Posts Tagged ‘universities’

Colloquium

At the beginning of March, I’ll be going to Cambridge to take part in a Digital Learning Colloquium (for more information about the event, see here ). One of the questions that will be explored is how research might contribute to the development of digital language learning. In this, the first of two posts on the subject, I’ll be taking a broad overview of the current state of play in edtech research.

I try my best to keep up to date with research. Of the main journals, there are Language Learning and Technology, which is open access; CALICO, which offers quite a lot of open access material; and reCALL, which is the most restricted in terms of access of the three. But there is something deeply frustrating about most of this research, and this is what I want to explore in these posts. More often than not, research articles end with a call for more research. And more often than not, I find myself saying ‘Please, no, not more research like this!’

First, though, I would like to turn to a more reader-friendly source of research findings. Systematic reviews are, basically literature reviews which can save people like me from having to plough through endless papers on similar subjects, all of which contain the same (or similar) literature review in the opening sections. If only there were more of them. Others agree with me: the conclusion of one systematic review of learning and teaching with technology in higher education (Lillejord et al., 2018) was that more systematic reviews were needed.

Last year saw the publication of a systematic review of research on artificial intelligence applications in higher education (Zawacki-Richter, et al., 2019) which caught my eye. The first thing that struck me about this review was that ‘out of 2656 initially identified publications for the period between 2007 and 2018, 146 articles were included for final synthesis’. In other words, only just over 5% of the research was considered worthy of inclusion.

The review did not paint a very pretty picture of the current state of AIEd research. As the second part of the title of this review (‘Where are the educators?’) makes clear, the research, taken as a whole, showed a ‘weak connection to theoretical pedagogical perspectives’. This is not entirely surprising. As Bates (2019) has noted: ‘since AI tends to be developed by computer scientists, they tend to use models of learning based on how computers or computer networks work (since of course it will be a computer that has to operate the AI). As a result, such AI applications tend to adopt a very behaviourist model of learning: present / test / feedback.’ More generally, it is clear that technology adoption (and research) is being driven by technology enthusiasts, with insufficient expertise in education. The danger is that edtech developers ‘will simply ‘discover’ new ways to teach poorly and perpetuate erroneous ideas about teaching and learning’ (Lynch, 2017).

This, then, is the first of my checklist of things that, collectively, researchers need to do to improve the value of their work. The rest of this list is drawn from observations mostly, but not exclusively, from the authors of systematic reviews, and mostly come from reviews of general edtech research. In the next blog post, I’ll look more closely at a recent collection of ELT edtech research (Mavridi & Saumell, 2020) to see how it measures up.

1 Make sure your research is adequately informed by educational research outside the field of edtech

Unproblematised behaviourist assumptions about the nature of learning are all too frequent. References to learning styles are still fairly common. The most frequently investigated skill that is considered in the context of edtech is critical thinking (Sosa Neira, et al., 2017), but this is rarely defined and almost never problematized, despite a broad literature that questions the construct.

2 Adopt a sceptical attitude from the outset

Know your history. Decades of technological innovation in education have shown precious little in the way of educational gains and, more than anything else, have taught us that we need to be sceptical from the outset. ‘Enthusiasm and praise that are directed towards ‘virtual education, ‘school 2.0’, ‘e-learning and the like’ (Selwyn, 2014: vii) are indications that the lessons of the past have not been sufficiently absorbed (Levy, 2016: 102). The phrase ‘exciting potential’, for example, should be banned from all edtech research. See, for example, a ‘state-of-the-art analysis of chatbots in education’ (Winkler & Söllner, 2018), which has nothing to conclude but ‘exciting potential’. Potential is fine (indeed, it is perhaps the only thing that research can unambiguously demonstrate – see section 3 below), but can we try to be a little more grown-up about things?

