Bliu Bliu: ‘the only company in the world that teaches languages we don’t even know’

In the words of its founder and CEO, self-declared ‘visionary’ Claudio Santori, Bliu Bliu is ‘the only company in the world that teaches languages we don’t even know’. This claim, which was made during a pitch  for funding in October 2014, tells us a lot about the Bliu Bliu approach. It assumes that there exists a system by which all languages can be learnt / taught, and the particular features of any given language are not of any great importance. It’s questionable, to say the least, and Santori fails to inspire confidence when he says, in the same pitch, ‘you join Bliu Bliu, you use it, we make something magical, and after a few weeks you can understand the language’.

The basic idea behind Bliu Bliu is that a language is learnt by using it (e.g. by reading or listening to texts), but that the texts need to be selected so that you know the great majority of words within them. The technological challenge, therefore, is to find (online) texts that contain the vocabulary that is appropriate for you. After that, Santori explains , ‘you progress, you input more words and you will get more text that you can understand. Hours and hours of conversations you can fully understand and listen. Not just stupid exercise from stupid grammar book. Real conversation. And in all of them you know 100% of the words. […] So basically you will have the same opportunity that a kid has when learning his native language. Listen hours and hours of native language being naturally spoken at you…at a level he/she can understand plus some challenge, everyday some more challenge, until he can pick up words very very fast’ (sic).

On entering the site, you are invited to take a test. In this, you are shown a series of words and asked to say if you find them ‘easy’ or ‘difficult’. There were 12 words in total, and each time I clicked ‘easy’. The system then tells you how many words it thinks you know, and offers you one or more words to click on. Here are the words I was presented with and, to the right, the number of words that Bliu Blu thinks I know, after clicking ‘easy’ on the preceding word.

hello	4145
teenager	5960
soap, grape	7863
receipt, washing, skateboard	9638
motorway, tram, luggage, footballer, weekday	11061

Finally, I was asked about my knowledge of other languages. I said that my French was advanced and that my Spanish and German were intermediate. On the basis of this answer, I was now told that Bliu Bliu thinks that I know 11,073 words.

Eight of the words in the test are starred in the Macmillan dictionaries, meaning they are within the most frequent 7,500 words in English. Of the other four, skateboard, footballer and tram are very international words. The last, weekday, is a readily understandable compound made up of two extremely high frequency words. How could Bliu Bliu know, with such uncanny precision, that I know 11,073 words from a test like this? I decided to try the test for French. Again, I clicked ‘easy’ for each of the twelve words that was offered. This time, I was offered a very different set of words, with low frequency items like polynôme, toponymie, diaspora, vectoriel (all of which are cognate with English words), along with the rather surprising vichy (which should have had a capital letter, as it is a proper noun). Despite finding all these words easy, I was mortified to be told that I only knew 6546 words in French.

I needn’t have bothered with the test, anyway. Irrespective of level, you are offered vocabulary sets of high frequency words. Examples of sets I was offered included [the, be, of, and, to], [way, state, say, world, two], [may, man, hear, said, call] and [life, down, any, show, t]. Bliu Bliu then gives you a series of short texts that include the target words. You can click on any word you don’t know and you are given either a definition or a translation (I opted for French translations). There is no task beyond simply reading these texts. Putting aside for the moment the question of why I was being offered these particular words when my level is advanced, how does the software perform?

The vast majority of the texts are short quotes from brainyquote.com, and here is the first problem. Quotes tend to be pithy and often play with words: their comprehensibility is not always a function of the frequency of the words they contain. For the word ‘say’, for example, the texts included the Shakespearean quote It will have blood, they say; blood will have blood. For the word ‘world’, I was offered this line from Alexander Pope: The world forgetting, by the world forgot. Not, perhaps, the best way of learning a couple of very simple, high-frequency words. But this was the least of the problems.

The system operates on a word level. It doesn’t recognise phrases or chunks, or even phrasal verbs. So, a word like ‘down’ (in one of the lists above) is presented without consideration of its multiple senses. The first set of sentences I was asked to read for ‘down’ included: I never regretted what I turned down, You get old, you slow down, I’m Creole, and I’m down to earth, I never fall down. I always fight, I like seeing girls throw down and I don’t take criticism lying down. Not exactly the best way of getting to grips with the word ‘down’ if you don’t know it!

