Archive for the ‘investment’ Category

Online teaching is big business. Very big business. Online language teaching is a significant part of it, expected to be worth over $5 billion by 2025. Within this market, the biggest demand is for English and the lion’s share of the demand comes from individual learners. And a sizable number of them are Chinese kids.

There are a number of service providers, and the competition between them is hot. To give you an idea of the scale of this business, here are a few details taken from a report in USA Today. VIPKid, is valued at over $3 billion, attracts celebrity investors, and has around 70,000 tutors who live in the US and Canada. 51Talk has 14,800 English teachers from a variety of English-speaking countries. BlingABC gets over 1,000 American applicants a month for its online tutoring jobs. There are many, many others.

Demand for English teachers in China is huge. The Pie News, citing a Chinese state media announcement, reported in September of last year that there were approximately 400,000 foreign citizens working in China as English language teachers, two-thirds of whom were working illegally. Recruitment problems, exacerbated by quotas and more stringent official requirements for qualifications, along with a very restricted desired teacher profile (white, native-speakers from a few countries like the US and the UK), have led more providers to look towards online solutions. Eric Yang, founder of the Shanghai-based iTutorGroup, which operates under a number of different brands and claims to be the ‘largest English-language learning institution in the world’, said that he had been expecting online tutoring to surpass F2F classes within a few years. With coronavirus, he now thinks it will come ‘much earlier’.

Typically, the work does not require much, if anything, in the way of training (besides familiarity with the platform), although a 40-hour TEFL course is usually preferred. Teachers deliver pre-packaged lessons. According to the USA Today report, Chinese students pay between $49 and $80 dollars an hour for the classes.

It’s a highly profitable business and the biggest cost to the platform providers is the rates they pay the tutors. If you google “Teaching TEFL jobs online”, you’ll quickly find claims that teachers can earn $40 / hour and up. Such claims are invariably found on the sites of recruitment agencies, who are competing for attention. However, although it’s possible that a small number of people might make this kind of money, the reality is that most will get nowhere near it. Scroll down the pages a little and you’ll discover that a more generally quoted and accepted figure is between $14 and $20 / hour. These tutors are, of course, freelancers, so the wages are before tax, and there is no health coverage or pension plan.

Reed job advertVIPKid, for example, considered to be one of the better companies, offers payment in the $14 – $22 / hour range. Others offer considerably less, especially if you are not a white, graduate US citizen. Current rates advertised on OETJobs include work for Ziktalk ($10 – 15 / hour), NiceTalk ($10 – 11 / hour), 247MyTutor ($5 – 8 / hour) and Weblio ($5 – 6 / hour). The number of hours that you get is rarely fixed and tutors need to build up a client base by getting good reviews. They will often need to upload short introductory videos, selling their skills. They are in direct competition with other tutors.

They also need to make themselves available when demand for their services is highest. Peak hours for VIPKid, for example, are between 2 and 8 in the morning, depending on where you live in the US. Weekends, too, are popular. With VIPKid, classes are scheduled in advance, but this is not always the case with other companies, where you log on to show that you are available and hope someone wants you. This is the case with, for example, Cambly (which pays $10.20 / hour … or rather $0.17 / minute) and NiceTalk. According to one review, Cambly has a ‘priority hours system [which] allows teachers who book their teaching slots in advance to feature higher on the teacher list than those who have just logged in, meaning that they will receive more calls’. Teachers have to commit to a set schedule and any changes are heavily penalised. The review states that ‘new tutors on the platform should expect to receive calls for about 50% of the time they’re logged on’.

 

Taking the gig economy to its logical conclusion, there are other companies where tutors can fix their own rates. SkimaTalk, for example, offers a deal where tutors first teach three unpaid lessons (‘to understand how the system works and build up their initial reputation on the platform’), then the system sets $16 / hour as a default rate, but tutors can change this to anything they wish. With another, Palfish, where tutors set their own rate, the typical rate is $10 – 18 / hour, and the company takes a 20% commission. With Preply, here is the deal on offer:

Your earnings depend on the hourly rate you set in your profile and how often you can provide lessons. Preply takes a 100% commission fee of your first lesson payment with every new student. For all subsequent lessons, the commission varies from 33 to 18% and depends on the number of completed lesson hours with students. The more tutoring you do through Preply, the less commission you pay.

Not one to miss a trick, Ziktalk (‘currently focusing on language learning and building global audience’) encourages teachers ‘to upload educational videos in order to attract more students’. Or, to put it another way, teachers provide free content in order to have more chance of earning $10 – 15 / hour. Ah, the joys of digital labour!

And, then, coronavirus came along. With schools shutting down, first in China and then elsewhere, tens of millions of students are migrating online. In Hong Kong, for example, the South China Morning Post reports that schools will remain closed until April 20, at the earliest, but university entrance exams will be going ahead as planned in late March. CNBC reported yesterday that classes are being cancelled across the US, and the same is happening, or is likely to happen, in many other countries.

Shares in the big online providers soared in February, with Forbes reporting that $3.2 billion had been added to the share value of China’s e-Learning leaders. Stock in New Oriental (owners of BlingABC, mentioned above) ‘rose 7.3% last month, adding $190 million to the wealth of its founder Yu Minhong [whose] current net worth is estimated at $3.4 billion’.

DingTalk, a communication and management app owned by Alibaba (and the most downloaded free app in China’s iOS App Store), has been adapted to offer online services for schools, reports Xinhua, the official state-run Chinese news agency. The scale of operations is enormous: more than 10,000 new cloud servers were deployed within just two hours.

Current impacts are likely to be dwarfed by what happens in the future. According to Terry Weng, a Shenzhen-based analyst, ‘The gradual exit of smaller education firms means there are more opportunities for TAL and New Oriental. […] Investors are more keen for their future performance.’ Zhu Hong, CTO of DingTalk, observes ‘the epidemic is like a catalyst for many enterprises and schools to adopt digital technology platforms and products’.

For edtech investors, things look rosy. Smaller, F2F providers are in danger of going under. In an attempt to mop up this market and gain overall market share, many elearning providers are offering weighty discounts and free services. Profits can come later.

For the hundreds of thousands of illegal or semi-legal English language teachers in China, things look doubly bleak. Their situation is likely to become even more precarious, with the online gig economy their obvious fall-back path. But English language teachers everywhere are likely to be affected one way or another, as will the whole world of TEFL.

Now seems like a pretty good time to find out more about precarity (see the Teachers as Workers website) and native-speakerism (see TEFL Equity Advocates).

From time to time, I have mentioned Programmed Learning (or Programmed Instruction) in this blog (here and here, for example). It felt like time to go into a little more detail about what Programmed Instruction was (and is) and why I think it’s important to know about it.

A brief description

The basic idea behind Programmed Instruction was that subject matter could be broken down into very small parts, which could be organised into an optimal path for presentation to students. Students worked, at their own speed, through a series of micro-tasks, building their mastery of each nugget of learning that was presented, not progressing from one to the next until they had demonstrated they could respond accurately to the previous task.

There were two main types of Programmed Instruction: linear programming and branching programming. In the former, every student would follow the same path, the same sequence of frames. This could be used in classrooms for whole-class instruction and I tracked down a book (illustrated below) called ‘Programmed English Course Student’s Book 1’ (Hill, 1966), which was an attempt to transfer the ideas behind Programmed Instruction to a zero-tech, class environment. This is very similar in approach to the material I had to use when working at an Inlingua school in the 1980s.

Programmed English Course

Comparatives strip

An example of how self-paced programming worked is illustrated here, with a section on comparatives.

With branching programming, ‘extra frames (or branches) are provided for students who do not get the correct answer’ (Kay et al., 1968: 19). This was only suitable for self-study, but it was clearly preferable, as it allowed for self-pacing and some personalization. The material could be presented in books (which meant that students had to flick back and forth in their books) or with special ‘teaching machines’, but the latter were preferred.

In the words of an early enthusiast, Programmed Instruction was essentially ‘a device to control a student’s behaviour and help him to learn without the supervision of a teacher’ (Kay et al.,1968: 58). The approach was inspired by the work of Skinner and it was first used as part of a university course in behavioural psychology taught by Skinner at Harvard University in 1957. It moved into secondary schools for teaching mathematics in 1959 (Saettler, 2004: 297).

Enthusiasm and uptake

The parallels between current enthusiasm for the power of digital technology to transform education and the excitement about Programmed Instruction and teaching machines in the 1960s are very striking (McDonald et al., 2005: 90). In 1967, it was reported that ‘we are today on the verge of what promises to be a revolution in education’ (Goodman, 1967: 3) and that ‘tremors of excitement ran through professional journals and conferences and department meetings from coast to coast’ (Kennedy, 1967: 871). The following year, another commentator referred to the way that the field of education had been stirred ‘with an almost Messianic promise of a breakthrough’ (Ornstein, 1968: 401). Programmed instruction was also seen as an exciting business opportunity: ‘an entire industry is just coming into being and significant sales and profits should not be too long in coming’, wrote one hopeful financial analyst as early as 1961 (Kozlowski, 1967: 47).

The new technology seemed to offer a solution to the ‘problems of education’. Media reports in 1963 in Germany, for example, discussed a shortage of teachers, large classes and inadequate learning progress … ‘an ‘urgent pedagogical emergency’ that traditional teaching methods could not resolve’ (Hof, 2018). Individualised learning, through Programmed Instruction, would equalise educational opportunity and if you weren’t part of it, you would be left behind. In the US, two billion dollars were spent on educational technology by the government in the decade following the passing of the National Defense Education Act, and this was added to by grants from private foundations. As a result, ‘the production of teaching machines began to flourish, accompanied by the marketing of numerous ‘teaching units’ stamped into punch cards as well as less expensive didactic programme books and index cards. The market grew dramatically in a short time’ (Hof, 2018).

In the field of language learning, however, enthusiasm was more muted. In the year in which he completed his doctoral studies[1], the eminent linguist, Bernard Spolsky noted that ‘little use is actually being made of the new technique’ (Spolsky, 1966). A year later, a survey of over 600 foreign language teachers at US colleges and universities reported that only about 10% of them had programmed materials in their departments (Valdman, 1968: 1). In most of these cases, the materials ‘were being tried out on an experimental basis under the direction of their developers’. And two years after that, it was reported that ‘programming has not yet been used to any very great extent in language teaching, so there is no substantial body of experience from which to draw detailed, water-tight conclusions’ (Howatt, 1969: 164).