3 Know what you are measuring

Measuring learning outcomes is tricky, to say the least, but it’s understandable that researchers should try to focus on them. Unfortunately, ‘the vast array of literature involving learning technology evaluation makes it challenging to acquire an accurate sense of the different aspects of learning that are evaluated, and the possible approaches that can be used to evaluate them’ (Lai & Bower, 2019). Metrics such as student grades are hard to interpret, not least because of the large number of variables and the danger of many things being conflated in one score. Equally, or possibly even more, problematic, are self-reporting measures which are rarely robust. It seems that surveys are the most widely used instrument in qualitative research (Sosa Neira, et al., 2017), but these will tell us little or nothing when used for short-term interventions (see point 5 below).

4 Ensure that the sample size is big enough to mean something

In most of the research into digital technology in education that was analysed in a literature review carried out for the Scottish government (ICF Consulting Services Ltd, 2015), there were only ‘small numbers of learners or teachers or schools’.

5 Privilege longitudinal studies over short-term projects

The Scottish government literature review (ICF Consulting Services Ltd, 2015), also noted that ‘most studies that attempt to measure any outcomes focus on short and medium term outcomes’. The fact that the use of a particular technology has some sort of impact over the short or medium term tells us very little of value. Unless there is very good reason to suspect the contrary, we should assume that it is a novelty effect that has been captured (Levy, 2016: 102).

6 Don’t forget the content

The starting point of much edtech research is the technology, but most edtech, whether it’s a flashcard app or a full-blown Moodle course, has content. Research reports rarely give details of this content, assuming perhaps that it’s just fine, and all that’s needed is a little tech to ‘present learners with the ‘right’ content at the ‘right’ time’ (Lynch, 2017). It’s a foolish assumption. Take a random educational app from the Play Store, a random MOOC or whatever, and the chances are you’ll find it’s crap.

7 Avoid anecdotal accounts of technology use in quasi-experiments as the basis of a ‘research article’

Control (i.e technology-free) groups may not always be possible but without them, we’re unlikely to learn much from a single study. What would, however, be extremely useful would be a large, collated collection of such action-research projects, using the same or similar technology, in a variety of settings. There is a marked absence of this kind of work.

8 Enough already of higher education contexts

Researchers typically work in universities where they have captive students who they can carry out research on. But we have a problem here. The systematic review of Lundin et al (2018), for example, found that ‘studies on flipped classrooms are dominated by studies in the higher education sector’ (besides lacking anchors in learning theory or instructional design). With some urgency, primary and secondary contexts need to be investigated in more detail, not just regarding flipped learning.

9 Be critical

Very little edtech research considers the downsides of edtech adoption. Online safety, privacy and data security are hardly peripheral issues, especially with younger learners. Ignoring them won’t make them go away.

More research?

So do we need more research? For me, two things stand out. We might benefit more from, firstly, a different kind of research, and, secondly, more syntheses of the work that has already been done. Although I will probably continue to dip into the pot-pourri of articles published in the main CALL journals, I’m looking forward to a change at the CALICO journal. From September of this year, one issue a year will be thematic, with a lead article written by established researchers which will ‘first discuss in broad terms what has been accomplished in the relevant subfield of CALL. It should then outline which questions have been answered to our satisfaction and what evidence there is to support these conclusions. Finally, this article should pose a “soft” research agenda that can guide researchers interested in pursuing empirical work in this area’. This will be followed by two or three empirical pieces that ‘specifically reflect the research agenda, methodologies, and other suggestions laid out in the lead article’.

But I think I’ll still have a soft spot for some of the other journals that are coyer about their impact factor and that can be freely accessed. How else would I discover (it would be too mean to give the references here) that ‘the effective use of new technologies improves learners’ language learning skills’? Presumably, the ineffective use of new technologies has the opposite effect? Or that ‘the application of modern technology represents a significant advance in contemporary English language teaching methods’?