You may have noticed the inclusion of the word ‘t’ in one of the lists above. Here are the example sentences for practising this word: (1) Knock the ‘t’ off the ‘can’t’, (2) Sometimes reality T.V. can be stressful, (3) Argentina Debt Swap Won’t Avoid Default, (4) OK, I just don’t understand Nethanyahu, (5) Venezuela: Hell on Earth by Walter T Molano and (6) Work will win when wishy washy wishing won t. I paid €7.99 for one month of this!

The translation function is equally awful. With high frequency words with multiple meanings, you get a long list of possible translations, but no indication of which one is appropriate for the context you are looking at. With other words, it is sometimes, simply, wrong. For example, in the sentence, Heaven lent you a soul, Earth will lend a grave, the translation for ‘grave’ was only for the homonymous adjective. In the sentence There’s a bright spot in every dark cloud, the translation for ‘spot’ was only for verbs. And the translation for ‘but’ in We love but once, for once only are we perfectly equipped for loving was ‘mais’ (not at all what it means here!). The translation tool couldn’t handle the first ‘for’ in this sentence, either.

Bliu Bliu’s claim that Bliu Bliu knows you very well, every single word you know or don’t know is manifest nonsense and reveals a serious lack of understanding about what it means to know a word. However, as you spend more time on the system, a picture of your vocabulary knowledge is certainly built up. The texts that are offered begin to move away from the one-liners from brainyquote.com. As reading (or listening to recorded texts) is the only learning task that is offered, the intrinsic interest of the texts is crucial. Here, again, I was disappointed. Texts that I was offered were sourced from IEEE Spectrum (The World’s Largest Professional Association for the Advancement of Technology), infowars.com (the home of the #1 Internet News Show in the World), Latin America News and Analysis, the Google official blog (Meet 15 Finalists and Science in Action Winner for the 2013 GoogleScience Fair) MLB Trade Rumors (a clearinghouse for relevant, legitimate baseball rumors), and a long text entitled Robert Waldmann: Policy-Relevant Macro Is All in Samuelson and Solow (1960) from a blog called Brad DeLong’s Grasping Reality……with the Neural Network of a Moderately-Intelligent Cephalopod.

There is more curated content (selected from a menu which includes sections entitled ‘18+’ and ‘Controversial Jokes’). In these texts, words that the system thinks you won’t know (most of the proper nouns for example) are highlighted. And there is a small library of novels, again, where predicted unknown words are highlighted in pink. These include Dostoyevsky, Kafka, Oscar Wilde, Gogol, Conan Doyle, Joseph Conrad, Oblomov, H.P. Lovecraft, Joyce, and Poe. You can also upload your own texts if you wish.

But, by this stage, I’d had enough and I clicked on the button to cancel my subscription. I shouldn’t have been surprised when the system crashed and a message popped up saying the system had encountered an error.

Like so many ‘language learning’ start-ups, Bliu Bliu seems to know a little, but not a lot about language learning. The Bliu Bliu blog has a video of Stephen Krashen talking about comprehensible input (it is misleadingly captioned ‘Stephen Krashen on Bliu Bliu’) in which he says that we all learn languages the same way, and that is when we get comprehensible input in a low anxiety environment. Influential though it has been, Krashen’s hypothesis remains a hypothesis, and it is generally accepted now that comprehensible input may be necessary, but it is not sufficient for language learning to take place.

The hypothesis hinges, anyway, on a definition of what is meant by ‘comprehensible’ and no one has come close to defining what precisely this means. Bliu Bliu has falsely assumed that comprehensibility can be determined by self-reporting of word knowledge, and this assumption is made even more problematic by the confusion of words (as sequences of letters) with lexical items. Bliu Bliu takes no account of lexical grammar or collocation (fundamental to any real word knowledge).

The name ‘Bliu Bliu’ was inspired by an episode from ‘Friends’ where Joey tries and fails to speak French. In the episode, according to the ‘Friends’ wiki, ‘Phoebe helps Joey prepare for an audition by teaching him how to speak French. Joey does not progress well and just speaks gibberish, thinking he’s doing a great job. Phoebe explains to the director in French that Joey is her mentally disabled younger brother so he’ll take pity on Joey.’ Bliu Bliu was an unfortunately apt choice of name.

Adaptive learning markets: talking Turkey

It’s a good time to be in Turkey if you have digital ELT products to sell. Not so good if you happen to be an English language learner. This post takes a look at both sides of the Turkish lira.