By the early 1970s, Programmed Instruction was already beginning to seem like yesterday’s technology, even though the principles behind it are still very much alive today (Thornbury (2017) refers to Duolingo as ‘Programmed Instruction’). It would be nice to think that language teachers of the day were more sceptical than, for example, their counterparts teaching mathematics. It would be nice to think that, like Spolsky, they had taken on board Chomsky’s (1959) demolition of Skinner. But the widespread popularity of Audiolingual methods suggests otherwise. Audiolingualism, based essentially on the same Skinnerian principles as Programmed Instruction, needed less outlay on technology. The machines (a slide projector and a record or tape player) were cheaper than the teaching machines, could be used for other purposes and did not become obsolete so quickly. The method also lent itself more readily to established school systems (i.e. whole-class teaching) and the skills sets of teachers of the day. Significantly, too, there was relatively little investment in Programmed Instruction for language teaching (compared to, say, mathematics), since this was a smallish and more localized market. There was no global market for English language learning as there is today.

Lessons to be learned

1 Shaping attitudes

It was not hard to persuade some educational authorities of the value of Programmed Instruction. As discussed above, it offered a solution to the problem of ‘the chronic shortage of adequately trained and competent teachers at all levels in our schools, colleges and universities’, wrote Goodman (1967: 3), who added, there is growing realisation of the need to give special individual attention to handicapped children and to those apparently or actually retarded’. The new teaching machines ‘could simulate the human teacher and carry out at least some of his functions quite efficiently’ (Goodman, 1967: 4). This wasn’t quite the same thing as saying that the machines could replace teachers, although some might have hoped for this. The official line was more often that the machines could ‘be used as devices, actively co-operating with the human teacher as adaptive systems and not just merely as aids’ (Goodman, 1967: 37). But this more nuanced message did not always get through, and ‘the Press soon stated that robots would replace teachers and conjured up pictures of classrooms of students with little iron men in front of them’ (Kay et al., 1968: 161).

For teachers, though, it was one thing to be told that the machines would free their time to perform more meaningful tasks, but harder to believe when this was accompanied by a ‘rhetoric of the instructional inadequacies of the teacher’ (McDonald, et al., 2005: 88). Many teachers felt threatened. They ‘reacted against the ‘unfeeling machine’ as a poor substitute for the warm, responsive environment provided by a real, live teacher. Others have seemed to take it more personally, viewing the advent of programmed instruction as the end of their professional career as teachers. To these, even the mention of programmed instruction produces a momentary look of panic followed by the appearance of determination to stave off the ominous onslaught somehow’ (Tucker, 1972: 63).

Some of those who were pushing for Programmed Instruction had a bigger agenda, with their sights set firmly on broader school reform made possible through technology (Hof, 2018). Individualised learning and Programmed Instruction were not just ends in themselves: they were ways of facilitating bigger changes. The trouble was that teachers were necessary for Programmed Instruction to work. On the practical level, it became apparent that a blend of teaching machines and classroom teaching was more effective than the machines alone (Saettler, 2004: 299). But the teachers’ attitudes were crucial: a research study involving over 6000 students of Spanish showed that ‘the more enthusiastic the teacher was about programmed instruction, the better the work the students did, even though they worked independently’ (Saettler, 2004: 299). In other researched cases, too, ‘teacher attitudes proved to be a critical factor in the success of programmed instruction’ (Saettler, 2004: 301).

2 Returns on investment

Pricing a hyped edtech product is a delicate matter. Vendors need to see a relatively quick return on their investment, before a newer technology knocks them out of the market. Developments in computing were fast in the late 1960s, and the first commercially successful personal computer, the Altair 8800, appeared in 1974. But too high a price carried obvious risks. In 1967, the cheapest teaching machine in the UK, the Tutorpack (from Packham Research Ltd), cost £7 12s (equivalent to about £126 today), but machines like these were disparagingly referred to as ‘page-turners’ (Higgins, 1983: 4). A higher-end linear programming machine cost twice this amount. Branching programme machines cost a lot more. The Mark II AutoTutor (from USI Great Britain Limited), for example, cost £31 per month (equivalent to £558), with eight reels of programmes thrown in (Goodman, 1967: 26). A lower-end branching machine, the Grundytutor, could be bought for £ 230 (worth about £4140 today).

Teaching machines (from Goodman)AutoTutor Mk II (from Goodman)

This was serious money, and any institution splashing out on teaching machines needed to be confident that they would be well used for a long period of time (Nordberg, 1965). The programmes (the software) were specific to individual machines and the content could not be updated easily. At the same time, other technological developments (cine projectors, tape recorders, record players) were arriving in classrooms, and schools found themselves having to pay for technical assistance and maintenance. The average teacher was ‘unable to avail himself fully of existing aids because, to put it bluntly, he is expected to teach for too many hours a day and simply has not the time, with all the administrative chores he is expected to perform, either to maintain equipment, to experiment with it, let alone keeping up with developments in his own and wider fields. The advent of teaching machines which can free the teacher to fulfil his role as an educator will intensify and not diminish the problem’ (Goodman, 1967: 44). Teaching machines, in short, were ‘oversold and underused’ (Cuban, 2001).

3 Research and theory

Looking back twenty years later, B. F. Skinner conceded that ‘the machines were crude, [and] the programs were untested’ (Skinner, 1986: 105). The documentary record suggests that the second part of this statement is not entirely true. Herrick (1966: 695) reported that ‘an overwhelming amount of research time has been invested in attempts to determine the relative merits of programmed instruction when compared to ‘traditional’ or ‘conventional’ methods of instruction. The results have been almost equally overwhelming in showing no significant differences’. In 1968, Kay et al (1968: 96) noted that ‘there has been a definite effort to examine programmed instruction’. A later meta-analysis of research in secondary education (Kulik et al.: 1982) confirmed that ‘Programmed Instruction did not typically raise student achievement […] nor did it make students feel more positively about the subjects they were studying’.

It was not, therefore, the case that research was not being done. It was that many people were preferring not to look at it. The same holds true for theoretical critiques. In relation to language learning, Spolsky (1966) referred to Chomsky’s (1959) rebuttal of Skinner’s arguments, adding that ‘there should be no need to rehearse these inadequacies, but as some psychologists and even applied linguists appear to ignore their existence it might be as well to remind readers of a few’. Programmed Instruction might have had a limited role to play in language learning, but vendors’ claims went further than that and some people believed them: ‘Rather than addressing themselves to limited and carefully specified FL tasks – for example the teaching of spelling, the teaching of grammatical concepts, training in pronunciation, the acquisition of limited proficiency within a restricted number of vocabulary items and grammatical features – most programmers aimed at self-sufficient courses designed to lead to near-native speaking proficiency’ (Valdman, 1968: 2).

4 Content

When learning is conceptualised as purely the acquisition of knowledge, technological optimists tend to believe that machines can convey it more effectively and more efficiently than teachers (Hof, 2018). The corollary of this is the belief that, if you get the materials right (plus the order in which they are presented and appropriate feedback), you can ‘to a great extent control and engineer the quality and quantity of learning’ (Post, 1972: 14). Learning, in other words, becomes an engineering problem, and technology is its solution.

One of the problems was that technology vendors were, first and foremost, technology specialists. Content was almost an afterthought. Materials writers needed to be familiar with the technology and, if not, they were unlikely to be employed. Writers needed to believe in the potential of the technology, so those familiar with current theory and research would clearly not fit in. The result was unsurprising. Kennedy (1967: 872) reported that ‘there are hundreds of programs now available. Many more will be published in the next few years. Watch for them. Examine them critically. They are not all of high quality’. He was being polite.

5 Motivation

As is usually the case with new technologies, there was a positive novelty effect with Programmed Instruction. And, as is always the case, the novelty effect wears off: ‘students quickly tired of, and eventually came to dislike, programmed instruction’ (McDonald et al.: 89). It could not really have been otherwise: ‘human learning and intrinsic motivation are optimized when persons experience a sense of autonomy, competence, and relatedness in their activity. Self-determination theorists have also studied factors that tend to occlude healthy functioning and motivation, including, among others, controlling environments, rewards contingent on task performance, the lack of secure connection and care by teachers, and situations that do not promote curiosity and challenge’ (McDonald et al.: 93). The demotivating experience of using these machines was particularly acute with younger and ‘less able’ students, as was noted at the time (Valdman, 1968: 9).

The unlearned lessons

I hope that you’ll now understand why I think the history of Programmed Instruction is so relevant to us today. In the words of my favourite Yogi-ism, it’s like deja vu all over again. I have quoted repeatedly from the article by McDonald et al (2005) and I would highly recommend it – available here. Hopefully, too, Audrey Watters’ forthcoming book, ‘Teaching Machines’, will appear before too long, and she will, no doubt, have much more of interest to say on this topic.

References

Chomsky N. 1959. ‘Review of Skinner’s Verbal Behavior’. Language, 35:26–58.