References

Bates, A. W. (2019). Teaching in a Digital Age Second Edition. Vancouver, B.C.: Tony Bates Associates Ltd. Retrieved from https://pressbooks.bccampus.ca/teachinginadigitalagev2/

ICF Consulting Services Ltd (2015). Literature Review on the Impact of Digital Technology on Learning and Teaching. Edinburgh: The Scottish Government. https://dera.ioe.ac.uk/24843/1/00489224.pdf

Lai, J.W.M. & Bower, M. (2019). How is the use of technology in education evaluated? A systematic review. Computers & Education, 133(1), 27-42. Elsevier Ltd. Retrieved January 14, 2020 from https://www.learntechlib.org/p/207137/

Levy, M. 2016. Researching in language learning and technology. In Farr, F. & Murray, L. (Eds.) The Routledge Handbook of Language Learning and Technology. Abingdon, Oxon.: Routledge. pp.101 – 114

Lillejord S., Børte K., Nesje K. & Ruud E. (2018). Learning and teaching with technology in higher education – a systematic review. Oslo: Knowledge Centre for Education https://www.forskningsradet.no/siteassets/publikasjoner/1254035532334.pdf

Lundin, M., Bergviken Rensfeldt, A., Hillman, T. et al. (2018). Higher education dominance and siloed knowledge: a systematic review of flipped classroom research. International Journal of Educational Technology in Higher Education 15, 20 (2018) doi:10.1186/s41239-018-0101-6

Lynch, J. (2017). How AI Will Destroy Education. Medium, November 13, 2017. https://buzzrobot.com/how-ai-will-destroy-education-20053b7b88a6

Mavridi, S. & Saumell, V. (Eds.) (2020). Digital Innovations and Research in Language Learning. Faversham, Kent: IATEFL

Selwyn, N. (2014). Distrusting Educational Technology. New York: Routledge

Sosa Neira, E. A., Salinas, J. and de Benito Crosetti, B. (2017). Emerging Technologies (ETs) in Education: A Systematic Review of the Literature Published between 2006 and 2016. International Journal of Emerging Technologies in Education, 12 (5). https://online-journals.org/index.php/i-jet/article/view/6939

Winkler, R. & Söllner, M. (2018): Unleashing the Potential of Chatbots in Education: A State-Of-The-Art Analysis. In: Academy of Management Annual Meeting (AOM). Chicago, USA. https://www.alexandria.unisg.ch/254848/1/JML_699.pdf

Zawacki-Richter, O., Bond, M., Marin, V. I. And Gouverneur, F. (2019). Systematic review of research on artificial intelligence applications in higher education – where are the educators? International Journal of Educational Technology in Higher Education 2019

It’s a good time to be in Turkey if you have digital ELT products to sell. Not so good if you happen to be an English language learner. This post takes a look at both sides of the Turkish lira.

OUP, probably the most significant of the big ELT publishers in Turkey, recorded ‘an outstanding performance’ in the country in the last financial year, making it their 5th largest ELT market. OUP’s annual report for 2013 – 2014 describes the particularly strong demand for digital products and services, a demand which is now influencing OUP’s global strategy for digital resources. When asked about the future of ELT, Peter Marshall , Managing Director of OUP’s ELT Division, suggested that Turkey was a country that could point us in the direction of an answer to the question. Marshall and OUP will be hoping that OUP’s recently launched Digital Learning Platform (DLP) ‘for the global distribution of adult and secondary ELT materials’ will be an important part of that future, in Turkey and elsewhere. I can’t think of any good reason for doubting their belief.

tbl-ipad1OUP aren’t the only ones eagerly checking the pound-lira exchange rates. For the last year, CUP also reported ‘significant sales successes’ in Turkey in their annual report . For CUP, too, it was a year in which digital development has been ‘a top priority’. CUP’s Turkish success story has been primarily driven by a deal with Anadolu University (more about this below) to provide ‘a print and online solution to train 1.7 million students’ using their Touchstone course. This was the biggest single sale in CUP’s history and has inspired publishers, both within CUP and outside, to attempt to emulate the deal. The new blended products will, of course, be adaptive.

