winner-take-all markets. ‘The question is who is going to power [the] platform,’ he writes. ‘It’s probably going to be one or two companies’. He states his ambition for Knewton very clearly: ‘Knewton’s goal is to be like Amazon Web Services for education’. ‘It’s pretty clear to us,’ he writes, ‘that there’s going to be one dominant data platform for education, the way there’s one dominant data platform for search, social media, etailing. But in education, it’s going to be even more winner-take-all; there will be a number of companies that make up the platform, like Wintel. People might make a perverse choice to use Bing for search because they don’t like Google. But no one’s going to make the choice to subject their kid to the second-best adaptive learning platform, if that means there’s a 23% structural disadvantage. The data platform industries tend to have a winner-take-all dynamic. You take that and multiply it by a very, very high-stakes product and you get an even more winner-take-all dynamic.’

What is at stake in this winner-take-all market? Over to Jose Ferreira one more time: ‘The industry is massive. It’s so massive that virtually nobody I’ve met truly grasps how big it is. It’s beyond their frame of reference. The total amount of money (both public and private) spent annually exceeds all spending, both online and offline, of every other information industry combined: that is, all media, entertainment, games, news, software, Internet and mobile media, e-tailing, etc.’

But, still, a few questions continue to nag away at me. If all of this is so certain, why does Jose Ferreira feel the need to talk about it so much? If all of this is so certain, why don’t all the ELT publishers jump on the bandwagon? What sort of track record does economic forecasting have, anyway?

I mentioned the issue of privacy very briefly in Part 9 of the ‘Guide’, and it seems appropriate to take a more detailed look.

Adaptive learning needs big data. Without the big data, there is nothing for the algorithms to work on, and the bigger the data set, the better the software can work. Adaptive language learning will be delivered via a platform, and the data that is generated by the language learner’s interaction with the English language program on the platform is likely to be only one, very small, part of the data that the system will store and analyse. Full adaptivity requires a psychometric profile for each student.

It would make sense, then, to aggregate as much data as possible in one place. Besides the practical value in massively combining different data sources (in order to enhance the usefulness of the personalized learning pathways), such a move would possibly save educational authorities substantial amounts of money and allow educational technology companies to mine the rich goldmine of student data, along with the standardised platform specifications, to design their products.

And so it has come to pass. The Gates Foundation (yes, them again) provided most of the $100 million funding. A division of Murdoch’s News Corp built the infrastructure. Once everything was ready, a non-profit organization called inBloom was set up to run the thing. The inBloom platform is open source and the database was initially free, although this will change. Preliminary agreements were made with 7 US districts and involved millions of children. The data includes ‘students’ names, birthdates, addresses, social security numbers, grades, test scores, disability status, attendance, and other confidential information’ (Ravitch, D. ‘Reign of Error’ NY: Knopf, 2013, p. 235-236). Under federal law, this information can be ‘shared’ with private companies selling educational technology and services.

The edtech world rejoiced. ‘This is going to be a huge win for us’, said one educational software provider; ‘it’s a godsend for us,’ said another. Others are not so happy. If the technology actually works, if it can radically transform education and ‘produce game-changing outcomes’ (as its proponents claim so often), the price to be paid might just conceivably be worth paying. But the price is high and the research is not there yet. The price is privacy.

The problem is simple. InBloom itself acknowledges that it ‘cannot guarantee the security of the information stored… or that the information will not be intercepted when it is being transmitted.’ Experience has already shown us that organisations as diverse as the CIA or the British health service cannot protect their data. Hackers like a good challenge. So do businesses.