Cuban, L. 2001. Oversold & Underused: Computers in the Classroom. (Cambridge, MA: Harvard University Press)

Goodman, R. 1967. Programmed Learning and Teaching Machines 3rd edition. (London: English Universities Press)

Herrick, M. 1966. ‘Programmed Instruction: A critical appraisal’ The American Biology Teacher, 28 (9), 695 -698

Higgins, J. 1983. ‘Can computers teach?’ CALICO Journal, 1 (2)

Hill, L. A. 1966. Programmed English Course Student’s Book 1. (Oxford: Oxford University Press)

Hof, B. 2018. ‘From Harvard via Moscow to West Berlin: educational technology, programmed instruction and the commercialisation of learning after 1957’ History of Education, 47:4, 445-465

Howatt, A. P. R. 1969. Programmed Learning and the Language Teacher. (London: Longmans)

Kay, H., Dodd, B. & Sime, M. 1968. Teaching Machines and Programmed Instruction. (Harmondsworth: Penguin)

Kennedy, R.H. 1967. ‘Before using Programmed Instruction’ The English Journal, 56 (6), 871 – 873

Kozlowski, T. 1961. ‘Programmed Teaching’ Financial Analysts Journal, 17 / 6, 47 – 54

Kulik, C.-L., Schwalb, B. & Kulik, J. 1982. ‘Programmed Instruction in Secondary Education: A Meta-analysis of Evaluation Findings’ Journal of Educational Research, 75: 133 – 138

McDonald, J. K., Yanchar, S. C. & Osguthorpe, R.T. 2005. ‘Learning from Programmed Instruction: Examining Implications for Modern Instructional Technology’ Educational Technology Research and Development, 53 / 2, 84 – 98

Nordberg, R. B. 1965. Teaching machines-six dangers and one advantage. In J. S. Roucek (Ed.), Programmed teaching: A symposium on automation in education (pp. 1–8). (New York: Philosophical Library)

Ornstein, J. 1968. ‘Programmed Instruction and Educational Technology in the Language Field: Boon or Failure?’ The Modern Language Journal, 52 / 7, 401 – 410

Post, D. 1972. ‘Up the programmer: How to stop PI from boring learners and strangling results’. Educational Technology, 12(8), 14–1

Saettler, P. 2004. The Evolution of American Educational Technology. (Greenwich, Conn.: Information Age Publishing)

Skinner, B. F. 1986. ‘Programmed Instruction Revisited’ The Phi Delta Kappan, 68 (2), 103 – 110

Spolsky, B. 1966. ‘A psycholinguistic critique of programmed foreign language instruction’ International Review of Applied Linguistics in Language Teaching, Volume 4, Issue 1-4: 119–130

Thornbury, S. 2017. Scott Thornbury’s 30 Language Teaching Methods. (Cambridge: Cambridge University Press)

Tucker, C. 1972. ‘Programmed Dictation: An Example of the P.I. Process in the Classroom’. TESOL Quarterly, 6(1), 61-70

Valdman, A. 1968. ‘Programmed Instruction versus Guided Learning in Foreign Language Acquisition’ Die Unterrichtspraxis / Teaching German, 1 (2), 1 – 14

 

 

 

[1] Spolsky’ doctoral thesis for the University of Montreal was entitled ‘The psycholinguistic basis of programmed foreign language instruction’.

 

 

 

 

 

In my last post , I asked why it is so easy to believe that technology (in particular, technological innovations) will offer solutions to whatever problems exist in language learning and teaching. A simple, but inadequate, answer is that huge amounts of money have been invested in persuading us. Without wanting to detract from the significance of this, it is clearly not sufficient as an explanation. In an attempt to develop my own understanding, I have been turning more and more to the idea of ‘social imaginaries’. In many ways, this is also an attempt to draw together the various interests that I have had since starting this blog.

The Canadian philosopher, Charles Taylor, describes a ‘social imaginary’ as a ‘common understanding that makes possible common practices and a widely shared sense of legitimacy’ (Taylor, 2004: 23). As a social imaginary develops over time, it ‘begins to define the contours of [people’s] worlds and can eventually come to count as the taken-for-granted shape of things, too obvious to mention’ (Taylor, 2004: 29). It is, however, not just a set of ideas or a shared narrative: it is also a set of social practices that enact those understandings, whilst at the same time modifying or solidifying them. The understandings make the practices possible, and it is the practices that largely carry the understanding (Taylor, 2004: 25). In the process, the language we use is filled with new associations and our familiarity with these associations shapes ‘our perceptions and expectations’ (Worster, 1994, quoted in Moore, 2015: 33). A social imaginary, then, is a complex system that is not technological or economic or social or political or educational, but all of these (Urry, 2016). The image of the patterns of an amorphous mass of moving magma (Castoriadis, 1987), flowing through pre-existing channels, but also, at times, striking out along new paths, may offer a helpful metaphor.

Lava flow Hawaii

Technology, of course, plays a key role in contemporary social imaginaries and the term ‘sociotechnical imaginary’ is increasingly widely used. The understandings of the sociotechnical imaginary typically express visions of social progress and a desirable future that is made possible by advances in science and technology (Jasanoff & Kim, 2015: 4). In education, technology is presented as capable of overcoming human failings and the dark ways of the past, of facilitating a ‘pedagogical utopia of natural, authentic teaching and learning’ (Friesen, forthcoming). As such understandings become more widespread and as the educational practices (platforms, apps, etc.) which both shape and are shaped by them become equally widespread, technology has come to be seen as a ‘solution’ to the ‘problem’ of education (Friesen, forthcoming). We need to be careful, however, that having shaped the technology, it does not comes to shape us (see Cobo, 2019, for a further exploration of this idea).

As a way of beginning to try to understand what is going on in edtech in ELT, which is not so very different from what is taking place in education more generally, I have sketched a number of what I consider key components of the shared understandings and the social practices that are related to them. These are closely interlocking pieces and each of them is itself embedded in much broader understandings. They evolve over time and their history can be traced quite easily. Taken together, they do, I think, help us to understand a little more why technology in ELT seems so seductive.

1 The main purpose of English language teaching is to prepare people for the workplace

There has always been a strong connection between learning an additional living language (such as English) and preparing for the world of work. The first modern language schools, such as the Berlitz schools at the end of the 19th century with their native-speaker teachers and monolingual methods, positioned themselves as primarily vocational, in opposition to the kinds of language teaching taking place in schools and universities, which were more broadly humanistic in their objectives. Throughout the 20th century, and especially as English grew as a global language, the public sector, internationally, grew closer to the methods and objectives of the private schools. The idea that learning English might serve other purposes (e.g. cultural enrichment or personal development) has never entirely gone away, as witnessed by the Council of Europe’s list of objectives (including the promotion of mutual understanding and European co-operation, and the overcoming of prejudice and discrimination) in the Common European Framework, but it is often forgotten.

The clarion calls from industry to better align education with labour markets, present and future, grow louder all the time, often finding expression in claims that ‘education is unfit for purpose.’ It is invariably assumed that this purpose is to train students in the appropriate skills to enhance their ‘human capital’ in an increasingly competitive and global market (Lingard & Gale, 2007). Educational agendas are increasingly set by the world of business (bodies like the OECD or the World Economic Forum, corporations like Google or Microsoft, and national governments which share their priorities (see my earlier post about neo-liberalism and solutionism ).

One way in which this shift is reflected in English language teaching is in the growing emphasis that is placed on ‘21st century skills’ in teaching material. Sometimes called ‘life skills’, they are very clearly concerned with the world of work, rather than the rest of our lives. The World Economic Forum’s 2018 Future of Jobs survey lists the soft skills that are considered important in the near future and they include ‘creativity’, ‘critical thinking’, ‘emotional intelligence’ and ‘leadership’. (The fact that the World Economic Forum is made up of a group of huge international corporations (e.g. J.P. Morgan, HSBC, UBS, Johnson & Johnson) with a very dubious track record of embezzlement, fraud, money-laundering and tax evasion has not resulted in much serious, public questioning of the view of education expounded by the WEF.)

Without exception, the ELT publishers have brought these work / life skills into their courses, and the topic is an extremely popular one in ELT blogs and magazines, and at conferences. Two of the four plenaries at this year’s international IATEFL conference are concerned with these skills. Pearson has a wide range of related products, including ‘a four-level competency-based digital course that provides engaging instruction in the essential work and life skills competencies that adult learners need’. Macmillan ELT made ‘life skills’ the central plank of their marketing campaign and approach to product design, and even won a British Council ELTon (see below) Award for ‘Innovation in teacher resources) in 2015 for their ‘life skills’ marketing campaign. Cambridge University Press has developed a ‘Framework for Life Competencies’ which allows these skills to be assigned numerical values.

The point I am making here is not that these skills do not play an important role in contemporary society, nor that English language learners may not benefit from some training in them. The point, rather, is that the assumption that English language learning is mostly concerned with preparation for the workplace has become so widespread that it becomes difficult to think in another way.

2 Technological innovation is good and necessary

The main reason that soft skills are deemed to be so important is that we live in a rapidly-changing world, where the unsubstantiated claim that 85% (or whatever other figure comes to mind) of current jobs won’t exist 10 years from now is so often repeated that it is taken as fact . Whether or not this is true is perhaps less important to those who make the claim than the present and the future that they like to envisage. The claim is, at least, true-ish enough to resonate widely. Since these jobs will disappear, and new ones will emerge, because of technological innovations, education, too, will need to innovate to keep up.

English language teaching has not been slow to celebrate innovation. There were coursebooks called ‘Cutting Edge’ (1998) and ‘Innovations’ (2005), but more recently the connections between innovation and technology have become much stronger. The title of the recent ‘Language Hub’ (2019) was presumably chosen, in part, to conjure up images of digital whizzkids in fashionable co-working start-up spaces. Technological innovation is explicitly promoted in the Special Interest Groups of IATEFL and TESOL. Despite a singular lack of research that unequivocally demonstrates a positive connection between technology and language learning, the former’s objective is ‘to raise awareness among ELT professionals of the power of learning technologies to assist with language learning’. There is a popular annual conference, called InnovateELT , which has the tagline ‘Be Part of the Solution’, and the first problem that this may be a solution to is that our students need to be ‘ready to take on challenging new careers’.

Last, but by no means least, there are the annual British Council ELTon awards  with a special prize for digital innovation. Among the British Council’s own recent innovations are a range of digitally-delivered resources to develop work / life skills among teens.

Again, my intention (here) is not to criticise any of the things mentioned in the preceding paragraphs. It is merely to point to a particular structure of feeling and the way that is enacted and strengthened through material practices like books, social groups, conferences and other events.

3 Technological innovations are best driven by the private sector

The vast majority of people teaching English language around the world work in state-run primary and secondary schools. They are typically not native-speakers of English, they hold national teaching qualifications and they are frequently qualified to teach other subjects in addition to English (often another language). They may or may not self-identify as teachers of ‘ELT’ or ‘EFL’, often seeing themselves more as ‘school teachers’ or ‘language teachers’. People who self-identify as part of the world of ‘ELT or ‘TEFL’ are more likely to be native speakers and to work in the private sector (including private or semi-private language schools, universities (which, in English-speaking countries, are often indistinguishable from private sector institutions), publishing companies, and freelancers). They are more likely to hold international (TEFL) qualifications or higher degrees, and they are less likely to be involved in the teaching of other languages.