Just how big is the Turkish digital ELT pie? According to a 2014 report from Ambient Insight , revenues from digital ELT products reached $32.0 million in 2013. They are forecast to more than double to $72.6 million in 2018. This is a growth rate of 17.8%, a rate which is practically unbeatable in any large economy, and Turkey is the 17th largest economy in the world, according to World Bank statistics .

So, what makes Turkey special?

  • Turkey has a large and young population that is growing by about 1.4% each year, which is equivalent to approximately 1 million people. According to the Turkish Ministry of Education, there are currently about 5.5 million students enrolled in upper-secondary schools. Significant growth in numbers is certain.
  • Turkey is currently in the middle of a government-sponsored $990 million project to increase the level of English proficiency in schools. The government’s target is to position the country as one of the top ten global economies by 2023, the centenary of the Turkish Republic, and it believes that this position will be more reachable if it has a population with the requisite foreign language (i.e. English) skills. As part of this project, the government has begun to introduce English in the 1st grade (previously it was in the 4th grade).
  • The level of English in Turkey is famously low and has been described as a ‘national weakness’. In October/November 2011, the Turkish research institute SETA and the Turkish Ministry for Youth and Sports conducted a large survey across Turkey of 10,174 young citizens, aged 15 to 29. The result was sobering: 59 per cent of the young people said they “did not know any foreign language.” A recent British Council report (2013) found the competence level in English of most (90+%) students across Turkey was evidenced as rudimentary – even after 1000+ hours (estimated at end of Grade 12) of English classes. This is, of course, good news for vendors of English language learning / teaching materials.
  • Turkey has launched one of the world’s largest educational technology projects: the FATIH Project (The Movement to Enhance Opportunities and Improve Technology). One of its objectives is to provide tablets for every student between grades 5 and 12. At the same time, according to the Ambient report , the intention is to ‘replace all print-based textbooks with digital content (both eTextbooks and online courses).’
  • Purchasing power in Turkey is concentrated in a relatively small number of hands, with the government as the most important player. Institutions are often very large. Anadolu University, for example, is the second largest university in the world, with over 2 million students, most of whom are studying in virtual classrooms. There are two important consequences of this. Firstly, it makes scalable, big-data-driven LMS-delivered courses with adaptive software a more attractive proposition to purchasers. Secondly, it facilitates the B2B sales model that is now preferred by vendors (including the big ELT publishers).
  • Turkey also has a ‘burgeoning private education sector’, according to Peter Marshall, and a thriving English language school industry. According to Ambient ‘commercial English language learning in Turkey is a $400 million industry with over 600 private schools across the country’. Many of these are grouped into large chains (see the bullet point above).
  • Turkey is also ‘in the vanguard of the adoption of educational technology in ELT’, according to Peter Marshall. With 36 million internet users, the 5th largest internet population in Europe, and the 3rd highest online engagement in Europe, measured by time spent online, (reported by Sina Afra ), the country’s enthusiasm for educational technology is not surprising. Ambient reports that ‘the growth rate for mobile English educational apps is 27.3%’. This enthusiasm is reflected in Turkey’s thriving ELT conference scene. The most popular conference themes and conference presentations are concerned with edtech. A keynote speech by Esat Uğurlu at the ISTEK schools 3rd international ELT conference at Yeditepe in April 2013 gives a flavour of the current interests. The talk was entitled ‘E-Learning: There is nothing to be afraid of and plenty to discover’.

All of the above makes Turkey a good place to be if you’re selling digital ELT products, even though the competition is pretty fierce. If your product isn’t adaptive, personalized and gamified, you may as well not bother.