The anti-privatization (and, by extension, the anti-adaptivity) lobby in the US has found an issue which is resonating with electors (and parents). These dissenting voices are led by Class Size Matters, and their voice is being heard. Of the original partners of inBloom, only one is now left. The others have all pulled out, mostly because of concerns about privacy, although the remaining partner, New York, involves personal data on 2.7 million students, which can be shared without any parental notification or consent.

inbloom-student-data-bill-gates

This might seem like a victory for the anti-privatization / anti-adaptivity lobby, but it is likely to be only temporary. There are plenty of other companies that have their eyes on the data-mining opportunities that will be coming their way, and Obama’s ‘Race to the Top’ program means that the inBloom controversy will be only a temporary setback. ‘The reality is that it’s going to be done. It’s not going to be a little part. It’s going to be a big part. And it’s going to be put in place partly because it’s going to be less expensive than doing professional development,’ says Eva Baker of the Center for the Study of Evaluation at UCLA.

It is in this light that the debate about adaptive learning becomes hugely significant. Class Size Matters, the odd academic like Neil Selwyn or the occasional blogger like myself will not be able to reverse a trend with seemingly unstoppable momentum. But we are, collectively, in a position to influence the way these changes will take place.

If you want to find out more, check out the inBloom and Class Size Matters links. And you might like to read more from the news reports which I have used for information in this post. Of these, the second was originally published by Scientific American (owned by Macmillan, one of the leading players in ELT adaptive learning). The third and fourth are from Education Week, which is funded in part by the Gates Foundation.

http://www.reuters.com/article/2013/03/03/us-education-database-idUSBRE92204W20130303

http://www.salon.com/2013/08/01/big_data_puts_teachers_out_of_work_partner/

http://www.edweek.org/ew/articles/2014/01/08/15inbloom_ep.h33.html

http://blogs.edweek.org/edweek/marketplacek12/2013/12/new_york_battle_over_inBloom_data_privacy_heading_to_court.html

The drive towards adaptive learning is being fuelled less by individual learners or teachers than it is by commercial interests, large educational institutions and even larger agencies, including national governments. How one feels about adaptive learning is likely to be shaped by one’s beliefs about how education should be managed.

Huge amounts of money are at stake. Education is ‘a global marketplace that is estimated conservatively to be worth in excess of $5 trillion per annum’ (Selwyn, Distrusting Educational Technology 2013, p.2). With an eye on this pot, in one year, 2012, ‘venture capital funds, private equity investors and transnational corporations like Pearson poured over $1.1 billion into education technology companies’[1] Knewton, just one of a number of adaptive learning companies, managed to raise $54 million before it signed multi-million dollar contracts with ELT publishers like Macmillan and Cambridge University Press. In ELT, some publishing companies are preferring to sit back and wait to see what happens. Most, however, have their sights firmly set on the earnings potential and are fully aware that late-starters may never be able to catch up with the pace-setters.

The nexus of vested interests that is driving the move towards adaptive learning is both tight and complicated. Fuller accounts of this can be found in Stephen Ball’s ‘Education Inc.’ (2012) and Joel Spring’s ‘Education Networks’ (2012) but for this post I hope that a few examples will suffice.

Leading the way is the Bill and Melinda Gates Foundation, the world’s largest private foundation with endowments of almost $40 billion. One of its activities is the ‘Adaptive Learning Market Acceleration Program’ which seeks to promote adaptive learning and claims that the adaptive learning loop can defeat the iron triangle of costs, quality and access (referred to in The Selling Points of Adaptive Learning, above). It is worth noting that this foundation has also funded Teach Plus, an organisation that has been lobbying US ‘state legislatures to eliminate protection of senior teachers during layoffs’ (Spring, 2012, p.51). It also supports the Foundation for Excellence in Education, ‘a major advocacy group for expanding online instruction by changing state laws’ (ibid., p.51). The chairman of this foundation is Jeb Bush, brother of ex-president Bush, who took the message of his foundation’s ‘Digital Learning Now!’ program on the road in 2011. The message, reports Spring (ibid. p.63) was simple: ‘the economic crises provided an opportunity to reduce school budgets by replacing teachers with online courses.’ The Foundation for Excellence in Education is also supported by the Walton Foundation (the Walmart family) and iQity, a company whose website makes clear its reasons for supporting Jeb Bush’s lobbying. ‘The iQity e-Learning Platform is the most complete solution available for the electronic search and delivery of curriculum, courses, and other learning objects. Delivering over one million courses each year, the iQity Platform is a proven success for students, teachers, school administrators, and district offices; as well as state, regional, and national education officials across the country.[2]

Another supporter of the Foundation for Excellence in Education is the Pearson Foundation, the philanthropic arm of Pearson. The Pearson Foundation, in its turn, is supported by the Gates Foundation. In 2011, the Pearson Foundation received funding from the Gates Foundation to create 24 online courses, four of which would be distributed free and the others sold by Pearson the publishers (Spring, 2012, p.66).