The relationship between these two groups is well illustrated by the practice of training days, where groups of a few hundred state-school teachers participate in workshops organised by publishing companies and delivered by ELT specialists. In this context, state-school teachers are essentially in a client role when they are in contact with the world of ‘ELT’ – as buyers or potential buyers of educational products, training or technology.

Technological innovation is invariably driven by the private sector. This may be in the development of technologies (platforms, apps and so on), in the promotion of technology (through training days and conference sponsorship, for example), or in training for technology (with consultancy companies like ELTjam or The Consultants-E, which offer a wide range of technologically oriented ‘solutions’).

As in education more generally, it is believed that the private sector can be more agile and more efficient than state-run bodies, which continue to decline in importance in educational policy-setting. When state-run bodies are involved in technological innovation in education, it is normal for them to work in partnership with the private sector.

4 Accountability is crucial

Efficacy is vital. It makes no sense to innovate unless the innovations improve something, but for us to know this, we need a way to measure it. In a previous post , I looked at Pearson’s ‘Asking More: the Path to Efficacy’ by CEO John Fallon (who will be stepping down later this year). Efficacy in education, says Fallon, is ‘making a measurable impact on someone’s life through learning’. ‘Measurable’ is the key word, because, as Fallon claims, ‘it is increasingly possible to determine what works and what doesn’t in education, just as in healthcare.’ We need ‘a relentless focus’ on ‘the learning outcomes we deliver’ because it is these outcomes that can be measured in ‘a systematic, evidence-based fashion’. Measurement, of course, is all the easier when education is delivered online, ‘real-time learner data’ can be captured, and the power of analytics can be deployed.

Data is evidence, and it’s as easy to agree on the importance of evidence as it is hard to decide on (1) what it is evidence of, and (2) what kind of data is most valuable. While those questions remain largely unanswered, the data-capturing imperative invades more and more domains of the educational world.

English language teaching is becoming data-obsessed. From language scales, like Pearson’s Global Scale of English to scales of teacher competences, from numerically-oriented formative assessment practices (such as those used on many LMSs) to the reporting of effect sizes in meta-analyses (such as those used by John Hattie and colleagues), datafication in ELT accelerates non-stop.

The scales and frameworks are all problematic in a number of ways (see, for example, this post on ‘The Mismeasure of Language’) but they have undeniably shaped the way that we are able to think. Of course, we need measurable outcomes! If, for the present, there are privacy and security issues, it is to be hoped that technology will find solutions to them, too.

REFERENCES

Castoriadis, C. (1987). The Imaginary Institution of Society. Cambridge: Polity Press.

Cobo, C. (2019). I Accept the Terms and Conditions. Montevideo: International Development Research Centre / Center for Research Ceibal Foundation. https://adaptivelearninginelt.files.wordpress.com/2020/01/41acf-cd84b5_7a6e74f4592c460b8f34d1f69f2d5068.pdf

Friesen, N. (forthcoming) The technological imaginary in education, or: Myth and enlightenment in ‘Personalized Learning’. In M. Stocchetti (Ed.) The Digital Age and its Discontents. University of Helsinki Press. Available at https://www.academia.edu/37960891/The_Technological_Imaginary_in_Education_or_Myth_and_Enlightenment_in_Personalized_Learning_

Jasanoff, S. & Kim, S.-H. (2015). Dreamscapes of Modernity. Chicago: University of Chicago Press.

Lingard, B. & Gale, T. (2007). The emergent structure of feeling: what does it mean for critical educational studies and research?, Critical Studies in Education, 48:1, pp. 1-23

Moore, J. W. (2015). Capitalism in the Web of Life. London: Verso.

Robbins, K. & Webster, F. (1989]. The Technical Fix. Basingstoke: Macmillan Education.

Taylor, C. (2014). Modern Social Imaginaries. Durham, NC: Duke University Press.

Urry, J. (2016). What is the Future? Cambridge: Polity Press.

 

At the start of the last decade, ELT publishers were worried, Macmillan among them. The financial crash of 2008 led to serious difficulties, not least in their key Spanish market. In 2011, Macmillan’s parent company was fined ₤11.3 million for corruption. Under new ownership, restructuring was a constant. At the same time, Macmillan ELT was getting ready to move from its Oxford headquarters to new premises in London, a move which would inevitably lead to the loss of a sizable proportion of its staff. On top of that, Macmillan, like the other ELT publishers, was aware that changes in the digital landscape (the first 3G iPhone had appeared in June 2008 and wifi access was spreading rapidly around the world) meant that they needed to shift away from the old print-based model. With her finger on the pulse, Caroline Moore, wrote an article in October 2010 entitled ‘No Future? The English Language Teaching Coursebook in the Digital Age’ . The publication (at the start of the decade) and runaway success of the online ‘Touchstone’ course, from arch-rivals, Cambridge University Press, meant that Macmillan needed to change fast if they were to avoid being left behind.

Macmillan already had a platform, Campus, but it was generally recognised as being clunky and outdated, and something new was needed. In the summer of 2012, Macmillan brought in two new executives – people who could talk the ‘creative-disruption’ talk and who believed in the power of big data to shake up English language teaching and publishing. At the time, the idea of big data was beginning to reach public consciousness and ‘Big Data: A Revolution that Will Transform how We Live, Work, and Think’ by Viktor Mayer-Schönberger and Kenneth Cukier, was a major bestseller in 2013 and 2014. ‘Big data’ was the ‘hottest trend’ in technology and peaked in Google Trends in October 2014. See the graph below.

Big_data_Google_Trend

Not long after taking up their positions, the two executives began negotiations with Knewton, an American adaptive learning company. Knewton’s technology promised to gather colossal amounts of data on students using Knewton-enabled platforms. Its founder, Jose Ferreira, bragged that Knewton had ‘more data about our students than any company has about anybody else about anything […] We literally know everything about what you know and how you learn best, everything’. This data would, it was claimed, enable publishers to multiply, by orders of magnitude, the efficacy of learning materials, allowing publishers, like Macmillan, to provide a truly personalized and optimal offering to learners using their platform.

The contract between Macmillan and Knewton was agreed in May 2013 ‘to build next-generation English Language Learning and Teaching materials’. Perhaps fearful of being left behind in what was seen to be a winner-takes-all market (Pearson already had a financial stake in Knewton), Cambridge University Press duly followed suit, signing a contract with Knewton in September of the same year, in order ‘to create personalized learning experiences in [their] industry-leading ELT digital products’. Things moved fast because, by the start of 2014 when Macmillan’s new catalogue appeared, customers were told to ‘watch out for the ‘Big Tree’’, Macmillans’ new platform, which would be powered by Knewton. ‘The power that will come from this world of adaptive learning takes my breath away’, wrote the international marketing director.

Not a lot happened next, at least outwardly. In the following year, 2015, the Macmillan catalogue again told customers to ‘look out for the Big Tree’ which would offer ‘flexible blended learning models’ which could ‘give teachers much more freedom to choose what they want to do in the class and what they want the students to do online outside of the classroom’.

Macmillan_catalogue_2015

But behind the scenes, everything was going wrong. It had become clear that a linear model of language learning, which was a necessary prerequisite of the Knewton system, simply did not lend itself to anything which would be vaguely marketable in established markets. Skills development, not least the development of so-called 21st century skills, which Macmillan was pushing at the time, would not be facilitated by collecting huge amounts of data and algorithms offering personalized pathways. Even if it could, teachers weren’t ready for it, and the projections for platform adoptions were beginning to seem very over-optimistic. Costs were spiralling. Pushed to meet unrealistic deadlines for a product that was totally ill-conceived in the first place, in-house staff were suffering, and this was made worse by what many staffers thought was a toxic work environment. By the end of 2014 (so, before the copy for the 2015 catalogue had been written), the two executives had gone.

For some time previously, skeptics had been joking that Macmillan had been barking up the wrong tree, and by the time that the 2016 catalogue came out, the ‘Big Tree’ had disappeared without trace. The problem was that so much time and money had been thrown at this particular tree that not enough had been left to develop new course materials (for adults). The whole thing had been a huge cock-up of an extraordinary kind.

Cambridge, too, lost interest in their Knewton connection, but were fortunate (or wise) not to have invested so much energy in it. Language learning was only ever a small part of Knewton’s portfolio, and the company had raised over $180 million in venture capital. Its founder, Jose Ferreira, had been a master of marketing hype, but the business model was not delivering any better than the educational side of things. Pearson pulled out. In December 2016, Ferreira stepped down and was replaced as CEO. The company shifted to ‘selling digital courseware directly to higher-ed institutions and students’ but this could not stop the decline. In September of 2019, Knewton was sold for something under $17 million dollars, with investors taking a hit of over $160 million. My heart bleeds.

It was clear, from very early on (see, for example, my posts from 2014 here and here) that Knewton’s product was little more than what Michael Feldstein called ‘snake oil’. Why and how could so many people fall for it for so long? Why and how will so many people fall for it again in the coming decade, although this time it won’t be ‘big data’ that does the seduction, but AI (which kind of boils down to the same thing)? The former Macmillan executives are still at the game, albeit in new companies and talking a slightly modified talk, and Jose Ferreira (whose new venture has already raised $3.7 million) is promising to revolutionize education with a new start-up which ‘will harness the power of technology to improve both access and quality of education’ (thanks to Audrey Watters for the tip). Investors may be desperate to find places to spread their portfolio, but why do the rest of us lap up the hype? It’s a question to which I will return.

 

 

 

 

Screenshot_20191011-200743_ChromeOver the last week, the Guardian has been running a series of articles on the global corporations that contribute most to climate change and the way that these vested interests lobby against changes to the law which might protect the planet. Beginning in the 1990s, an alliance of fossil fuel and automobile corporations, along with conservative think tanks and politicians, developed a ‘denial machine’ which sought to undermine the scientific consensus on climate change. Between 2003 and 2010, it has been estimated that over $550 million was received from a variety of sources to support this campaign. The Guardian’s current series is an update and reminder of the research into climate change denial that has been carried out in recent years.