What impact will all this have on Turkey’s English language learners? A report co-produced by TEPAV (the Economic Policy Research Foundation of Turkey) and the British Council in November 2013 suggests some of the answers, at least in the school population. The report  is entitled ‘Turkey National Needs Assessment of State School English Language Teaching’ and its Executive Summary is brutally frank in its analysis of the low achievements in English language learning in the country. It states:

The teaching of English as a subject and not a language of communication was observed in all schools visited. This grammar-based approach was identified as the first of five main factors that, in the opinion of this report, lead to the failure of Turkish students to speak/ understand English on graduation from High School, despite having received an estimated 1000+ hours of classroom instruction.

In all classes observed, students fail to learn how to communicate and function independently in English. Instead, the present teacher-centric, classroom practice focuses on students learning how to answer teachers’ questions (where there is only one, textbook-type ‘right’ answer), how to complete written exercises in a textbook, and how to pass a grammar-based test. Thus grammar-based exams/grammar tests (with right/wrong answers) drive the teaching and learning process from Grade 4 onwards. This type of classroom practice dominates all English lessons and is presented as the second causal factor with respect to the failure of Turkish students to speak/understand English.

The problem, in other words, is the curriculum and the teaching. In its recommendations, the report makes this crystal clear. Priority needs to be given to developing a revised curriculum and ‘a comprehensive and sustainable system of in-service teacher training for English teachers’. Curriculum renewal and programmes of teacher training / development are the necessary prerequisites for the successful implementation of a programme of educational digitalization. Unfortunately, research has shown again and again that these take a long time and outcomes are difficult to predict in advance.

By going for digitalization first, Turkey is taking a huge risk. What LMSs, adaptive software and most apps do best is the teaching of language knowledge (grammar and vocabulary), not the provision of opportunities for communicative practice (for which there is currently no shortage of opportunity … it is just that these opportunities are not being taken). There is a real danger, therefore, that the technology will push learning priorities in precisely the opposite direction to that which is needed. Without significant investments in curriculum reform and teacher training, how likely is it that the transmission-oriented culture of English language teaching and learning will change?

Even if the money for curriculum reform and teacher training were found, it is also highly unlikely that effective country-wide approaches to blended learning for English would develop before the current generation of tablets and their accompanying content become obsolete.

Sadly, the probability is, once more, that educational technology will be a problem-changer, even a problem-magnifier, rather than a problem-solver. I’d love to be wrong.

Adaptive learning is a product to be sold. How?

1 Individualised learning

In the vast majority of contexts, language teaching is tied to a ‘one-size-fits-all’ model. This is manifested in institutional and national syllabuses which provide lists of structures and / or competences that all students must master within a given period of time. It is usually actualized in the use of coursebooks, often designed for ‘global markets’. Reaction against this model has been common currency for some time, and has led to a range of suggestions for alternative approaches (such as DOGME), none of which have really caught on. The advocates of adaptive learning programs have tapped into this zeitgeist and promise ‘truly personalized learning’. Atomico, a venture capital company that focuses on consumer technologies, and a major investor in Knewton, describes the promise of adaptive learning in the following terms: ‘Imagine lessons that adapt on-the-fly to the way in which an individual learns, and powerful predictive analytics that help teachers differentiate instruction and understand what each student needs to work on and why[1].’

This is a seductive message and is often framed in such a way that disagreement seems impossible. A post on one well-respected blog, eltjam, which focuses on educational technology in language learning, argued the case for adaptive learning very strongly in July 2013: ‘Adaptive Learning is a methodology that is geared towards creating a learning experience that is unique to each individual learner through the intervention of computer software. Rather than viewing learners as a homogenous collective with more or less identical preferences, abilities, contexts and objectives who are shepherded through a glossy textbook with static activities/topics, AL attempts to tap into the rich meta-data that is constantly being generated by learners (and disregarded by educators) during the learning process. Rather than pushing a course book at a class full of learners and hoping that it will (somehow) miraculously appeal to them all in a compelling, salubrious way, AL demonstrates that the content of a particular course would be more beneficial if it were dynamic and interactive. When there are as many responses, ideas, personalities and abilities as there are learners in the room, why wouldn’t you ensure that the content was able to map itself to them, rather than the other way around?[2]