The campaign to promote online adaptive learning is massively funded and extremely well-articulated. It receives support from transnational agencies such as the World Bank, WTO and OECD, and its arguments are firmly rooted in the discourse ‘of international management consultancies and education businesses’ (Ball, 2012, p.11-12). It is in this context that observers like Neil Selwyn connect the growing use of digital technologies in education to the corporatisation and globalisation of education and neo-liberal ideology.

Adaptive learning also holds rich promise for those who can profit from the huge amount of data it will generate. Jose Fereira, CEO of Knewton, acknowledges that adaptive learning has ‘the capacity to produce a tremendous amount of data, more than maybe any other industry’[3]. He continues ‘Big data is going to impact education in a big way. It is inevitable. It has already begun. If you’re part of an education organization, you need to have a vision for how you will take advantage of big data. Wait too long and you’ll wake up to find that your competitors (and the instructors that use them) have left you behind with new capabilities and insights that seem almost magical.’ Rather paradoxically, he then concludes that ‘we must all commit to the principle that the data ultimately belong to the students and the schools’. It is not easy to understand how such data can be both the property of individuals and, at the same time, be used by educational organizations to gain competitive advantage.

The existence and exploitation of this data may also raise concerns about privacy. In the same way that many people do not fully understand the extent or purpose of ‘dataveillance’ by cookies when they are browsing the internet, students cannot be expected to fully grasp the extent or potential commercial use of the data that they generate when engaged in adaptive learning programs.

Selwyn (Distrusting Educational Technology 2013, p.59-60) highlights a further problem connected with the arrival of big data. ‘Dataveillance’, he writes, also ‘functions to decrease the influence of ‘human’ experience and judgement, with it no longer seeming to matter what a teacher may personally know about a student in the face of his or her ‘dashboard’ profile and aggregated tally of positive and negative ‘events’. As such, there would seem to be little room for ‘professional’ expertise or interpersonal emotion when faced with such data. In these terms, institutional technologies could be said to be both dehumanizing and deprofessionalizing the relationships between people in an education context – be they students, teachers, administrators or managers.’

Adaptive learning in online and blended programs may well offer a number of advantages, but these will need to be weighed against the replacement or deskilling of teachers, and the growing control of big business over educational processes and content. Does adaptive learning increase the risk of transforming language teaching into a digital diploma mill (Noble, Digital Diploma Mills: The automation of higher education 2002)?

Solutionism

Evgeney Morozov’s 2013 best-seller, ‘To Save Everything, Click Here’, takes issue with our current preoccupation with finding technological solutions to complex and contentious problems. If adaptive learning is being presented as a solution, what is the problem that it is the solution of? In Morosov’s analysis, it is not an educational problem. ‘Digital technologies might be a perfect solution to some problems,’ he writes, ‘but those problems don’t include education – not if by education we mean the development of the skills to think critically about any given issue’ (Morosov, 2013, p.8). Only if we conceive of education as the transmission of bits of information (and in the case of language education as the transmission of bits of linguistic information), could adaptive learning be seen as some sort of solution to an educational problem. The push towards adaptive learning in ELT can be seen, in Morosov’s terms, as reaching ‘for the answer before the questions have been fully asked’ (ibid., p.6).