In the past, it was easier to trace where the money came from (e.g. ExxonMobil or Koch Industries), but it appears that the cash is now being channelled through foundations like Donors Trust and Donors Capital, who, in turn, pass it on to other foundations and think tanks (see below) that promote the denial of climate change.

The connection between climate change denial and edtech becomes clear when you look at the organisations behind the ‘denial machine’. I have written about some of these organisations before (see this post ) so when I read the reports in the Guardian, there were some familiar names.

Besides their scepticism about climate change, all of the organisations believe that education should be market-driven, free from governmental interference, and characterised by consumer choice. These aims are facilitated by the deployment of educational technology. Here are some examples.

State Policy Network

The State Policy Network (SPN) is an American umbrella organization for a large group of conservative and libertarian think tanks that seek to influence national and global policies. Among other libertarian causes, it opposes climate change regulations and supports the privatisation of education, in particular the expansion of ‘digital education’.

The Cato Institute

The mission of the Cato Institute, a member of the SPN, ‘is to originate, disseminate, and increase understanding of public policies based on the principles of individual liberty, limited government, free markets, and peace. Our vision is to create free, open, and civil societies founded on libertarian principles’. The Institute has said that it had never been in the business of “promoting climate science denial”; it did not dispute human activity’s impact on the climate, but believed it was minimal. Turning to education, it believes that ‘states should institute school choice on a broad scale, moving toward a competitive education market. The only way to transform the system is to break up the long-standing government monopoly and use the dynamics of the market to create innovations, better methods, and new schools’. Innovations and better methods will, of course, be driven by technology.

FreedomWorks

FreedomWorks, another member of the SPN and another conservative and libertarian advocacy group, is widely associated with the Tea Party Movement . Recent posts on its blog have been entitled ‘The Climate Crisis that Wasn’t: Scientists Agree there is “No Cause for Alarm”’, ‘Climate Protesters: If You Want to Save the Planet, You Should Support Capitalism Not Socialism’ and ‘Electric Vehicle Tax Credit: Nothing But Regressive Cronyism’. Its approach to education is equally uncompromising. It seeks to abolish the US Department of Education, describes American schools as ‘failing’, wants market-driven educational provision and absolute parental choice . Technology will play a fundamental role in bringing about the desired changes: ‘just as computers and the Internet have fundamentally reshaped the way we do business, they will also soon reshape education’ .

The Heritage Foundation

The Heritage Foundation, the last of the SPN members that I’ll mention here, is yet another conservative American think tank which rejects the scientific consensus on climate change . Its line on education is neatly summed up in this extract from a blog post by a Heritage senior policy analyst: ‘Virtual or online learning is revolutionizing American education. It has the potential to dramatically expand the educational opportunities of American students, largely overcoming the geographic and demographic restrictions. Virtual learning also has the potential to improve the quality of instruction, while increasing productivity and lowering costs, ultimately reducing the burden on taxpayers‘.

The Institute of Economic Affairs

Just to show that the ‘denial machine’ isn’t an exclusively American phenomenon, I include ‘the UK’s most influential conservative think tank [which] has published at least four books, as well as multiple articles and papers, over two decades suggesting manmade climate change may be uncertain or exaggerated. In recent years the group has focused more on free-market solutions to reducing carbon emissions’ . It is an ‘associate member of the SPN’ . No surprise to discover that a member of the advisory council of the IEA is James Tooley, a close associate of Michael Barber, formerly Chief Education Advisor at Pearson. Tooley’s articles for the IEA include ‘Education without the State’  and ‘Transforming incentives will unleash the power of entrepreneurship in the education sector’ .

The IEA does not disclose its funding, but anyone interested in finding out more should look here ‘Revealed: how the UK’s powerful right-wing think tanks and Conservative MPs work together’ .

Microsoft, Facebook and Google

Let me be clear to start: Microsoft, Facebook and Google are not climate change deniers. However, Facebook and Microsoft are financial backers of the SPN. In a statement, a spokesperson for Microsoft said: “As a large company, Microsoft has great interest in the many policy issues discussed across the country. We have a longstanding record of engaging with a broad assortment of groups on a bipartisan basis, both at the national and local level. In regard to State Policy Network, Microsoft has focused our participation on their technology policy work group because it is valuable forum to hear various perspectives about technology challenges and to share potential solutions” . Google has made substantial contributions to the Competitive Enterprise Institute (a conservative US policy group ‘that was instrumental in convincing the Trump administration to abandon the Paris agreement and has criticised the White House for not dismantling more environmental rules). In the Guardian report, Google ‘defended its contributions, saying that its “collaboration” with organisations such as CEI “does not mean we endorse the organisations’ entire agenda”. “When it comes to regulation of technology, Google has to find friends wherever they can and I think it is wise that the company does not apply litmus tests to who they support,” the source said’ .

You have to wonder what these companies (all of whom support environmental causes in various ways) might consider more important than the future of the planet. Could it be that the libertarian think tanks are important allies in resisting any form of internet governance, in objecting to any constraints on the capture of data?

I was intrigued to learn earlier this year that Oxford University Press had launched a new online test of English language proficiency, called the Oxford Test of English (OTE). At the conference where I first heard about it, I was struck by the fact that the presentation of the OUP sponsored plenary speaker was entitled ‘The Power of Assessment’ and dealt with formative assessment / assessment for learning. Oxford clearly want to position themselves as serious competitors to Pearson and Cambridge English in the testing business.

The brochure for the exam kicks off with a gem of a marketing slogan, ‘Smart. Smarter. SmarTest’ (geddit?), and the next few pages give us all the key information.

Faster and more flexible‘Traditional language proficiency tests’ is presumably intended to refer to the main competition (Pearson and Cambridge English). Cambridge First takes, in total, 3½ hours; the Pearson Test of English Academic takes 3 hours. The OTE takes, in total, 2 hours and 5 minutes. It can be taken, in theory, on any day of the year, although this depends on the individual Approved Test Centres, and, again, in theory, it can be booked as little as 14 days in advance. Results should take only two weeks to arrive. Further flexibility is offered in the way that candidates can pick ’n’ choose which of the four skills they want to have tests, just one or all four, although, as an incentive to go the whole hog, they will only get a ‘Certificate of Proficiency’ if they do all four.

A further incentive to do all four skills at the same time can be found in the price structure. One centre in Spain is currently offering the test for one single skill at Ꞓ41.50, but do the whole lot, and it will only set you back Ꞓ89. For a high-stakes test, this is cheap. In the UK right now, both Cambridge First and Pearson Academic cost in the region of £150, and IELTS a bit more than that. So, faster, more flexible and cheaper … Oxford means business.

Individual experience

The ‘individual experience’ on the next page of the brochure is pure marketing guff. This is, after all, a high-stakes, standardised test. It may be true that ‘the Speaking and Writing modules provide randomly generated tasks, making the overall test different each time’, but there can only be a certain number of permutations. What’s more, in ‘traditional tests’, like Cambridge First, where there is a live examiner or two, an individualised experience is unavoidable.

More interesting to me is the reference to adaptive technology. According to the brochure, ‘The Listening and Reading modules are adaptive, which means the test difficulty adjusts in response to your answers, quickly finding the right level for each test taker. This means that the questions are at just the right level of challenge, making the test shorter and less stressful than traditional proficiency tests’.

My curiosity piqued, I decided to look more closely at the Reading module. I found one practice test online which is the same as the demo that is available at the OTE website . Unfortunately, this example is not adaptive: it is at B1 level. The actual test records scores between 51 and 140, corresponding to levels A2, B1 and B2.

Test scores

The tasks in the Reading module are familiar from coursebooks and other exams: multiple choice, multiple matching and gapped texts.

Reading tasks

According to the exam specifications, these tasks are designed to measure the following skills:

  • Reading to identify main message, purpose, detail
  • Expeditious reading to identify specific information, opinion and attitude
  • Reading to identify text structure, organizational features of a text
  • Reading to identify attitude / opinion, purpose, reference, the meanings of words in context, global meaning

The ability to perform these skills depends, ultimately, on the candidate’s knowledge of vocabulary and grammar, as can be seen in the examples below.

Task 1Task 2

How exactly, I wonder, does the test difficulty adjust in response to the candidate’s answers? The algorithm that is used depends on measures of the difficulty of the test items. If these items are to be made harder or easier, the only significant way that I can see of doing this is by making the key vocabulary lower- or higher-frequency. This, in turn, is only possible if vocabulary and grammar has been tagged as being at a particular level. The most well-known tools for doing this have been developed by Pearson (with the GSE Teacher Toolkit ) and Cambridge English Profile . To the best of my knowledge, Oxford does not yet have a tool of this kind (at least, none that is publicly available). However, the data that OUP will accumulate from OTE scripts and recordings will be invaluable in building a database which their lexicographers can use in developing such a tool.

Even when a data-driven (and numerically precise) tool is available for modifying the difficulty of test items, I still find it hard to understand how the adaptivity will impact on the length or the stress of the reading test. The Reading module is only 35 minutes long and contains only 22 items. Anything that is significantly shorter must surely impact on the reliability of the test.

My conclusion from this is that the adaptive element of the Reading and Listening modules in the OTE is less important to the test itself than it is to building a sophisticated database (not dissimilar to the GSE Teacher Toolkit or Cambridge English Profile). The value of this will be found, in due course, in calibrating all OUP materials. The OTE has already been aligned to the Oxford Online Placement Test (OOPT) and, presumably, coursebooks will soon follow. This, in turn, will facilitate a vertically integrated business model, like Pearson and CUP, where everything from placement test, to coursework, to formative assessment, to final proficiency testing can be on offer.