Indeed. But it all depends on what, precisely, the content is – a point I will return to in a later post. For the time being, it is worth noting the prominence that this message is given in the promotional discourse. It is a message that is primarily directed at teachers. It is more than a little disingenuous, however, because teachers are not the primary targets of the promotional discourse, for the simple reason that they are not the ones with purchasing power. The slogan on the homepage of the Knewton website shows clearly who the real audience is: ‘Every education leader needs an adaptive learning infrastructure’[3].

2 Learning outcomes and testing

Education leaders, who are more likely these days to come from the world of business and finance than the world of education, are currently very focused on two closely interrelated topics: the need for greater productivity and accountability, and the role of technology. They generally share the assumption of other leaders in the World Economic Forum that ICT is the key to the former and ‘the key to a better tomorrow’ (Spring, Education Networks, 2012, p.52). ‘We’re at an important transition point,’ said Arne Duncan, the U.S. Secretary of Education in 2010, ‘we’re getting ready to move from a predominantly print-based classroom to a digital learning environment’ (quoted by Spring, 2012, p.58). Later in the speech, which was delivered at the time as the release of the new National Education Technology Plan, Duncan said ‘just as technology has increased productivity in the business world, it is an essential tool to help boost educational productivity’. The plan outlines how this increased productivity could be achieved: we must start ‘with being clear about the learning outcomes we expect from the investments we make’ (Office of Educational Technology, Transforming American Education: Learning Powered by Technology, U.S. Department of Education, 2010). The greater part of the plan is devoted to discussion of learning outcomes and assessment of them.

Learning outcomes (and their assessment) are also at the heart of ‘Asking More: the Path to Efficacy’ (Barber and Rizvi (eds), Asking More: the Path to Efficacy Pearson, 2013), Pearson’s blueprint for the future of education. According to John Fallon, the CEO of Pearson, ‘our focus should unfalteringly be on honing and improving the learning outcomes we deliver’ (Barber and Rizvi, 2013, p.3). ‘High quality learning’ is associated with ‘a relentless focus on outcomes’ (ibid, p.3) and words like ‘measuring / measurable’, ‘data’ and ‘investment’ are almost as salient as ‘outcomes’. A ‘sister’ publication, edited by the same team, is entitled ‘The Incomplete Guide to Delivering Learning Outcomes’ (Barber and Rizvi (eds), Pearson, 2013) and explores further Pearson’s ambition to ‘become the world’s leading education company’ and to ‘deliver learning outcomes’.

It is no surprise that words like ‘outcomes’, ‘data’ and ‘measure’ feature equally prominently in the language of adaptive software companies like Knewton (see, for example, the quotation from Jose Ferreira, CEO of Knewton, in an earlier post). Adaptive software is premised on the establishment and measurement of clearly defined learning outcomes. If measurable learning outcomes are what you’re after, it’s hard to imagine a better path to follow than adaptive software. If your priorities include standards and assessment, it is again hard to imagine an easier path to follow than adaptive software, which was used in testing long before its introduction into instruction. As David Kuntz, VP of research at Knewton and, before that, a pioneer of algorithms in the design of tests, points out, ‘when a student takes a course powered by Knewton, we are continuously evaluating their performance, what others have done with that material before, and what [they] know’[4]. Knewton’s claim that every education leader needs an adaptive learning infrastructure has a powerful internal logic.