OUP, probably the most significant of the big ELT publishers in Turkey, recorded ‘an outstanding performance’ in the country in the last financial year, making it their 5^th largest ELT market. OUP’s annual report for 2013 – 2014 describes the particularly strong demand for digital products and services, a demand which is now influencing OUP’s global strategy for digital resources. When asked about the future of ELT, Peter Marshall , Managing Director of OUP’s ELT Division, suggested that Turkey was a country that could point us in the direction of an answer to the question. Marshall and OUP will be hoping that OUP’s recently launched Digital Learning Platform (DLP) ‘for the global distribution of adult and secondary ELT materials’ will be an important part of that future, in Turkey and elsewhere. I can’t think of any good reason for doubting their belief.

OUP aren’t the only ones eagerly checking the pound-lira exchange rates. For the last year, CUP also reported ‘significant sales successes’ in Turkey in their annual report . For CUP, too, it was a year in which digital development has been ‘a top priority’. CUP’s Turkish success story has been primarily driven by a deal with Anadolu University (more about this below) to provide ‘a print and online solution to train 1.7 million students’ using their Touchstone course. This was the biggest single sale in CUP’s history and has inspired publishers, both within CUP and outside, to attempt to emulate the deal. The new blended products will, of course, be adaptive.

Just how big is the Turkish digital ELT pie? According to a 2014 report from Ambient Insight , revenues from digital ELT products reached $32.0 million in 2013. They are forecast to more than double to $72.6 million in 2018. This is a growth rate of 17.8%, a rate which is practically unbeatable in any large economy, and Turkey is the 17^th largest economy in the world, according to World Bank statistics .

So, what makes Turkey special?

• Turkey has a large and young population that is growing by about 1.4% each year, which is equivalent to approximately 1 million people. According to the Turkish Ministry of Education, there are currently about 5.5 million students enrolled in upper-secondary schools. Significant growth in numbers is certain.
• Turkey is currently in the middle of a government-sponsored $990 million project to increase the level of English proficiency in schools. The government’s target is to position the country as one of the top ten global economies by 2023, the centenary of the Turkish Republic, and it believes that this position will be more reachable if it has a population with the requisite foreign language (i.e. English) skills. As part of this project, the government has begun to introduce English in the 1^st grade (previously it was in the 4^th grade).
• The level of English in Turkey is famously low and has been described as a ‘national weakness’. In October/November 2011, the Turkish research institute SETA and the Turkish Ministry for Youth and Sports conducted a large survey across Turkey of 10,174 young citizens, aged 15 to 29. The result was sobering: 59 per cent of the young people said they “did not know any foreign language.” A recent British Council report (2013) found the competence level in English of most (90+%) students across Turkey was evidenced as rudimentary – even after 1000+ hours (estimated at end of Grade 12) of English classes. This is, of course, good news for vendors of English language learning / teaching materials.
• Turkey has launched one of the world’s largest educational technology projects: the FATIH Project (The Movement to Enhance Opportunities and Improve Technology). One of its objectives is to provide tablets for every student between grades 5 and 12. At the same time, according to the Ambient report , the intention is to ‘replace all print-based textbooks with digital content (both eTextbooks and online courses).’
• Purchasing power in Turkey is concentrated in a relatively small number of hands, with the government as the most important player. Institutions are often very large. Anadolu University, for example, is the second largest university in the world, with over 2 million students, most of whom are studying in virtual classrooms. There are two important consequences of this. Firstly, it makes scalable, big-data-driven LMS-delivered courses with adaptive software a more attractive proposition to purchasers. Secondly, it facilitates the B2B sales model that is now preferred by vendors (including the big ELT publishers).
• Turkey also has a ‘burgeoning private education sector’, according to Peter Marshall, and a thriving English language school industry. According to Ambient ‘commercial English language learning in Turkey is a $400 million industry with over 600 private schools across the country’. Many of these are grouped into large chains (see the bullet point above).
• Turkey is also ‘in the vanguard of the adoption of educational technology in ELT’, according to Peter Marshall. With 36 million internet users, the 5^th largest internet population in Europe, and the 3^rd highest online engagement in Europe, measured by time spent online, (reported by Sina Afra ), the country’s enthusiasm for educational technology is not surprising. Ambient reports that ‘the growth rate for mobile English educational apps is 27.3%’. This enthusiasm is reflected in Turkey’s thriving ELT conference scene. The most popular conference themes and conference presentations are concerned with edtech. A keynote speech by Esat Uğurlu at the ISTEK schools 3^rd international ELT conference at Yeditepe in April 2013 gives a flavour of the current interests. The talk was entitled ‘E-Learning: There is nothing to be afraid of and plenty to discover’.