At a recent ELT conference, a plenary presentation entitled ‘Getting it right with edtech’ (sponsored by a vendor of – increasingly digital – ELT products) began with the speaker suggesting that technology was basically neutral, that what you do with educational technology matters far more than the nature of the technology itself. The idea that technology is a ‘neutral tool’ has a long pedigree and often accompanies exhortations to embrace edtech in one form or another (see for example Fox, 2001). It is an idea that is supported by no less a luminary than Chomsky, who, in a 2012 video entitled ‘The Purpose of Education’ (Chomsky, 2012), said that:

As far as […] technology […] and education is concerned, technology is basically neutral. It’s kind of like a hammer. I mean, […] the hammer doesn’t care whether you use it to build a house or whether a torturer uses it to crush somebody’s skull; a hammer can do either. The same with the modern technology; say, the Internet, and so on.

Womans hammerAlthough hammers are not usually classic examples of educational technology, they are worthy of a short discussion. Hammers come in all shapes and sizes and when you choose one, you need to consider its head weight (usually between 16 and 20 ounces), the length of the handle, the shape of the grip, etc. Appropriate specifications for particular hammering tasks have been calculated in great detail. The data on which these specifications is based on an analysis of the hand size and upper body strength of the typical user. The typical user is a man, and the typical hammer has been designed for a man. The average male hand length is 177.9 mm, that of the average woman is 10 mm shorter (Wang & Cai, 2017). Women typically have about half the upper body strength of men (Miller et al., 1993). It’s possible, but not easy to find hammers designed for women (they are referred to as ‘Ladies hammers’ on Amazon). They have a much lighter head weight, a shorter handle length, and many come in pink or floral designs. Hammers, in other words, are far from neutral: they are highly gendered.

Moving closer to educational purposes and ways in which we might ‘get it right with edtech’, it is useful to look at the smart phone. The average size of these devices has risen in recent years, and is now 5.5 inches, with the market for 6 inch screens growing fast. Why is this an issue? Well, as Caroline Criado Perez (2019: 159) notes, ‘while we’re all admittedly impressed by the size of your screen, it’s a slightly different matter when it comes to fitting into half the population’s hands. The average man can fairly comfortably use his device one-handed – but the average woman’s hand is not much bigger than the handset itself’. This is despite the fact the fact that women are more likely to own an iPhone than men  .

It is not, of course, just technological artefacts that are gendered. Voice-recognition software is also very biased. One researcher (Tatman, 2017) has found that Google’s speech recognition tool is 13% more accurate for men than it is for women. There are also significant biases for race and social class. The reason lies in the dataset that the tool is trained on: the algorithms may be gender- and socio-culturally-neutral, but the dataset is not. It would not be difficult to redress this bias by training the tool on a different dataset.

The same bias can be found in automatic translation software. Because corpora such as the BNC or COCA have twice as many male pronouns as female ones (as a result of the kinds of text that are selected for the corpora), translation software reflects the bias. With Google Translate, a sentence in a language with a gender-neutral pronoun, such as ‘S/he is a doctor’ is rendered into English as ‘He is a doctor’. Meanwhile, ‘S/he is a nurse’ is translated as ‘She is a nurse’ (Criado Perez, 2019: 166).

Datasets, then, are often very far from neutral. Algorithms are not necessarily any more neutral than the datasets, and Cathy O’Neil’s best-seller ‘Weapons of Math Destruction’ catalogues the many, many ways in which algorithms, posing as neutral mathematical tools, can increase racial, social and gender inequalities.

It would not be hard to provide many more examples, but the selection above is probably enough. Technology, as Langdon Winner (Winner, 1980) observed almost forty years ago, is ‘deeply interwoven in the conditions of modern politics’. Technology cannot be neutral: it has politics.

So far, I have focused primarily on the non-neutrality of technology in terms of gender (and, in passing, race and class). Before returning to broader societal issues, I would like to make a relatively brief mention of another kind of non-neutrality: the pedagogic. Language learning materials necessarily contain content of some kind: texts, topics, the choice of values or role models, language examples, and so on. These cannot be value-free. In the early days of educational computer software, one researcher (Biraimah, 1993) found that it was ‘at least, if not more, biased than the printed page it may one day replace’. My own impression is that this remains true today.

Equally interesting to my mind is the fact that all educational technologies, ranging from the writing slate to the blackboard (see Buzbee, 2014), from the overhead projector to the interactive whiteboard, always privilege a particular kind of teaching (and learning). ‘Technologies are inherently biased because they are built to accomplish certain very specific goals which means that some technologies are good for some tasks while not so good for other tasks’ (Zhao et al., 2004: 25). Digital flashcards, for example, inevitably encourage a focus on rote learning. Contemporary LMSs have impressive multi-functionality (i.e. they often could be used in a very wide variety of ways), but, in practice, most teachers use them in very conservative ways (Laanpere et al., 2004). This may be a result of teacher and institutional preferences, but it is almost certainly due, at least in part, to the way that LMSs are designed. They are usually ‘based on traditional approaches to instruction dating from the nineteenth century: presentation and assessment [and] this can be seen in the selection of features which are most accessible in the interface, and easiest to use’ (Lane, 2009).

The argument that educational technology is neutral because it could be put to many different uses, good or bad, is problematic because the likelihood of one particular use is usually much greater than another. There is, however, another way of looking at technological neutrality, and that is to look at its origins. Elsewhere on this blog, in post after post, I have given examples of the ways in which educational technology has been developed, marketed and sold primarily for commercial purposes. Educational values, if indeed there are any, are often an afterthought. The research literature in this area is rich and growing: Stephen Ball, Larry Cuban, Neil Selwyn, Joel Spring, Audrey Watters, etc.

Rather than revisit old ground here, this is an opportunity to look at a slightly different origin of educational technology: the US military. The close connection of the early history of the internet and the Advanced Research Projects Agency (now DARPA) of the United States Department of Defense is fairly well-known. Much less well-known are the very close connections between the US military and educational technologies, which are catalogued in the recently reissued ‘The Classroom Arsenal’ by Douglas D. Noble.

Following the twin shocks of the Soviet Sputnik 1 (in 1957) and Yuri Gagarin (in 1961), the United States launched a massive programme of investment in the development of high-tech weaponry. This included ‘computer systems design, time-sharing, graphics displays, conversational programming languages, heuristic problem-solving, artificial intelligence, and cognitive science’ (Noble, 1991: 55), all of which are now crucial components in educational technology. But it also quickly became clear that more sophisticated weapons required much better trained operators, hence the US military’s huge (and continuing) interest in training. Early interest focused on teaching machines and programmed instruction (branches of the US military were by far the biggest purchasers of programmed instruction products). It was essential that training was effective and efficient, and this led to a wide interest in the mathematical modelling of learning and instruction.

What was then called computer-based education (CBE) was developed as a response to military needs. The first experiments in computer-based training took place at the Systems Research Laboratory of the Air Force’s RAND Corporation think tank (Noble, 1991: 73). Research and development in this area accelerated in the 1960s and 1970s and CBE (which has morphed into the platforms of today) ‘assumed particular forms because of the historical, contingent, military contexts for which and within which it was developed’ (Noble, 1991: 83). It is possible to imagine computer-based education having developed in very different directions. Between the 1960s and 1980s, for example, the PLATO (Programmed Logic for Automatic Teaching Operations) project at the University of Illinois focused heavily on computer-mediated social interaction (forums, message boards, email, chat rooms and multi-player games). PLATO was also significantly funded by a variety of US military agencies, but proved to be of much less interest to the generals than the work taking place in other laboratories. As Noble observes, ‘some technologies get developed while others do not, and those that do are shaped by particular interests and by the historical and political circumstances surrounding their development (Noble, 1991: 4).

According to Noble, however, the influence of the military reached far beyond the development of particular technologies. Alongside the investment in technologies, the military were the prime movers in a campaign to promote computer literacy in schools.

Computer literacy was an ideological campaign rather than an educational initiative – a campaign designed, at bottom, to render people ‘comfortable’ with the ‘inevitable’ new technologies. Its basic intent was to win the reluctant acquiescence of an entire population in a brave new world sculpted in silicon.

The computer campaign also succeeded in getting people in front of that screen and used to having computers around; it made people ‘computer-friendly’, just as computers were being rendered ‘used-friendly’. It also managed to distract the population, suddenly propelled by the urgency of learning about computers, from learning about other things, such as how computers were being used to erode the quality of their working lives, or why they, supposedly the citizens of a democracy, had no say in technological decisions that were determining the shape of their own futures.

Third, it made possible the successful introduction of millions of computers into schools, factories and offices, even homes, with minimal resistance. The nation’s public schools have by now spent over two billion dollars on over a million and a half computers, and this trend still shows no signs of abating. At this time, schools continue to spend one-fifth as much on computers, software, training and staffing as they do on all books and other instructional materials combined. Yet the impact of this enormous expenditure is a stockpile of often idle machines, typically used for quite unimaginative educational applications. Furthermore, the accumulated results of three decades of research on the effectiveness of computer-based instruction remain ‘inconclusive and often contradictory’. (Noble, 1991: x – xi)

Rather than being neutral in any way, it seems more reasonable to argue, along with (I think) most contemporary researchers, that edtech is profoundly value-laden because it has the potential to (i) influence certain values in students; (ii) change educational values in [various] ways; and (iii) change national values (Omotoyinbo & Omotoyinbo, 2016: 173). Most importantly, the growth in the use of educational technology has been accompanied by a change in the way that education itself is viewed: ‘as a tool, a sophisticated supply system of human cognitive resources, in the service of a computerized, technology-driven economy’ (Noble, 1991: 1). These two trends are inextricably linked.