3 New business models

‘Adapt or die’ (a phrase originally coined by the last prime minister of apartheid South Africa) is a piece of advice that is often given these days to both educational institutions and publishers. British universities must adapt or die, according to Michael Barber, author of ‘An Avalanche is Coming[5]’ (a report commissioned by the British Institute for Public Policy Research), Chief Education Advisor to Pearson, and editor of the Pearson ‘Efficacy’ document (see above). ELT publishers ‘must change or die’, reported the eltjam blog[6], and it is a message that is frequently repeated elsewhere. The move towards adaptive learning is seen increasingly often as one of the necessary adaptations for both these sectors.

The problems facing universities in countries like the U.K. are acute. Basically, as the introduction to ‘An Avalanche is Coming’ puts it, ‘the traditional university is being unbundled’. There are a number of reasons for this including the rising cost of higher education provision, greater global competition for the same students, funding squeezes from central governments, and competition from new educational providers (such as MOOCs). Unsurprisingly, universities (supported by national governments) have turned to technology, especially online course delivery, as an answer to their problems. There are two main reasons for this. Firstly, universities have attempted to reduce operating costs by looking for increases in scale (through mergers, transnational partnerships, international branch campuses and so on). Mega-universities are growing, and there are thirty-three in Asia alone (Selwyn Education in a Digital World New York: Routledge 2013, p.6). Universities like the Turkish Anadolu University, with over one million students, are no longer exceptional in terms of scale. In this world, online educational provision is a key element. Secondly, and not to put too fine a point on it, online instruction is cheaper (Spring, Education Networks 2012, p.2).

All other things being equal, why would any language department of an institute of higher education not choose an online environment with an adaptive element? Adaptive learning, for the time being at any rate, may be seen as ‘the much needed key to the “Iron Triangle” that poses a conundrum to HE providers; cost, access and quality. Any attempt to improve any one of those conditions impacts negatively on the others. If you want to increase access to a course you run the risk of escalating costs and jeopardising quality, and so on.[7]

Meanwhile, ELT publishers have been hit by rampant pirating of their materials, spiraling development costs of their flagship products and the growth of open educational resources. An excellent blog post by David Wiley[8] explains why adaptive learning services are a heaven-sent opportunity for publishers to modify their business model. ‘While the broad availability of free content and open educational resources have trained internet users to expect content to be free, many people are still willing to pay for services. Adaptive learning systems exploit this willingness by deeply intermingling content and services so that you cannot access one with using the other. Naturally, because an adaptive learning service is comprised of content plus adaptive services, it will be more expensive than static content used to be. And because it is a service, you cannot simply purchase it like you used to buy a textbook. An adaptive learning service is something you subscribe to, like Netflix. […] In short, why is it in a content company’s interest to enable you to own anything? Put simply, it is not. When you own a copy, the publisher completely loses control over it. When you subscribe to content through a digital service (like an adaptive learning service), the publisher achieves complete and perfect control over you and your use of their content.’

Although the initial development costs of building a suitable learning platform with adaptive capabilities are high, publishers will subsequently be able to produce and modify content (i.e. learning materials) much more efficiently. Since content will be mashed up and delivered in many different ways, author royalties will be cut or eliminated. Production and distribution costs will be much lower, and sales and marketing efforts can be directed more efficiently towards the most significant customers. The days of ELT sales reps trying unsuccessfully to get an interview with the director of studies of a small language school or university department are becoming a thing of the past. As with the universities, scale will be everything.


[2]http://www.eltjam.com/adaptive-learning/ (last accessed 13 January 2014)

[3] http://www.knewton.com/ (last accessed 13 January 2014)

[4] MIT Technology Review, November 26, 2012 http://www.technologyreview.com/news/506366/questions-surround-software-that-adapts-to-students/ (last accessed 13 January 2014)

[7] Tim Gifford Taking it Personally: Adaptive Learning July 9, 2013 http://www.eltjam.com/adaptive-learning/ (last accessed January 13, 2014)

[8] David Wiley, Buying our Way into Bondage: the risks of adaptive learning services March 20,2013 http://opencontent.org/blog/archives/2754 (last accessed January 13, 2014)