The world of education has been particularly susceptible to the dreams of a ‘technical fix’. Its history, writes Neil Selwyn, ‘has been characterised by attempts to use the ‘power’ of technology in order to solve problems that are non-technological in nature. […] This faith in the technical fix is pervasive and relentless – especially in the minds of the key interests and opinion formers of this digital age. As the co-founder of the influential Wired magazine reasoned more recently, ‘tools and technology drive us. Even if a problem has been caused by technology, the answer will always be more technology’ (Selwyn, Education in a Digital World 2013, p.36).

Morosov cautions against solutionism in all fields of human activity, pointing out that, by the time a problem is ‘solved’, it becomes something else entirely. Anyone involved in language teaching would be well-advised to identify and prioritise the problems that matter to them before jumping to the conclusion that adaptive learning is the ‘solution’. Like other technologies, it might, just possibly, ‘reproduce, perpetuate, strengthen and deepen existing patterns of social relations and structures – albeit in different forms and guises. In this respect, then, it is perhaps best to approach educational technology as a ‘problem changer’ rather than a ‘problem solver’ (Selwyn, Education in a Digital World 2013, p.21).


[1] Philip McRae Rebirth of the Teaching Machine through the Seduction of Data Analytics: This time it’s personal April 14, 2013 http://philmcrae.com/2/post/2013/04/rebirth-of-the-teaching-maching-through-the-seduction-of-data-analytics-this-time-its-personal1.html (last accessed 13 January 2014)

[2] http://www.iq-ity.com/ (last accessed 13 January, 2014)

For some years now, universities and other educational institutions around the world have been using online learning platforms, also known as Learning Management Systems (LMSs) or Virtual Learning Environments (VLEs).Well-known versions of these include Blackboard  and Moodle. The latter is used by over 50% of higher education establishments in the UK (Dudeney & Hockly, How to Teach English with Technology Harlow, Essex: Pearson, 2007, p.53). These platforms allow course content – lectures, videos, activities, etc. – to be stored and delivered, and they allow institutions to modify courses to fit their needs. In addition, they usually have inbuilt mechanisms for assessment, tracking of learners, course administration and communication (email, chat, blogs, etc.). While these platforms can be used for courses that are delivered exclusively online, more commonly they are used to manage blended-learning courses (i.e. a mixture of online and face-to-face teaching). The platforms make the running of such courses relatively easy, as they bring together under one roof everything that the institution or teacher needs: ‘tools that have been designed to work together and have the same design ethos, both pedagogically and visually’ (Sharma & Barrett, Blended Learning Oxford: Macmillan, 2007, p.108).

The major ELT publishers all have their own LMSs, sometimes developed by themselves, sometimes developed in partnership with specialist companies. One of the most familiar, because it has been around for a long time, is the Macmillan English Campus. Campus offers both ready-made courses and a mix-and-match option drawing on the thousands of resources available (for grammar, vocabulary, pronunciation and language skills development). Other content can also be uploaded. The platform also offers automatic marking and mark recording, ready-made tests and messaging options.

MEC3

In the last few years, the situation has changed rapidly. In May 2013, Knewton, the world’s leading adaptive learning technology provider, announced a partnership with Macmillan ‘to build next-generation English Language Learning and Teaching materials’. In September 2013, it was the turn of Cambridge University Press to sign their partnership with Knewton ‘to create personalized learning experiences in [their] industry-leading ELT digital products’. In both cases, Knewton’s adaptive learning technology will be integrated into the publisher’s learning platforms. Pearson, which is also in partnership with Knewton (but not for ELT products), has invested heavily in its MyLab products.

Exactly what will emerge from these new business partnerships and from the continuously evolving technology remains to be seen. The general picture is, however, clearer. We will see an increasing convergence of technologies (administrative systems, educational platforms, communication technologies, big data analytics and adaptive learning) into integrated systems. This will happen first in in-company training departments, universities and colleges of higher education. It is clear already that the ELT divisions of companies like Pearson and Macmillan are beginning to move away from their reliance on printed textbooks for adult learners. This was made graphically clear at the 2013 IATEFL conference in Liverpool when the Pearson exhibition stand had absolutely no books on it (although Pearson now acknowledge this was a ‘mistake). In my next post, I will make a number of more specific predictions about what is coming.