References

Biraimah, K. 1993. The non-neutrality of educational computer software. Computers and Education 20 / 4: 283 – 290

Buzbee, L. 2014. Blackboard: A Personal History of the Classroom. Minneapolis: Graywolf Press

Chomsky, N. 2012. The Purpose of Education (video). Learning Without Frontiers Conference. https://www.youtube.com/watch?v=DdNAUJWJN08

Criado Perez, C. 2019. Invisible Women. London: Chatto & Windus

Fox, R. 2001. Technological neutrality and practice in higher education. In A. Herrmann and M. M. Kulski (Eds), Expanding Horizons in Teaching and Learning. Proceedings of the 10th Annual Teaching Learning Forum, 7-9 February 2001. Perth: Curtin University of Technology. http://clt.curtin.edu.au/events/conferences/tlf/tlf2001/fox.html

Laanpere, M., Poldoja, H. & Kikkas, K. 2004. The second thoughts about pedagogical neutrality of LMS. Proceedings of IEEE International Conference on Advanced Learning Technologies, 2004. https://ieeexplore.ieee.org/abstract/document/1357664

Lane, L. 2009. Insidious pedagogy: How course management systems impact teaching. First Monday, 14(10). https://firstmonday.org/ojs/index.php/fm/article/view/2530/2303Lane

Miller, A.E., MacDougall, J.D., Tarnopolsky, M. A. & Sale, D.G. 1993. ‘Gender differences in strength and muscle fiber characteristics’ European Journal of Applied Physiology and Occupational Physiology. 66(3): 254-62 https://www.ncbi.nlm.nih.gov/pubmed/8477683

Noble, D. D. 1991. The Classroom Arsenal. Abingdon, Oxon.: Routledge

Omotoyinbo, D. W. & Omotoyinbo, F. R. 2016. Educational Technology and Value Neutrality. Societal Studies, 8 / 2: 163 – 179 https://www3.mruni.eu/ojs/societal-studies/article/view/4652/4276

O’Neil, C. 2016. Weapons of Math Destruction. London: Penguin

Sundström, P. Interpreting the Notion that Technology is Value Neutral. Medicine, Health Care and Philosophy 1, 1998: 42-44

Tatman, R. 2017. ‘Gender and Dialect Bias in YouTube’s Automatic Captions’ Proceedings of the First Workshop on Ethics in Natural Language Processing, pp. 53–59 http://www.ethicsinnlp.org/workshop/pdf/EthNLP06.pdf

Wang, C. & Cai, D. 2017. ‘Hand tool handle design based on hand measurements’ MATEC Web of Conferences 119, 01044 (2017) https://www.matec-conferences.org/articles/matecconf/pdf/2017/33/matecconf_imeti2017_01044.pdf

Winner, L. 1980. Do Artifacts have Politics? Daedalus 109 / 1: 121 – 136

Zhao, Y, Alvarez-Torres, M. J., Smith, B. & Tan, H. S. 2004. The Non-neutrality of Technology: a Theoretical Analysis and Empirical Study of Computer Mediated Communication Technologies. Journal of Educational Computing Research 30 (1 &2): 23 – 55

When the startup, AltSchool, was founded in 2013 by Max Ventilla, the former head of personalization at Google, it quickly drew the attention of venture capitalists and within a few years had raised $174 million from the likes of the Zuckerberg Foundation, Peter Thiel, Laurene Powell Jobs and Pierre Omidyar. It garnered gushing articles in a fawning edtech press which enthused about ‘how successful students can be when they learn in small, personalized communities that champion project-based learning, guided by educators who get a say in the technology they use’. It promised ‘a personalized learning approach that would far surpass the standardized education most kids receive’.

altschoolVentilla was an impressive money-raiser who used, and appeared to believe, every cliché in the edTech sales manual. Dressed in regulation jeans, polo shirt and fleece, he claimed that schools in America were ‘stuck in an industrial-age model, [which] has been in steady decline for the last century’ . What he offered, instead, was a learner-centred, project-based curriculum providing real-world lessons. There was a focus on social-emotional learning activities and critical thinking was vital.

The key to the approach was technology. From the start, software developers, engineers and researchers worked alongside teachers everyday, ‘constantly tweaking the Personalized Learning Plan, which shows students their assignments for each day and helps teachers keep track of and assess student’s learning’. There were tablets for pre-schoolers, laptops for older kids and wall-mounted cameras to record the lessons. There were, of course, Khan Academy videos. Ventilla explained that “we start with a representation of each child”, and even though “the vast majority of the learning should happen non-digitally”, the child’s habits and preferences gets converted into data, “a digital representation of the important things that relate to that child’s learning, not just their academic learning but also their non-academic learning. Everything logistic that goes into setting up the experience for them, whether it’s who has permission to pick them up or their allergy information. You name it.” And just like Netflix matches us to TV shows, “If you have that accurate and actionable representation for each child, now you can start to personalize the whole experience for that child. You can create that kind of loop you described where because we can represent a child well, we can match them to the right experiences.”

AltSchool seemed to offer the possibility of doing something noble, of transforming education, ‘bringing it into the digital age’, and, at the same time, a healthy return on investors’ money. Expanding rapidly, nine AltSchool microschools were opened in New York and the Bay Area, and plans were afoot for further expansion in Chicago. But, by then, it was already clear that something was going wrong. Five of the schools were closed before they had really got started and the attrition rate in some classrooms had reached about 30%. Revenue in 2018 was only $7 million and there were few buyers for the AltSchool platform. Quoting once more from the edTech bible, Ventilla explained the situation: ‘Our whole strategy is to spend more than we make,’ he says. Since software is expensive to develop and cheap to distribute, the losses, he believes, will turn into steep profits once AltSchool refines its product and lands enough customers.

The problems were many and apparent. Some of the buildings were simply not appropriate for schools, with no playgrounds or gyms, malfunctioning toilets, among other issues. Parents were becoming unhappy and accused AltSchool of putting ‘its ambitions as a tech company above its responsibility to teach their children. […] We kind of came to the conclusion that, really, AltSchool as a school was kind of a front for what Max really wants to do, which is develop software that he’s selling,’ a parent of a former AltSchool student told Business Insider. ‘We had really mediocre educators using technology as a crutch,’ said one father who transferred his child to a different private school after two years at AltSchool. […] We learned that it’s almost impossible to really customize the learning experience for each kid.’ Some parents began to wonder whether AltSchool had enticed families into its program merely to extract data from their children, then toss them aside?

With the benefit of hindsight, it would seem that the accusations were hardly unfair. In June of this year, AltSchool announced that its four remaining schools would be operated by a new partner, Higher Ground Education (a well-funded startup founded in 2016 which promotes and ‘modernises’ Montessori education). Meanwhile, AltSchool has been rebranded as Altitude Learning, focusing its ‘resources on the development and expansion of its personalized learning platform’ for licensing to other schools across the country.

Quoting once more from the edTech sales manual, Ventilla has said that education should drive the tech, not the other way round. Not so many years earlier, before starting AltSchool, Ventilla also said that he had read two dozen books on education and emerged a fan of Sir Ken Robinson. He had no experience as a teacher or as an educational administrator. Instead, he had ‘extensive knowledge of networks, and he understood the kinds of insights that can be gleaned from big data’.

It’s international ELT conference season again, with TESOL Chicago having just come to a close and IATEFL Brighton soon to start. I decided to take a look at how the subject of personalized learning will be covered at the second of these. Taking the conference programme , I trawled through looking for references to my topic.

Jing_word_cloudMy first question was: how do conference presenters feel about personalised learning? One way of finding out is by looking at the adjectives that are found in close proximity. This is what you get.

The overall enthusiasm is even clearer when the contexts are looked at more closely. Here are a few examples:

  • inspiring assessment, personalising learning
  • personalised training can contribute to professionalism and […] spark ideas for teacher trainers
  • a personalised educational experience that ultimately improves learner outcomes
  • personalised teacher development: is it achievable?

Particularly striking is the complete absence of anything that suggests that personalized learning might not be a ‘good thing’. The assumption throughout is that personalized learning is desirable and the only question that is asked is how it can be achieved. Unfortunately (and however much we might like to believe that it is a ‘good thing’), there is a serious lack of research evidence which demonstrates that this is the case. I have written about this here and here and here . For a useful summary of the current situation, see Benjamin Riley’s article where he writes that ‘it seems wise to ask what evidence we presently have that personalized learning works. Answer: Virtually none. One remarkable aspect of the personalized-learning craze is how quickly the concept has spread despite the almost total absence of rigorous research in support of it, at least thus far.’

Given that personalized learning can mean so many things and given the fact that people do not have space to define their terms in their conference abstracts, it is interesting to see what other aspects of language learning / teaching it is associated with. The four main areas are as follows (in alphabetical order):

  • assessment (especially formative assessment) / learning outcomes
  • continuous professional development
  • learner autonomy
  • technology / blended learning

The IATEFL TD SIG would appear to be one of the main promoters of personalized learning (or personalized teacher development) with a one-day pre-conference event entitled ‘Personalised teacher development – is it achievable?’ and a ‘showcase’ forum entitled ‘Forum on Effective & personalised: the holy grail of CPD’. Amusingly (but coincidentally, I suppose), the forum takes place in the ‘Cambridge room’ (see below).

I can understand why the SIG organisers may have chosen this focus. It’s something of a hot topic, and getting hotter. For example:

  • Cambridge University Press has identified personalization as one of the ‘six key principles of effective teacher development programmes’ and is offering tailor-made teacher development programmes for institutions.
  • NILE and Macmillan recently launched a partnership whose brief is to ‘curate personalised professional development with an appropriate mix of ‘formal’ and ‘informal’ learning delivered online, blended and face to face’.
  • Pearson has developed the Pearson’s Teacher Development Interactive (TDI) – ‘an interactive online course to train and certify teachers to deliver effective instruction in English as a foreign language […] You can complete each module on your own time, at your own pace from anywhere you have access to the internet.’

These examples do not, of course, provide any explanation for why personalized learning is a hot topic, but the answer to that is simple. Money. Billions and billions, and if you want a breakdown, have a look at the appendix of Monica Bulger’s report, ‘Personalized Learning: The Conversations We’re Not Having’ . Starting with Microsoft and the Gates Foundation plus Facebook and the Chan / Zuckerberg Foundation, dozens of venture philanthropists have thrown unimaginable sums of money at the idea of personalized learning. They have backed up their cash with powerful lobbying and their message has got through. Consent has been successfully manufactured.