All of the above makes Turkey a good place to be if you’re selling digital ELT products, even though the competition is pretty fierce. If your product isn’t adaptive, personalized and gamified, you may as well not bother.

What impact will all this have on Turkey’s English language learners? A report co-produced by TEPAV (the Economic Policy Research Foundation of Turkey) and the British Council in November 2013 suggests some of the answers, at least in the school population. The report  is entitled ‘Turkey National Needs Assessment of State School English Language Teaching’ and its Executive Summary is brutally frank in its analysis of the low achievements in English language learning in the country. It states:

The teaching of English as a subject and not a language of communication was observed in all schools visited. This grammar-based approach was identified as the first of five main factors that, in the opinion of this report, lead to the failure of Turkish students to speak/ understand English on graduation from High School, despite having received an estimated 1000+ hours of classroom instruction.

In all classes observed, students fail to learn how to communicate and function independently in English. Instead, the present teacher-centric, classroom practice focuses on students learning how to answer teachers’ questions (where there is only one, textbook-type ‘right’ answer), how to complete written exercises in a textbook, and how to pass a grammar-based test. Thus grammar-based exams/grammar tests (with right/wrong answers) drive the teaching and learning process from Grade 4 onwards. This type of classroom practice dominates all English lessons and is presented as the second causal factor with respect to the failure of Turkish students to speak/understand English.

The problem, in other words, is the curriculum and the teaching. In its recommendations, the report makes this crystal clear. Priority needs to be given to developing a revised curriculum and ‘a comprehensive and sustainable system of in-service teacher training for English teachers’. Curriculum renewal and programmes of teacher training / development are the necessary prerequisites for the successful implementation of a programme of educational digitalization. Unfortunately, research has shown again and again that these take a long time and outcomes are difficult to predict in advance.

By going for digitalization first, Turkey is taking a huge risk. What LMSs, adaptive software and most apps do best is the teaching of language knowledge (grammar and vocabulary), not the provision of opportunities for communicative practice (for which there is currently no shortage of opportunity … it is just that these opportunities are not being taken). There is a real danger, therefore, that the technology will push learning priorities in precisely the opposite direction to that which is needed. Without significant investments in curriculum reform and teacher training, how likely is it that the transmission-oriented culture of English language teaching and learning will change?

Even if the money for curriculum reform and teacher training were found, it is also highly unlikely that effective country-wide approaches to blended learning for English would develop before the current generation of tablets and their accompanying content become obsolete.

Sadly, the probability is, once more, that educational technology will be a problem-changer, even a problem-magnifier, rather than a problem-solver. I’d love to be wrong.

Of big data & little data

The cheer-leading for big data in education continues unabated. Almost everything you read online on the subject is an advertisement, usually disguised as a piece of news or a blog post, but which can invariably be traced back to an organisation with a vested interest in digital disruption.  A typical example is this advergraphic which comes under a banner that reads ‘Big Data Improves Education’. The site, Datafloq, is selling itself as ‘the one-stop-shop around Big Data.’ Their ‘vision’ is ‘Connecting Data and People and [they] aim to achieve that by spurring the understanding, acceptance and application of Big Data in order to drive innovation and economic growth.’

Critical voices are rare, but growing. There’s a very useful bibliography of recent critiques here. And in the world of English language teaching, I was pleased to see that there’s a version of Gavin Dudeney’s talk, ‘Of Big Data & Little Data’, now up on YouTube. The slides which accompany his talk can be accessed here.

His main interest is in reclaiming the discourse of edtech in ELT, in moving away from the current obsession with numbers, and in returning the focus to what he calls ‘old edtech’ – the everyday technological practices of the vast majority of ELT practitioners.

It’s a stimulating and deadpan-entertaining talk and well worth 40 minutes of your time. Just fast-forward the bit when he talks about me.

If you’re interested in hearing more critical voices, you may also like to listen to a series of podcasts, put together by the IATEFL Learning Technologies and Global Issues Special Interest Groups. In the first of these, I interview Neil Selwyn and, in the second, Lindsay Clandfield interviews Audrey Watters of Hack Education.