PearsonOne of the most significant players in this field is Pearson, who have long been one of the most visible promoters of personalized learning (see the screen capture). At IATEFL, two of the ten conference abstracts which include the word ‘personalized’ are directly sponsored by Pearson. Pearson actually have ten presentations they have directly sponsored or are very closely associated with. Many of these do not refer to personalized learning in the abstract, but would presumably do so in the presentations themselves. There is, for example, a report on a professional development programme in Brazil using TDI (see above). There are two talks about the GSE, described as a tool ‘used to provide a personalised view of students’ language’. The marketing intent is clear: Pearson is to be associated with personalized learning (which is, in turn, associated with a variety of tech tools) – they even have a VP of data analytics, data science and personalized learning.

But the direct funding of the message is probably less important these days than the reinforcement, by those with no vested interests, of the set of beliefs, the ideology, which underpin the selling of personalized learning products. According to this script, personalized learning can promote creativity, empowerment, inclusiveness and preparedness for the real world of work. It sets itself up in opposition to lockstep and factory models of education, and sets learners free as consumers in a world of educational choice. It is a message with which it is hard for many of us to disagree.

manufacturing consentIt is also a marvellous example of propaganda, of the way that consent is manufactured. (If you haven’t read it yet, it’s probably time to read Herman and Chomsky’s ‘Manufacturing Consent: The Political Economy of the Mass Media’.) An excellent account of the way that consent for personalized learning has been manufactured can be found at Benjamin Doxtdator’s blog .

So, a hot topic it is, and its multiple inclusion in the conference programme will no doubt be welcomed by those who are selling ‘personalized’ products. It must be very satisfying to see how normalised the term has become, how it’s no longer necessary to spend too much on promoting the idea, how it’s so associated with technology, (formative) assessment, autonomy and teacher development … since others are doing it for you.

by Philip Kerr & Andrew Wickham

from IATEFL 2016 Birmingham Conference Selections (ed. Tania Pattison) Faversham, Kent: IATEFL pp. 75 – 78

ELT publishing, international language testing and private language schools are all industries: products are produced, bought and sold for profit. English language teaching (ELT) is not. It is an umbrella term that is used to describe a range of activities, some of which are industries, and some of which (such as English teaching in high schools around the world) might better be described as public services. ELT, like education more generally, is, nevertheless, often referred to as an ‘industry’.

Education in a neoliberal world

The framing of ELT as an industry is both a reflection of how we understand the term and a force that shapes our understanding. Associated with the idea of ‘industry’ is a constellation of other ideas and words (such as efficacy, productivity, privatization, marketization, consumerization, digitalization and globalization) which become a part of ELT once it is framed as an industry. Repeated often enough, ‘ELT as an industry’ can become a metaphor that we think and live by. Those activities that fall under the ELT umbrella, but which are not industries, become associated with the desirability of industrial practices through such discourse.

The shift from education, seen as a public service, to educational managerialism (where education is seen in industrial terms with a focus on efficiency, free market competition, privatization and a view of students as customers) can be traced to the 1980s and 1990s (Gewirtz, 2001). In 1999, under pressure from developed economies, the General Agreement on Trade in Services (GATS) transformed education into a commodity that could be traded like any other in the marketplace (Robertson, 2006). The global industrialisation and privatization of education continues to be promoted by transnational organisations (such as the World Bank and the OECD), well-funded free-market think-tanks (such as the Cato Institute), philanthro-capitalist foundations (such as the Gates Foundation) and educational businesses (such as Pearson) (Ball, 2012).

Efficacy and learning outcomes

Managerialist approaches to education require educational products and services to be measured and compared. In ELT, the most visible manifestation of this requirement is the current ubiquity of learning outcomes. Contemporary coursebooks are full of ‘can-do’ statements, although these are not necessarily of any value to anyone. Examples from one unit of one best-selling course include ‘Now I can understand advice people give about hotels’ and ‘Now I can read an article about unique hotels’ (McCarthy et al. 2014: 74). However, in a world where accountability is paramount, they are deemed indispensable. The problem from a pedagogical perspective is that teaching input does not necessarily equate with learning uptake. Indeed, there is no reason why it should.

Drawing on the Common European Framework of Reference for Languages (CEFR) for inspiration, new performance scales have emerged in recent years. These include the Cambridge English Scale and the Pearson Global Scale of English. Moving away from the broad six categories of the CEFR, such scales permit finer-grained measurement and we now see individual vocabulary and grammar items tagged to levels. Whilst such initiatives undoubtedly support measurements of efficacy, the problem from a pedagogical perspective is that they assume that language learning is linear and incremental, as opposed to complex and jagged.

Given the importance accorded to the measurement of language learning (or what might pass for language learning), it is unsurprising that attention is shifting towards the measurement of what is probably the most important factor impacting on learning: the teaching. Teacher competency scales have been developed by Cambridge Assessment, the British Council and EAQUALS (Evaluation and Accreditation of Quality Language Services), among others.

The backwash effects of the deployment of such scales are yet to be fully experienced, but the likely increase in the perception of both language learning and teacher learning as the synthesis of granularised ‘bits of knowledge’ is cause for concern.

Digital technology

Digital technology may offer advantages to both English language teachers and learners, but its rapid growth in language learning is the result, primarily but not exclusively, of the way it has been promoted by those who stand to gain financially. In education, generally, and in English language teaching, more specifically, advocacy of the privatization of education is always accompanied by advocacy of digitalization. The global market for digital English language learning products was reported to be $2.8 billion in 2015 and is predicted to reach $3.8 billion by 2020 (Ambient Insight, 2016).

In tandem with the increased interest in measuring learning outcomes, there is fierce competition in the market for high-stakes examinations, and these are increasingly digitally delivered and marked. In the face of this competition and in a climate of digital disruption, companies like Pearson and Cambridge English are developing business models of vertical integration where they can provide and sell everything from placement testing, to courseware (either print or delivered through an LMS), teaching, assessment and teacher training. Huge investments are being made in pursuit of such models. Pearson, for example, recently bought GlobalEnglish, Wall Street English, and set up a partnership with Busuu, thus covering all aspects of language learning from resources provision and publishing to off- and online training delivery.

As regards assessment, the most recent adult coursebook from Cambridge University Press (in collaboration with Cambridge English Language Assessment), ‘Empower’ (Doff, et. Al, 2015) sells itself on a combination of course material with integrated, validated assessment.

Besides its potential for scalability (and therefore greater profit margins), the appeal (to some) of platform-delivered English language instruction is that it facilitates assessment that is much finer-grained and actionable in real time. Digitization and testing go hand in hand.

Few English language teachers have been unaffected by the move towards digital. In the state sectors, large-scale digitization initiatives (such as the distribution of laptops for educational purposes, the installation of interactive whiteboards, the move towards blended models of instruction or the move away from printed coursebooks) are becoming commonplace. In the private sectors, online (or partially online) language schools are taking market share from the traditional bricks-and-mortar institutions.

These changes have entailed modifications to the skill-sets that teachers need to have. Two announcements at this conference reflect this shift. First of all, Cambridge English launched their ‘Digital Framework for Teachers’, a matrix of six broad competency areas organised into four levels of proficiency. Secondly, Aqueduto, the Association for Quality Education and Training Online, was launched, setting itself up as an accreditation body for online or blended teacher training courses.

Teachers’ pay and conditions

In the United States, and likely soon in the UK, the move towards privatization is accompanied by an overt attack on teachers’ unions, rights, pay and conditions (Selwyn, 2014). As English language teaching in both public and private sectors is commodified and marketized it is no surprise to find that the drive to bring down costs has a negative impact on teachers worldwide. Gwynt (2015), for example, catalogues cuts in funding, large-scale redundancies, a narrowing of the curriculum, intensified workloads (including the need to comply with ‘quality control measures’), the deskilling of teachers, dilapidated buildings, minimal resources and low morale in an ESOL department in one British further education college. In France, a large-scale study by Wickham, Cagnol, Wright and Oldmeadow (Linguaid, 2015; Wright, 2016) found that EFL teachers in the very competitive private sector typically had multiple employers, limited or no job security, limited sick pay and holiday pay, very little training and low hourly rates that were deteriorating. One of the principle drivers of the pressure on salaries is the rise of online training delivery through Skype and other online platforms, using offshore teachers in low-cost countries such as the Philippines. This type of training represents 15% in value and up to 25% in volume of all language training in the French corporate sector and is developing fast in emerging countries. These examples are illustrative of a broad global trend.

Implications

Given the current climate, teachers will benefit from closer networking with fellow professionals in order, not least, to be aware of the rapidly changing landscape. It is likely that they will need to develop and extend their skill sets (especially their online skills and visibility and their specialised knowledge), to differentiate themselves from competitors and to be able to demonstrate that they are in tune with current demands. More generally, it is important to recognise that current trends have yet to run their full course. Conditions for teachers are likely to deteriorate further before they improve. More than ever before, teachers who want to have any kind of influence on the way that marketization and industrialization are shaping their working lives will need to do so collectively.

References

Ambient Insight. 2016. The 2015-2020 Worldwide Digital English Language Learning Market. http://www.ambientinsight.com/Resources/Documents/AmbientInsight_2015-2020_Worldwide_Digital_English_Market_Sample.pdf

Ball, S. J. 2012. Global Education Inc. Abingdon, Oxon.: Routledge

Doff, A., Thaine, C., Puchta, H., Stranks, J. and P. Lewis-Jones 2015. Empower. Cambridge: Cambridge University Press

Gewirtz, S. 2001. The Managerial School: Post-welfarism and Social Justice in Education. Abingdon, Oxon.: Routledge

Gwynt, W. 2015. ‘The effects of policy changes on ESOL’. Language Issues 26 / 2: 58 – 60

McCarthy, M., McCarten, J. and H. Sandiford 2014. Touchstone 2 Student’s Book Second Edition. Cambridge: Cambridge University Press

Linguaid, 2015. Le Marché de la Formation Langues à l’Heure de la Mondialisation. Guildford: Linguaid

Robertson, S. L. 2006. ‘Globalisation, GATS and trading in education services.’ published by the Centre for Globalisation, Education and Societies, University of Bristol, Bristol BS8 1JA, UK at http://www.bris.ac.uk/education/people/academicStaff/edslr/publications/04slr

Selwyn, N. 2014. Distrusting Educational Technology. New York: Routledge

Wright, R. 2016. ‘My teacher is rich … or not!’ English Teaching Professional 103: 54 – 56